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Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
‘Tis the season for brick-and-mortar retailers to freak out. Just as mobile is changing the media and advertising landscape, it’s wreaking havoc on retail as well.
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Evaluating the threat online advice poses to traditional advisers - InvestmentNews

Evaluating the threat online advice poses to traditional advisers - InvestmentNews | Marketing;  Management | Scoop.it
Evaluating the threat online advice poses to traditional advisers InvestmentNews The financial adviser's role is about to change. Within a decade, they may ...
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Apple: Ain't What It Used to Be - TIME

Apple: Ain't What It Used to Be - TIME | Marketing;  Management | Scoop.it
Apple: Ain't What It Used to Be TIME Among the reasons for the apparently soft gross-margin guidance for the holiday quarter is the raft of new products with higher cost structures, lower prices, currency headwinds and an accounting change designed...
Michelle Allwright's insight:
And are now in an equal competitive environment!
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The 10 Commandments of Content

The 10 Commandments of Content | Marketing;  Management | Scoop.it
Scott Donaton who's been an chronicler judge and creator of brand content shares lessons of downright biblical importance for brands looking to...
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Fantastic article for marketers

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Five Social Video Trends to Watch in 2014 - Techvibes.com

Five Social Video Trends to Watch in 2014 - Techvibes.com | Marketing;  Management | Scoop.it
Social Media and online video are fast moving and sprouting quickly into new dimensions. Increasingly, businesses are learning that using
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China overhauls consumer protection laws

China overhauls consumer protection laws | Marketing;  Management | Scoop.it
SHANGHAI (Reuters) - China's top legal body has strengthened consumer rights in the country after it revised the nation's Consumer Protection Law on Friday, the first major overhaul in two decades.The...
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Poll: Traditional retirement out of reach for most Americans now - WWL First News

Poll: Traditional retirement out of reach for most Americans now - WWL First News | Marketing;  Management | Scoop.it
Poll: Traditional retirement out of reach for most Americans now WWL First News In an illuminating sign of changing times and revised visions of retirement, an Associated Press-NORC Center for Public Affairs Research poll released Monday finds...
Michelle Allwright's insight:
They aren't the only country. When do the younger generation get to start their careers?
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Markets have moved from over-pessimism to over-exuberance: Nikhil Vora ... - Economic Times

Markets have moved from over-pessimism to over-exuberance: Nikhil Vora ... - Economic Times | Marketing;  Management | Scoop.it
Economic Times Markets have moved from over-pessimism to over-exuberance: Nikhil Vora ...
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Creative Ways to Promote Your Social Media Contests

Creative Ways to Promote Your Social Media Contests | Marketing;  Management | Scoop.it
Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests.

Via Brian Yanish - MarketingHits.com
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The Number One Mistake Made By Entrepreneurs - Forbes

The Number One Mistake Made By Entrepreneurs - Forbes | Marketing;  Management | Scoop.it
The Number One Mistake Made By Entrepreneurs
Forbes
Only after these areas are handled do they then devote time to marketing. Big mistake.
Michelle Allwright's insight:

It's not just the big companies that make this mistake.

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Greg Abbott: Fighting for the Full Arc of Human Life From Conception to Death - LifeNews.com

Greg Abbott: Fighting for the Full Arc of Human Life From Conception to Death - LifeNews.com | Marketing;  Management | Scoop.it
Greg Abbott: Fighting for the Full Arc of Human Life From Conception to Death
LifeNews.com
Of course, the size of the state is bigger, our job growth is bigger, our economy is bigger.
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Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
Get customers noticing
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Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
4 misconceptions about social networking
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The consumer decision journey | McKinsey & Company

The consumer decision journey | McKinsey & Company | Marketing;  Management | Scoop.it
Consumers are moving outside the purchasing funnel—changing the
way they research and buy your products. If your marketing hasn’t changed in response, it should. A McKinsey Quarterly article.
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Responsible Leadership In An Unforgiving World - Forbes

Responsible Leadership In An Unforgiving World - Forbes | Marketing;  Management | Scoop.it
Responsible Leadership In An Unforgiving World Forbes Capitalism is returning to a more volatile phase, and managers are going to have to learn to respond to the changing conditions, Harvard Business Professor Joseph L.
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Honest advertising

Honest advertising | Marketing;  Management | Scoop.it
This is how corporate logos might look if they were being honest about the goods and services they sold.
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8 Data Points about the Importance of Customer Experience | paulgillin.com

8 Data Points about the Importance of Customer Experience | paulgillin.com | Marketing;  Management | Scoop.it
How much does the market reward companies that deliver excellent customer experience? Seven of the world's 10 most-admired companies in 2013 excel in that area
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Four Pillars Of Success For Brand Builders In China

Four Pillars Of Success For Brand Builders In China | Marketing;  Management | Scoop.it
I was at a board meeting last night when the guest speaker, the CEO of a Fortune 50 company, said, “The reality today is that success at home means you are successful abroad and, admittedly, we are not there yet.” This is coming from the CEO of one...
Michelle Allwright's insight:

Good article with #Chinabusiness #cultural #goodbusinesssense

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E-Cigarettes: A Nearly $2bn Industry, A Regulatory Wild West - WFSU

E-Cigarettes: A Nearly $2bn Industry, A Regulatory Wild West WFSU That will change soon, but for now, it means there are no limits on advertising. No national ban on sales to minors, no requirement to list the ingredients.
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Leadership Consciousness - Forbes

Leadership Consciousness - Forbes | Marketing;  Management | Scoop.it
Leadership Consciousness Forbes To understand the idea of 'giving in order to receive,' click on http://binged.it/1ftLfyG and listen to this 20 minute speech he gave – it may change the way you think about life forever.
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10 Hot Social Networks to Watch

10 Hot Social Networks to Watch | Marketing;  Management | Scoop.it
Thinking of taking a break from Facebook or Twitter? Looking for a smaller, nicher group of friends? One of these 10 growing networks could be for you.

Via Stan Smith
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Ryanair Has Finally Realized It Can't Treat People Terribly Forever - Business Insider

Ryanair Has Finally Realized It Can't Treat People Terribly Forever - Business Insider | Marketing;  Management | Scoop.it
Business Insider Ryanair Has Finally Realized It Can't Treat People Terribly Forever Business Insider And at the firm's latest annual meeting, several shareholders went public with their concerns that the company's abysmal customer service is...
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Are you an effective leader? Find out with this 10 point check list - SmartCompany.com.au

Are you an effective leader? Find out with this 10 point check list - SmartCompany.com.au | Marketing;  Management | Scoop.it
SmartCompany.com.au
Are you an effective leader?
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When the Offense Changes, the Defense Needs to Adapt - Gold Seek

When the Offense Changes, the Defense Needs to Adapt - Gold Seek | Marketing;  Management | Scoop.it
When the Offense Changes, the Defense Needs to Adapt
Gold Seek
While the investment world can seem like the same old game with the same old rules, it's always changing around the edges. If you don't adapt, you won't win this game ...
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Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
9 ways you can connect with you
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Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
A case study with answers
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