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10 Tips To Build A Responsive Website [Infographic]

10 Tips To Build A Responsive Website [Infographic] | Mobile | Marketing on the Go | Scoop.it

Want your website to look great on smartphones, tablets, PCs and even TVs? Learn how to go fully responsive.

 

The Web and the mobile browsers remain one of the top ways that users interact with websites and if they have trouble on their smartphone, there is a good chance they are not coming back.

That’s where responsive design can help.

Responsive design is a concept where you build your website once and then format it so it can adapt to any screen size that accesses it. Designers use HTML5 and CSS to build the sites and set parameters so the content will resize itself whether the user is in vertical or horizontal viewing mode, on a tablet, desktop or smartphone or even a screen as large as a television...


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Filipe MS Bento's curator insight, April 18, 2013 10:30 AM

Excelent infografic (as graphic as you can get!):

Sue Myburgh's curator insight, April 18, 2013 6:09 PM

Wonderful - clear and brief.

Cori Zuppo's curator insight, April 21, 2013 9:23 PM

Right on!

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The Mobile Industry In Numbers

The Mobile Industry In Numbers | Mobile | Marketing on the Go | Scoop.it

This is the H1 2012 edition of the 100 Million Club - the watch list of the top mobile platforms and handset manufacturers.

This Infographic by VisionMobile will give you some insights into the mobile market and help put things into perspective.

Here are some of the insights:
- Smartphone sales penetration continues to accelerate, growing from nearly 30% in Q3 2011 to nearly 40% in Q2 2012
- Nearly 2 out of every 3 smartphones shipped in H1 2012 were Android devices
- Despite low device sales, the Windows platform already has over 100K available apps in Windows Marketplace
- Although Symbian is obsolete, it still has a sizable installed base – larger than bada and Windows Phone combined
- In the handset market, Apple and Samsung account for 63% of revenues and over 98% of the profits, depriving other vendors of oxygen and therefore the ability to invest in handset differentiation and marketing
- In the smartphone market, Apple and Samsung claim more than half of total shipments. Nokia is shipping more Symbian handsets than WP handsets and their smartphone share has fallen to 7%, down from 16% in H2 2011

Source. http://bit.ly/UzK5Yn

VisionMobile have released further research - Mobile Megatrends 2012 . http://bit.ly/QUAq8s


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6 Free Mobile Apps to Enhance Your Social Media Marketing

6 Free Mobile Apps to Enhance Your Social Media Marketing | Mobile | Marketing on the Go | Scoop.it
Mobile Marketing: 6 Smartphone apps to help you manage your social media activities.

 

Want some cool apps that you can use on your smartphone to improve your marketing?

 

Mobile apps can help you manage your social media activities with your busy schedule and help you maintain your reputation.

 

Here are 6 free smartphone apps to keep your business active on social media.

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Study: What Users Want from Mobile Sites

Study: What Users Want from Mobile Sites | Mobile | Marketing on the Go | Scoop.it

Arecent survey leads to 10 Best Practices for Ad Agency New Business.

 

Users attitudes about your agency can be shaped by mobile site experiences. Mobile users want: clearer, simpler, faster sites. They expect their mobile experience to be just as good as their desktop experience. Without a mobile-friendly site you’ll be driving users to your competition.

 

Here are some of the highlights from a recent study by Google.




When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.
61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site.
79% of people who don’t like what they find on one site will go back and search for another site.
50% of people said that even if they like a business, they will use them less often if the website isn’t mobile-friendly.
48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly.
36% said they felt like they’ve wasted their time by visiting those sites.
52% of users said that a bad mobile experience made them less likely to engage with a company.
48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.


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Mobile Marketing Too Large For Brands To Ignore - Forbes

Mobile Marketing Too Large For Brands To Ignore - Forbes | Mobile | Marketing on the Go | Scoop.it

Mobile Marketing Too Large For Brands To IgnoreForbesAnd this is not a typo, either: Among all interactive marketing platforms, mobile marketing is expected to grow 38% over the next five years with an estimated $8.2 billion being allocated to it...

Marty Note
I don't think it is even mobile's reach that big brands can't ignore. Any brand's power users are using phones to curate much of the communication that makes it through the gates, filters and barriers. The phone is the front line of defense/offense. Defense for customers as they accept more and more and use their phones to prune out communication that didn't make the cut. Offense if you are a big brand and want to have conversations with people who buy your stuff.

Heard a great stat at a presentation tonight. 90% of brand communication is NOT created by the brand. 90% of brand communication is being created by customers, curated by customers and shared by customers and a fair amount of that is on a phone. If the traffic doesn't persuade, and it should, how about the fact that your power users are using their phones to consume an share your content. If you are very lucky they may even use their phones to push to their social nets.

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Your guide to mobile tracking with Google Analytics - iMediaConnection.com

Your guide to mobile tracking with Google Analytics - iMediaConnection.com | Mobile | Marketing on the Go | Scoop.it

As more people use smartphones to go online, the need for proper measurement is crucial. Here's how to track mobile activity and ensure accurate results


The purpose of this article is to tell you how to track mobile activity, not how to design for mobile users, so I won't be going into detail about what makes a good mobile site versus what makes a good computer site. The key thing to take away at this point is that mobile internet is relatively new and that we have much to learn. You need to accept that some of your best ideas about how to do things online may need to change. What works on computer may not work on mobile. Your best designer for computer may make terrible mobile sites. The agency that knows web for the computer may simply be incapable of getting web for the mobile.

 

READ ARTICLE 


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Philippe Trebaul's curator insight, February 20, 2013 8:17 AM
Votre guide de repérage mobile avec Google Analytics - iMediaConnection.com

De plus en plus de personnes utilisent des smartphones d'aller en ligne, la nécessité d'une mesure correcte est cruciale. Voici comment faire pour suivre l'activité mobile et de garantir des résultats précis


Le but de cet article est de vous dire comment suivre l'activité mobile, pas la façon de concevoir pour les utilisateurs mobiles, donc je ne vais pas entrer dans les détails sur ce qui fait un bon site mobile par rapport à ce qui fait un site bon ordinateur. L'essentiel à emporter à ce point, c'est que l'Internet mobile est relativement nouveau et que nous avons beaucoup à apprendre. Vous devez accepter que certains de vos meilleures idées sur la façon de faire des choses en ligne peut être nécessaire de changer. Ce qui fonctionne sur l'ordinateur peut ne pas fonctionner sur mobile. Votre meilleur designer pour ordinateur, peut apporter terribles sites mobiles. L'agence qui sait Web de l'ordinateur peut être tout simplement incapable de faire pour le web mobile.


LIRE L'ARTICLE 


Your guide to mobile tracking with Google Analytics - iMediaConnection.com via @MegsTurns http://sco.lt/...

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How to Make Your Site Mobile-Friendly with 'Responsive Design'

How to Make Your Site Mobile-Friendly with 'Responsive Design' | Mobile | Marketing on the Go | Scoop.it
Consider these five tips for harnessing the power of this mobile technology.

 

Virtually every business needs a website, but these days the web isn't just about what you see on a computer screen. People are using the internet on an increasingly diverse array of devices, from smartphones to gaming consoles. Some experts predict that by 2014, most web traffic in the U.S. will be on mobile devices.

 

The trouble is, most business websites are still designed with only a desktop or laptop computer in mind. When you view a typical business website on the browser of mobile device, it usually requires pinching, zooming and scrolling just to see what's on the page. And interacting with the site via a touchscreen can be clumsy at best.

 

To compensate, more businesses are deploying one or more mobile-optimized web designs, or "themes," that the web server sends to a user when a mobile device is detected. That's a first step, but mobile devices come in many sizes and shapes. What looks gre

at on, say, an iPhone may look and perform poorly on a Kindle Fire.

It is possible to create designs for each of the major screen sizes and devices types, but ultimately that's a losing game. New device types will outpace any designer's ability to spin off customized themes.

 

One solution is something called "responsive web design," which can make your website easier and cheaper to manage, while giving mobile users a better experience. This allows you to create one design that will fit almost any screen and device type, and can also enhance your search visibility. Additionally, it avoids the hurdle of expecting users to type in "m." before your site URL to access the mobile-friendly version.

 

When a user accesses a responsively designed website, the site senses the constraints of that user's device and automatically "responds" or reconfigures itself to display and function reasonably well. It reorganizes the layout, for instance, swapping out images and navigation features.

 

As new web-enabled device types become popular, such as Android-powered cameras, you'll only need to tweak your responsive design to accommodate them.

 

To create a responsive site for your business, you can either hire a designer or use a site-building tool that supports responsive web design. Either way, these five tips can help you make the switch to responsive design.

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5 things brands should consider when running mobile video ads

5 things brands should consider when running mobile video ads | Mobile | Marketing on the Go | Scoop.it

Video is the fastest-growing mobile ad format and offers marketers one of the best ways to run engaging creative. Here are the nuts and bolts to help you do it right.

 

In "Messaging, In-App and Mobile Internet Strategies 2012-2017," Juniper analyst Charlotte Miller stated, "Mobile advertising gives marketers the chance to reach consumers on a more personal level than any other types of advertising. Creating immersive and entertaining experiences to attract the attention of the consumer is essential for marketers wanting to take advantage of the massive increase in app usage."

 

I couldn't have said it better myself, except to add that mobile video ads offer brand marketers one of the best ways to run immersive and engaging creative. And marketers are taking notice. According to eMarketer, mobile video is the fastest-growing mobile ad format and mobile video ad spending is predicted to reach $395.6 million in 2015.

 

So how can brand marketers make the most of this emerging opportunity? Here are five things to consider when running mobile video ads.

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Social and Mobile Data: A Marriage Made in Marketing Heaven

Social and Mobile Data: A Marriage Made in Marketing Heaven | Mobile | Marketing on the Go | Scoop.it

With every Facebook “Like” and public check-in to Foursquare, consumers contribute to a widening pool of social data — data marketers are beginning to capitalize on with more targeted and contextually relevant advertising.

 

Nihal Mehta, CEO and co-founder of LocalResponse, recognized this opportunity early. A serial entrepreneur with a background in mobile, he left advertising holding company Omnicom in 2008 to found a startup called Buzzd, a location-based mobile application designed to help users gauge how crowded a particular bar or other public venue is at any given moment. Buzzd enjoyed some success — the company raised $4 million in venture capital and grew its user base to 2 million, but Mehta says he soon realized it was very hard to generate revenue on a mobile ad network model.

 

“A phone knows who you are, where you are and where you’ve been. But no ad platform was taking advantage of that [at the time],” Mehta recalls.

 

In April 2011, Buzzd changed its course and became LocalResponse, whose mission is, in Mehta’s words, “to better monetize mobile traffic by leveraging things we know about the user.” LocalResponses leverages a vast amount of social data, most of which comes from Facebook and Twitter, and combines it with language processing to surface intent and serve ads based on that intent. For example, if a person named John were to tweet “I’m hungry,” from Twitter.com, LocalResponse could serve a display ad for Pizza Hut on the next CNN.com page John opened in Safari.


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Tracking Mobile Visitors in Google Analytics: A Checklist Guide

Tracking Mobile Visitors in Google Analytics: A Checklist Guide | Mobile | Marketing on the Go | Scoop.it

It is hardly surprising that “mobile” is becoming such a hot topic among digital marketers: comScore reported that in August 2012, 13% of total internet pageviews (roughly 1 in 8!) were from mobile devices (phones and tablets combined). And these numbers are increasing. Econsultancy’s Christmas Online Shopping Survey reported that 24% of shoppers used mobile devices for Christmas shopping in 2012. We are even starting to see a preference for mobile usage over desktops. A study by Nielsen and Google published last month found that 77% of mobile searches are performed in a location (home, work, etc.) where a PC is likely to have also been available.


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Infographic: SEO for the mobile search world

Infographic: SEO for the mobile search world | Mobile | Marketing on the Go | Scoop.it

Apple's Siri, along with mobile apps and mobile searching in general, are changing search habits and posing new challenges and opportunities for search marketers.

Alchemy Viral has created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri. (Alchemy is a UK-based firm, hence the use of “optimisation” rather than the US English spelling:)

 

Take a look at this infographic for more details on responsive web design, search tools, social and content optimization, content, and more factors that are relevant to SEO for the mobile internet...


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10 Tips To Optimize Conversions On Your Mobile Landing Pages

10 Tips To Optimize Conversions On Your Mobile Landing Pages | Mobile | Marketing on the Go | Scoop.it

So, mobile SEO deserves a special treatment of its own. This, of course, means that once the user arrives from search to your landing pages, his/her behavior does not change suddenly. The same constraints of location and small screen size apply on landing pages, and that is why it is very important to take this aspect seriously if you get any significant or important mobile traffic.

 

Do I Really Need Separate Landing Pages For Mobiles?

I hear you that developing custom landing pages for mobile screen sizes is a significant investment, both in terms of time and money. Moreover, you cannot forget the continued investment you need to commit for maintaining and upgrading those mobile-friendly pages and websites. Is such an effort really worth it?


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The Top Ten Mobile Landing Page Best Practices

The Top Ten Mobile Landing Page Best Practices | Mobile | Marketing on the Go | Scoop.it

According to a recent Gomez study, 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. Even more staggering, the same study found 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit.

 

Mobile adoption isn’t coming, it’s here. It’s time for marketers to drive meaningful, engaging experiences regardless of what channel they are coming from or how they are accessing your campaigns.

Don’t worry. It doesn’t have to be hard. 


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Is Your Website Mobile? Three Do s and Don'ts

Is Your Website Mobile? Three Do s and Don'ts | Mobile | Marketing on the Go | Scoop.it
It s no secret that the rise of mobile devices has created one of the largest shifts in consumer behavior in the last 40 years.

 

ABI research reports that 1.2 billion smartphones will enter the market over the next five years. And Morgan Stanley has predicted that web browsing on mobile devices is likely to overtake desktops within the next couple years.

 

The question is: Is your website keeping pace with this shift?

If your website isn't easily accessible to mobile users you are missing out on a substantial group of sophisticated consumers, and your website is basically broken. These users will go somewhere else for products and services. Mobile ready websites are no longer a luxury; they are a necessity.

 

So, let's start with what you should avoid in your website.

 

Flash, Frames, and Funkiness

 

Flash is an Adobe multimedia platform for websites that has recently been discontinued. It was popular for video streaming, but it is not supported on more than 100 million iPhones and iPads. If your website has Flash as part of its framework, it's time for a change.

 

Frames came on the scene in 1996 and should have left soon after, but they hang on in many websites and cause problems.

 

You may not recognize a site that uses frames - they are invisible to the user - but you might have noticed these issues:

 

I can't bookmark the specific page - I keep bookmarking the homepage.

 

When I print it doesn't look right

When I resize my browser the site looks horrible and isn't usable.

 

It's amazing how many sites still use this non-standard technology and you should be sure your site isn't one of them. Using frames will ruin the mobile experience.

 

Funkiness is the the junk drawer of website features that includes animated "GIFs," popups, and various plugins that clutter a website and cause problems when it is displayed on smaller devices. Every element on a website should translate easily to mobile devices, and these elements can be troublemakers.


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The 5 Step Mobile Marketing Blueprint

The 5 Step Mobile Marketing Blueprint | Mobile | Marketing on the Go | Scoop.it

We all keep hearing how hot mobile is.

 

AllthingsD reported a few months ago that mobile now accounts for 20% of all internet traffic in the US. Yup, you read that right, 1 in 5.

The simple fact is, if you are doing business on the internet, and you do not have a plan to account for your mobile users, you are leaving money on the table.

 

I understand it is hard. It’s like those bushes in front of your house that keep growing, unmanacured. You know you need to do something about it, but for now you have gotten use to not being able to see out those windows.

 

Some businesses still don’t even have a website. Believe it or not, Network Solutions reported [PDF] that only 50% of small businesses have websites. When I say you need a plan, I am talking about businesses that need their websites to do business.

 

If a significant amount of your sales or leads come in through your website, now is the time to make that funnel mobile friendly, because your competitors might already have beaten you there.

 

Putting Your Mobile Plan In Place

At Social Fresh we are dealing with this issue right now. We are pretty comfortable with our emails being read easily on mobile. But as for the rest of our mobile plan, we have some work to do. As we put this plan together, I thought I would give you an inside look and encourage you do put together a mobile plan of your own.

 

There are five sections of your mobile plan that should be considered. Three of these are mandatory: email, mobile website, and mobile media. The final two are optional. Consider them the extra credit: mobile app and text message subscribers.

 

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Common mistakes when designing for mobile

Common mistakes when designing for mobile | Mobile | Marketing on the Go | Scoop.it

You already have a great app idea and are working furiously to build and launch it. Or you’re developing a mobile site, to compliment a desktop build. Or perhaps you’re refining a desktop design to scale responsively on devices.


Whatever your goal for mobile development, before you launch, let’s take a quick break from that process to make sure you aren’t making a few of the most common mobile design mistakes.


Trust me, it’s worth the time and your clients will thank you.

 

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Report: Mobile Now Driving 36 Percent Of All Email Opens

Report: Mobile Now Driving 36 Percent Of All Email Opens | Mobile | Marketing on the Go | Scoop.it
Reading email is one of the primary activities of smartphone owners. Indeed, several reports over the past year have indicated that more and more email interaction is happening on mobile devices.

Via The Ayantek Team, Brian Yanish - MarketingHits.com
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