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Rescooped by Chris Alphen from Consumer Behavior
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Market research can no longer predict what consumers will like

Market research can no longer predict what consumers will like | marketing-now | Scoop.it
In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media company Universal McCann. One of the hottest topics at the time was the first iPhone, which was announced but hadn’t yet been released. Once researchers tallied the results, they reached an...

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Harry Gage's curator insight, March 10, 2014 7:12 PM

Interesting article suggesting marketing is going to become more instinctual in the future? @marcoms2014

Samantha Mayo-Smith's curator insight, March 12, 2014 1:42 AM

This is an interesting article to stumble upon; About an hour ago I watched a program and in one scene the marketing manager was showing a new design for a product and stated that the results from market research and focus groups had been through the roof. The exec replied that he didn't like the new design and that often consumers don't know what they really want until you give it to them! So in the end they went with a completely different design which turned out to be even more of a hit. watching this made me realize that statement to be true; often people think they like or want something if you put it in front of them when in actual fact it may in the end not really be what they truly desire or often consumers don't even know what they want. 

 

Stumbling on this article furthers this thinking even more...! 

Jana Jess's curator insight, May 11, 2014 3:29 PM

This is really interesting!!!!!

Rescooped by Chris Alphen from Understanding Consumer Purchasing Behavior with Emotional Analytics
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What do you really mean? Marketers aim to better understand your social-media posts.

What do you really mean? Marketers aim to better understand your social-media posts. | marketing-now | Scoop.it
Behavior analysis aims to get at the nuances of people's social-media posts.

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Genevieve Walsh's curator insight, March 24, 2014 11:15 AM

Companies like @BehaviorMatirx are helping marketers to understand the subtle nuances of emotion found in blogs, forums, tweets, articles and statuses. They take this unstructured, ,disparate data and summarize it in reports and visualizations that help marketers  understand how to apply this data to strategy. Emotion seems may replace sentiment. Users find sentiment analysis to be too vague and in- actionable and most sentiment firms don't understand what marketers need to do their jobs better. BehaviorMatrix seems to be on the right track.

 

Pixolution Studios's comment, April 19, 2014 1:09 PM
Thanks for introducing our firm to this tool. We will look into introducing this type of information to our clients.
Rescooped by Chris Alphen from Teaching Consumer Behavior
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Restaurant menu psychology: tricks to make us order more - NDTVCooks.com

Restaurant menu psychology: tricks to make us order more - NDTVCooks.com | marketing-now | Scoop.it
Restaurant menu psychology: tricks to make us order more. From wine-appropriate music to authentic-sounding foreign names, restaurateurs have many ways to persuade diners into ordering high-profit meals.It's not always easy trying to read a menu while hungry like the wolf, woozy from aperitif and exchanging pleasantries with a dining...

Via Olga Kravets
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Rescooped by Chris Alphen from My SEO Resources
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Single Page Websites & SEO

Single Page Websites & SEO | marketing-now | Scoop.it
Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google’s Matt Cutts had this to say: (video autoplay) It’s […]

Via Jun Baranggan
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