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Alessio Carciofi :  consulenza e [info] formazione sul turismo
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Travel Agent Storytelling : ricette per una buona narrazione nel tu...

Panel organizzato e condotto durante la #Bit2014 incentrato sullo storytelling turistico. Quale è il giusto approccio della narrazione di un territorio, ma s...
Alessio Carciofi's insight:

Le slides del panel organizzato e condotto durante la #bit2014: oltre il solito approccio dello #storytelling turistico 

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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.


Via Karen Dietz, Mervi Rauhala
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Karen Dietz's curator insight, November 30, 2013 3:48 PM

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
Alessio Carciofi's insight:

great video ...by @Robin Good

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Maurizio Barracco's curator insight, December 9, 2013 4:53 AM

Non sempre i sogni possono realizzarsi ma un modo per renderli simili alla realtà esiste sempre basta volerlo con tutto se stessi

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

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The Best Hotel Social Media Campaigns of 2013

The Best Hotel Social Media Campaigns of 2013 | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Hotels have been at the forefront of using social media in the travel industry, in new and creative ways. And Hotels Magazine has come out with its second annual Social Hotels Awards, recognizing ...

Via Soraia Ferreira
Alessio Carciofi's insight:

Thanks for sharing this amazing post @Soraiaferreira

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12 Storytelling Podcasts That You Need To Be Listening To | BuzzFeed

12 Storytelling Podcasts That You Need To Be Listening To | BuzzFeed | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
"Storytelling is — what's the word? — HARD . Use these world-renowned podcasts to learn the art from the masters." Read the full article to find why you should listen, and a recommended story for each: 1. The Moth 2. StoryCorps 3. This American Life 4. Other People with Brad Listi 5. Risk! 6. True Story 7. Snap Judgement 8. Porchlight Storytelling Series 9. Stanford Storytelling Project 10. Love + Radio 11. Third Coast Festival Re:sound 12. Wiretap
Via José Carlos, Kim Zinke (aka Gimli Goose)
Alessio Carciofi's insight:
Interesting
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Metaphor Marketing-The Hidden Secret in Stories

Metaphor Marketing-The Hidden Secret in Stories | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and...

Via Karen Dietz
Alessio Carciofi's insight:

beautiful ...

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Karen Dietz's comment, September 22, 2013 10:41 AM
Jacqueline, I like your twist on the article too. I think there are many uses for this process beyond marketing.
Jacqueline Freeman's comment, September 22, 2013 11:17 AM
Absolutely. We are often frustrated when we're doing everything we know to do but still find ourselves mired in the same unproductive patterns. Most are unaware that its not our conscious mind, but what's behind the curtain that's actually driving our life. The more self-aware we are, the more firmly we move into the driver's seat of our life.
Karen Dietz's comment, September 22, 2013 11:45 AM
Excellent points and I agree whole-heartedly. I so appreciate you adding your insights to the conversation.
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Henry Jenkins explains his vision of transmedia and audience engagement

Henry Jenkins explains his vision of transmedia and audience engagement | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Promoted by Sorbonne Nouvelle – Université Paris 3 and supported by Orange's Transmedia lab, the Centre Pompidou hosted a

Via Soraia Ferreira
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Infographic: The Blogconomy and Blogging Stats

Infographic: The Blogconomy and Blogging Stats | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

This infographic has some interesting data and statistics regarding blogging. For example, 61% of US consumers have made a purchase based on a blog post.


See the graphic for more..


Via Lauren Moss
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Jeff Domansky's curator insight, September 17, 2013 6:23 PM

Valuable reference point for bloggers. Another H/T to Lauren Moss for sharing it.

jmwakasege's curator insight, September 25, 2013 11:54 PM

Very detailed infographic to date about blogging.

Rosemary Davey's curator insight, September 30, 2013 6:53 AM

Looking forward to seeing how ENv2 changes this dynamic.

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6 Ways to Use the New Instagram Videos | Social Media Examiner

6 Ways to Use the New Instagram Videos | Social Media Examiner | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Instagram videos: How to use video shorts on Instagram to share visually compelling stories to promote your brand and marketing message online.
Alessio Carciofi's insight:

How to use Instagram video for marketing via @smexaminer 

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Integrated vs Specialist: have agency models changed in 2013?

Integrated vs Specialist: have agency models changed in 2013? | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Over the last 12 months, we’ve started to see some significant shifts in the agency model and client-agency relationship.
Alessio Carciofi's insight:

il CONverged media strategy via @Econsultancy

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In Sudafrica il destination marketing si fa anche con i domini internet: in arrivo i siti .joburg, .capetown e .durban

In Sudafrica il destination marketing si fa anche con i domini internet: in arrivo i siti .joburg, .capetown e .durban | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Con la liberalizzazione dei domini internet di primo livello, quelli cioè che una volta erano limitati al .com, .org, .net e pochi altri, oltre ai suffissi nazionali, si apre ora la corsa al dominio di singola destinazione, e le tre maggiori città del Sudafrica (Johannesburg, Cape Town e Durban) annunciano di avere ricevuto il primo via libera dall’ICANN (The Internet Corporation for Assigned Names & Numbers), l’authority internazionale che disciplina i domini di primo livello, per lanciare siti con suffisso .joburg, .capetown e .durban.

 

Continua a leggere qui: http://www.eventreport.it/stories/destinazioni/87827_in_sudafrica_il_destination_marketing_si_fa_anche_con_i_domini_internet_in_arrivo_i_siti_joburg_capetown_e_durban/


Via Maria Cristina Terenzio
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6 case studies & infographics: the optimal time to send emails

6 case studies & infographics: the optimal time to send emails | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch. 

 

So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...


Via Lauren Moss
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John van den Brink's curator insight, May 10, 2013 2:23 PM

Great infographic!

Nedko Aldev's curator insight, May 13, 2013 3:38 AM

add your insight...

 
Sue Myburgh's comment, May 13, 2013 10:09 PM
None of these take into account time zone changes. For example, I live in Australia and deal with Africa, Europe and the US. Just sayin'.
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21 Quick Tips: How to Write a Blog for Your Business | Social Media Today

21 Quick Tips: How to Write a Blog for Your Business | Social Media Today | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.
Alessio Carciofi's insight:

via @socialmedia2day a great guide how to write a business blog !

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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Via Robin Good
Alessio Carciofi's insight:

Great resourcerces about Content Discovery ...bu @Robin Good

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Marco Favero's curator insight, October 3, 2014 6:06 PM

aggiungi la tua intuizione ...

Roberto De Pedrini (Telnext - Italy) - Twitter: @depetwi's curator insight, October 4, 2014 2:39 AM

This is an Off-Topic but interesting !

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Why I'm Probably The Worst Travel Blogger Ever (+10 Tips For Getting Better) - Just One Way Ticket

Why I'm Probably The Worst Travel Blogger Ever (+10 Tips For Getting Better) - Just One Way Ticket | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
It's been about 6 months since I started this blog, and I decided it's time to write something about myself. And how much I failed by following all the rules to become a successful travel blogger.
Alessio Carciofi's insight:

great post by @Just1WayTicket

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Factoid overload - 60 things you should know about travel social media

Here’s a selection of mostly social media tips that I picked up from World Travel Market in London this week.
Alessio Carciofi's insight:

Congratulazioni al Turismo Emilia Romagna: un team di ragazzi che realizza progetti stupendi.

La cosa buffa? in Italia non sono mai stati invitati e/o riconosciuti  come case study di eccellenza,  mentre all'estero sono super apprezzati : questo significa che stanno avendo successo. 

Bravissimi Nicholas, Giovanni, Emanuele e tutto il team 

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Disney's Planes: spectacular pre-screening on board of a KLM plane

On October 2, KLM gave 300 kids the experience of a lifetime. The lucky kids were invited to a truly spectacular pre-screening of the new Disney film Planes....

Via Soraia Ferreira
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Your Guide to Creating Compelling Newsgames

Your Guide to Creating Compelling Newsgames | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Via The Digital Rocking Chair
Alessio Carciofi's insight:
Very interesting
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SEVEN STEPS TO PERFECT STORIES???

SEVEN STEPS TO PERFECT STORIES??? | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Karen Dietz
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Hans Heesterbeek's curator insight, July 30, 2013 1:48 AM

Great graph and a way to geet your story told

Vnay Thoke's curator insight, August 28, 2013 4:17 AM

Perfect for amatuer writers.

Hans Heesterbeek's curator insight, September 20, 2013 12:38 AM

Nice infographic

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Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert

Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
I've created this infographic to highlight best strategies on how to take your social media marketing efforts from good to great.

Via marketingIO
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marketingIO's curator insight, September 11, 2013 12:33 PM
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vince tracy's curator insight, September 11, 2013 2:56 PM

great info...

Yangyu Wang's curator insight, September 25, 2013 6:07 PM

I found this article is very useful. It pointed out some of the common mistakes that many companies have made. Such as the content of their emails or messages “looks like written by a robot”, surely it can help the company reach as many as their consumers, it drives off them and develop their negative feelings about the company. Except that, “Network on every platform” and “update constantly” is the two very important items but also the easiest to be ignored by the company. It can help the company gain more followers through the multiple channels, build up their brand images, identities and reputations. Besides, even most of the companies can “be conversational” on reach down to their customers, the success of social media marketing or not still depends on the speed and quality of the response for those companies.  

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Clip and Organize Your Favorite Texts and Images for Business Use with Clipsi

Clip and Organize Your Favorite Texts and Images for Business Use with Clipsi | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Via Robin Good
Alessio Carciofi's insight:

amazing tools via @robingood

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Robin Good's curator insight, July 27, 2013 5:44 AM



Clipsi is a free Pinterest-like content curation tool that allows you to clip text and images from any web page or local document and to organize them into collections and to share, publish and embed them easily on the web.


A dedicated bookmarklet facilitates the clipping and capturing of new content "just-in-time". Collected content, just like on Pinterest can be titled and described, linked to other resources, but cannot be edited or tagged.


Collection / boards can be placed either on "private" (one for free accounts) or "public" boards.


My comment: This content clipper and organizer is a Pinterest-look alike that is positioned for business users and which adds to the basic Pinterest-like image gathering functionality the ability to clip text sections from web pages or from local docs.



More info: http://about.clipsi.com/


FAQ: http://about.clipsi.com/faq/


Example boards: http://about.clipsi.com/top-boards/







Cruise Line Class's comment, August 7, 2013 4:49 PM
Love this....thank you so much for sharing with us!!!
Mariale Peñalosa Arguijo's curator insight, August 13, 2013 12:24 PM

Vamos a probarlo!! 

10
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5 Tools to Track Conversions from Social Media to In-Store Traffic | Street Fight

5 Tools to Track Conversions from Social Media to In-Store Traffic | Street Fight | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
The vast majority of SMBs have no idea whether the “fans” and “likes” they’ve generated via social media are actually translating into real-world sales. A number of hyperlocal vendors are stepping in to help solve this mystery.
Alessio Carciofi's insight:

amazing tools to track conversion from social media via @streetfightmag

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Eight hospitality trends that define millennial travelers

Eight hospitality trends that define millennial travelers | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Millennial travelers want their hotels to be well-designed and the service to be efficient, just like the instantaneous and technical world they live in thanks to smartphones.

Via Maria Cristina Terenzio
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Hotel 2013: cosa vogliono (e cosa rubano) i clienti?

Hotel 2013: cosa vogliono (e cosa rubano) i clienti? | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Un nuovo sondaggio di Hotels.com svela quali sono i servizi preferiti dai clienti. Tra i viaggiatori presi in esame, gli Italiani risulterebbero tra coloro che rubano meno oggetti in hotel. 


Via Maria Cristina Terenzio
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Arriva Uber a Roma!

Arriva Uber a Roma! | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
E' da tempo che la Roma digitale e la Roma dei turisti l'aspettava, e finalmente anche da noi sarà possibile scaricarla e utilizzarla al meglio.
Ma di cosa stiamo parlando?
E' Uber,

Via Maria Cristina Terenzio
Alessio Carciofi's insight:

great service

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