Alessio Carciofi ...
Follow
Find
4.8K views | +3 today
Alessio Carciofi :  consulenza e [info] formazione sul turismo
snack news  sul social media marketing & comunicazione  non convenzionale per il turismo
Your new post is loading...
Your new post is loading...
Rescooped by Alessio Carciofi from Content and Curation for Nonprofits
Scoop.it!

A Complete Guide To The Best Times To Post On Social Media (And More!)

Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to p…

Via Beth Kanter
more...
Ken Dickens's curator insight, March 24, 12:18 PM

A little long, but there are some clear directions in here. And it is not what you think!  Also, think about using this info to post at times when others are not posting. Less competition!  -Ken

 

www.2080nonprofits.org

Norman Reiss's curator insight, March 27, 9:18 AM

Great resource

Rescooped by Alessio Carciofi from Public Relations & Social Media Insight
Scoop.it!

20 Best Social Media Infographics You Have To Check Out!

20 Best Social Media Infographics You Have To Check Out! | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

In this post we won’t give you any graphic design elements for creating infographics, but instead we will showcase 20 best social media infographics with useful info you will definitely want to check out! These great social media infographics will teach you lots of useful things, from how to spot trolls and how to deal with them, to secret formulas for viral shares on social media!...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 21, 1:51 AM
Interesting collection of social media infographics. Good reading.
Jeff Domansky's curator insight, March 21, 10:15 AM

Interesting collection of social media infographics. Good reading.

Rescooped by Alessio Carciofi from marketing personale
Scoop.it!

Come scrivere un brand plan? #Strategiadigitale

Come scrivere un brand plan? #Strategiadigitale | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Via Stefano Principato
more...
Marco Favero's curator insight, March 18, 4:19 AM

aggiungi la tua intuizione ...

Rescooped by Alessio Carciofi from Designing services
Scoop.it!

Value proposition canvas template by Peter Thomson

Value proposition canvas template by Peter Thomson | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
A value proposition is where your company's product offer intersects with your customer's desires. It's the magic fit between what you make and why people... by Peter Thomson

Via Edouard Siekierski, Fred Zimny
more...
Nedko Aldev's curator insight, March 15, 8:00 AM

 

330
Paula King, Ph.D.'s curator insight, March 16, 4:04 PM

I am developing a module for a corporate product on business acumen and I love this Value Proposition Canvas.  

 

 

Raquel Oliveira's curator insight, March 19, 5:31 PM

excelente "segundo round" sobre Proposta de Valor e Segmentaçao de clientes para plano de  negocios focados em resultados. Mais um canvas campeão de audiencia e performance.

Rescooped by Alessio Carciofi from How to find and tell your story
Scoop.it!

An Actor’s Guide to Better Storytelling | Medium

An Actor's Guide to Better Storytelling - Captivate Us - Medium

"What exactly is a story?

 

Let me give you a hint: a quote from Steve Jobs is not a story. A customer testimonial is not necessarily a story. A picture of a dog in the rain may or may not be a story.

 

A true story — one that carries the full impact a story promises — contains certain fundamental elements."

 

Read the full article to find out more about these fundamental building blocks for crafting a simple, effective story:

Story at workCharacters countEmotion fuels storiesFocus is essentialEverybody can tell a story


Via Kim Zinke (aka Gimli Goose)
more...
Kim Zinke (aka Gimli Goose)'s curator insight, January 8, 1:58 AM

Good explanations and examples.  You can easily see the difference between the story of the gum factory and corporate rhetoric.

Rescooped by Alessio Carciofi from Turismos alternativos en América Latina
Scoop.it!

UNWTO Tourism Highlight 2014 Edition

UNWTO Turismo evidenza è un mondo
pubblicazione Organizzazione del Turismo, che si propone
di fornire una panoramica di internazionali
tendenze turismo durante l'anno precedente a malattie sessualmente trasmissibili
data di pubblicazione. Per country club singole
e territori che le riflessioni riflette i dati come riportato da
Istituzioni nazionali o internazionali fino fino
maggio 2014 per informazioni sulle attuali
dati turistici di breve termine e andamento, prego
fare riferimento alla UNWTO World Tourism
Barometer a: mkt.unwto.org/en/ barometro.


Via terraLATINA
more...
No comment yet.
Scooped by Alessio Carciofi
Scoop.it!

Transmedia Storytelling for Social Impact

Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive pa…
Alessio Carciofi's insight:

via @slideshare

more...
No comment yet.
Scooped by Alessio Carciofi
Scoop.it!

Why We Stopped Focusing on Social Media ROI

Why We Stopped Focusing on Social Media ROI | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
The unique way we look at social media ROI and conversions on the Buffer blog.
Alessio Carciofi's insight:

While conversions are tantamount to growth and revenue, the blog might not be the best place to measure them. There are other points along the journey from curious to customer that are better measured in terms of direct ROI. If you imagine this journey as a funnel, the blog is near the top, trying to collect as many eyeballs and as much interest as possible. Conversions tend to happen much later on in the process, further down the funnel, like in this example from Moz.




more...
No comment yet.
Rescooped by Alessio Carciofi from Tourism Social Media
Scoop.it!

Hashtag Your Way to Naples, NY and Naples, Italy

Hashtag Your Way to Naples, NY and Naples, Italy | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

 Just in time for National Tourism Week, everyone from culinary connoisseurs to the pickiest palates is invited to wine, dine and Instagram their way to vacations in Naples, New York, and Naples, Italy, as part of Finger Lakes Visitors Connection’s (FLVC) new #FLXperience Foodie Revolution Contest. Using the hashtag #FLXperience, participants are simply required to post their best Finger Lakes foodie experience photos to Instagram or the blog athttp://www.FLXperience.com. A suggested list of more than 100 can’t-miss stops for Finger Lakes foodies is also posted on the site.


Via Wendy Forbes
Alessio Carciofi's insight:

great !!!

more...
No comment yet.
Scooped by Alessio Carciofi
Scoop.it!

Al via il primo Master Universitario Online in Digital Marketing

Al via il primo Master Universitario Online in Digital Marketing | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Vi scrivo qui perchè sto “ristrutturando” il mio sito, [ è sempre accessibile] ma per n motivi ora “abito” pure questo ambiente.
Vi scrivo per comunicarvi una cosa che a me piace moltissimo: il primo...
Alessio Carciofi's insight:

Sta partendo il primo Master Universitario Online in Digital Marketing in collaborazione con l'Università  degli Studi Unicosano e BizUp ... 

more...
No comment yet.
Scooped by Alessio Carciofi
Scoop.it!

Travel Agent Storytelling : ricette per una buona narrazione nel tu...

Panel organizzato e condotto durante la #Bit2014 incentrato sullo storytelling turistico. Quale è il giusto approccio della narrazione di un territorio, ma s...
Alessio Carciofi's insight:

Le slides del panel organizzato e condotto durante la #bit2014: oltre il solito approccio dello #storytelling turistico 

more...
No comment yet.
Rescooped by Alessio Carciofi from Best Storytelling Picks
Scoop.it!

Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.


Via Karen Dietz, Mervi Rauhala
more...
Karen Dietz's curator insight, November 30, 2013 3:48 PM

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
Rescooped by Alessio Carciofi from Internet Marketing Strategy 2.0
Scoop.it!

Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
Alessio Carciofi's insight:

great video ...by @Robin Good

more...
Maurizio Barracco's curator insight, December 9, 2013 4:53 AM

Non sempre i sogni possono realizzarsi ma un modo per renderli simili alla realtà esiste sempre basta volerlo con tutto se stessi

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

Rescooped by Alessio Carciofi from Content Creation, Curation, Management
Scoop.it!

Web 2.0 Presentation Tools: A Quick Guide

Selected Web 2.0 presentation tools

Via Dr Peter Carey, Miloš Bajčetić, Baiba Svenca, massimo facchinetti
more...
Kelly Christopherson's curator insight, April 4, 4:23 PM

A collection of tools to fit almost all types of presentation needs. 

liblist4u's curator insight, April 6, 3:47 PM

Moving beyond PowerPoint

Bobbi Dunham's curator insight, April 23, 10:27 AM

Had to share. Someone took the time to assemble this information. Greatly appreciated

Scooped by Alessio Carciofi
Scoop.it!

Storytelling For Brands: The Ultimate Storytelling Guide - #Infographic

Storytelling For Brands: The Ultimate Storytelling Guide - #Infographic | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Storytelling is one of the most effective tactic in content marketing world. As attention spans decrease and the amount of content skyrockets, it’s become more important than ever to know how to tell a good story. That’s why the folks at Referral Candy have compiled and distilled the information from the best articles on storytelling to create The ULTIMATE Storytelling Guide! Check it out.
Alessio Carciofi's insight:

Un'interessante guida sullo storytelling !!! 

more...
No comment yet.
Rescooped by Alessio Carciofi from iGeneration - 21st Century Education
Scoop.it!

The Secret to Activating Your Audience’s Brain - ( Storytelling )

The Secret to Activating Your Audience’s Brain - ( Storytelling ) | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Via Tom D'Amico (@TDOttawa)
more...
Karen Dietz's curator insight, March 16, 2:05 PM

Here's a snack to get your started on this Monday. This is a very quick post with great graphics that show which parts of the brain are activated through storytelling, and which parts of the brain are activated with data.


The graphics are great. What I really like is that the different areas of the brain are named, along with their function.


Even better, there's a link to an infographic with more detail. Frankly, I like the graphics in the post more than the infographic. But I know you'll enjoy both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Don Breedwell's curator insight, March 25, 10:56 PM

From classroom to boardroom we all have stories to inspire, motivate, and educate. 

Rescooped by Alessio Carciofi from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
Scoop.it!

Destination #marketing trends to watch in 2015

Toposophy has conducted an in-depth analysis of the biggest trends emerging in global tourism and marketing. Some of the key trends include the resilience of tourism despite a turbulent global economy, the emergence of new emerging markets, and the growth of the sharing economy. 2015 is described as the year for understanding the Millennial mindset due to their significant participation in the development of the sharing economy. The digital and physical worlds are rapidly becoming one and the same thing to visitors, with travel at the forefront of industries being revolutionised by digital technology. Click here to download the complete report.


Via Tourism Australia , ALBERTO CORRERA
Alessio Carciofi's insight:

particolare attenzione a lusso del silenzio 

more...
No comment yet.
Rescooped by Alessio Carciofi from Content Creation, Curation, Management
Scoop.it!

Branded Content (in Mobile) by Chris Schaumann

Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the Advertising & Technology landscape …


Via Fred Zimny, massimo facchinetti
more...
No comment yet.
Rescooped by Alessio Carciofi from How to find and tell your story
Scoop.it!

How Pixar's 22 Storytelling Rules Apply to Your Business | Fizzle.co

How Pixar's 22 Storytelling Rules Apply to Your Business | Fizzle.co | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

"Unlike how most people get started writing and creating online, which is typically very lonely, Pixar thrives on collaboration.


A few years back, a former Pixar employee, Emma Coats, tweeted out the below rules on telling stories she’d learned from her senior coworkers at Pixar.


They’ve made their rounds in various corners of the web, but after having had a chance to tour the Pixar office earlier this year, every time I’m stuck on something I’m writing (such as a simple blog post or a script for a video) I’ve started to refer to this list more and more."


Read the full article to find out how the 22 Pixar rules can be applied to telling your personal or business story.


Via Kim Zinke (aka Gimli Goose)
more...
Kim Zinke (aka Gimli Goose)'s curator insight, August 11, 2014 2:05 AM

Many people have promoted and interpreted these Pixar rules over the years.  I really like this version as it explains each rule in brief terms most people can relate to.


For a more indepth version and free ebook see this earlier scoop.

malek's curator insight, August 11, 2014 6:37 AM

"Up" is one of my favorite animations of all times

Pixar movies managed to touch our emotions in a way never felt before.  It's prudent to look at their rules and find what you can apply to your business.

Two Pens's curator insight, August 11, 2014 1:49 PM

My favorite is "you admire a character for a trying more than you admire them for success"; this applies to characters in any business story, not just fiction or nonfiction. 

Rescooped by Alessio Carciofi from Digital Storytelling
Scoop.it!

How Storytelling can boost your startup

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via José Carlos
Alessio Carciofi's insight:

great slides about #storytelling ! thanks @José Carlos 

more...
Mervi Rauhala's curator insight, June 29, 2014 3:47 AM

Good slideshare that doesen't say that stories solve everything. You obviously need great business skills too. Fresh examples and cases.

Scooped by Alessio Carciofi
Scoop.it!

50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ...
Alessio Carciofi's insight:

tutto quello che devi sapere sul content marketing !!!!via News Cred 

more...
Nicoletta Gay's curator insight, February 26, 2014 10:02 AM

Themes:

1. Content marketing is taking over the market industry

2. Blogging creates more traffic and more leads

3. Content fuels our social web

4. Content increase engagement and brand loyalty

5. Content marketing generates leads

6. Investing in content marketing is critical to building your business

Scooped by Alessio Carciofi
Scoop.it!

Social media travel strategy

Come realizzare una strategia sui social? Quali sono gli ingredienti necessari per una realizzazione? Quali sono gli strumenti? Come si lavora sul social med...
Alessio Carciofi's insight:

Le slides del panel sul Social Media Strategy del panel che ho organizzato e moderato durante la prima giornata della #bit2104

more...
No comment yet.
Rescooped by Alessio Carciofi from Content Curation World
Scoop.it!

Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Via Robin Good
Alessio Carciofi's insight:

Great resourcerces about Content Discovery ...bu @Robin Good

more...
Marco Favero's curator insight, October 3, 2014 6:06 PM

aggiungi la tua intuizione ...

Roberto De Pedrini (Telnext - Italy) - Twitter: @depetwi's curator insight, October 4, 2014 2:39 AM

This is an Off-Topic but interesting !

Scooped by Alessio Carciofi
Scoop.it!

Why I'm Probably The Worst Travel Blogger Ever (+10 Tips For Getting Better) - Just One Way Ticket

Why I'm Probably The Worst Travel Blogger Ever (+10 Tips For Getting Better) - Just One Way Ticket | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
It's been about 6 months since I started this blog, and I decided it's time to write something about myself. And how much I failed by following all the rules to become a successful travel blogger.
Alessio Carciofi's insight:

great post by @Just1WayTicket

more...
No comment yet.