. Alzi la mano chi prima di andare in vacanza in un posto non lo visita, virtualmente, sul web. I vecchi depliant sono come le cartoline: belle immagini ma un po sbiadite. Oggi per orientare la nostra scelta ci basiamo sui feedback, i giudizi degli altri turisti, che ci...
The merger of creativity and technology is no longer an inspiring idea, but the new imperative. As social media becomes the dominant channel of consumer engagement, brands now connect personally with people. And consumers reach out to companies daily. There’s a new relationship to navigate. In this comprehensive 128-page report, Engauge offers brand leaders a provocative overview of the future of marketing in the digital era. Technologies and platforms include mobile and location-based marketing, owned-media channels, online coupons, interactive TV, apps, virtual goods, gaming, augmented reality, social analytics and measurement. Best practices and market insights include the foundations of digital success, defined brand behaviors within social channels, creativity in the era of co-creation, brand storytelling, crowdsourcing, retail convergence, consumer narcissism, privacy regulations, social coding of sophisticated teens and behavioral marketing.
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