Toposophy has conducted an in-depth analysis of the biggest trends emerging in global tourism and marketing. Some of the key trends include the resilience of tourism despite a turbulent global economy, the emergence of new emerging markets, and the growth of the sharing economy. 2015 is described as the year for understanding the Millennial mindset due to their significant participation in the development of the sharing economy. The digital and physical worlds are rapidly becoming one and the same thing to visitors, with travel at the forefront of industries being revolutionised by digital technology. Click here to download the complete report.
"Unlike how most people get started writing and creating online, which is typically very lonely, Pixar thrives on collaboration.
A few years back, a former Pixar employee, Emma Coats, tweeted out the below rules on telling stories she’d learned from her senior coworkers at Pixar.
They’ve made their rounds in various corners of the web, but after having had a chance to tour the Pixar office earlier this year, every time I’m stuck on something I’m writing (such as a simple blog post or a script for a video) I’ve started to refer to this list more and more."
Read the full article to find out how the 22 Pixar rules can be applied to telling your personal or business story.
UNWTO Turismo evidenza è un mondo pubblicazione Organizzazione del Turismo, che si propone di fornire una panoramica di internazionali tendenze turismo durante l'anno precedente a malattie sessualmente trasmissibili data di pubblicazione. Per country club singole e territori che le riflessioni riflette i dati come riportato da Istituzioni nazionali o internazionali fino fino maggio 2014 per informazioni sulle attuali dati turistici di breve termine e andamento, prego fare riferimento alla UNWTO World Tourism Barometer a: mkt.unwto.org/en/ barometro.
The unique way we look at social media ROI and conversions on the Buffer blog.
Alessio Carciofi's insight:
While conversions are tantamount to growth and revenue, the blog might not be the best place to measure them. There are other points along the journey from curious to customer that are better measured in terms of direct ROI. If you imagine this journey as a funnel, the blog is near the top, trying to collect as many eyeballs and as much interest as possible. Conversions tend to happen much later on in the process, further down the funnel, like in this example from Moz.
Just in time for National Tourism Week, everyone from culinary connoisseurs to the pickiest palates is invited to wine, dine and Instagram their way to vacations in Naples, New York, and Naples, Italy, as part of Finger Lakes Visitors Connection’s (FLVC) new #FLXperience Foodie Revolution Contest. Using the hashtag #FLXperience, participants are simply required to post their best Finger Lakes foodie experience photos to Instagram or the blog athttp://www.FLXperience.com. A suggested list of more than 100 can’t-miss stops for Finger Lakes foodies is also posted on the site.
Vi scrivo qui perchè sto “ristrutturando” il mio sito, [ è sempre accessibile] ma per n motivi ora “abito” pure questo ambiente. Vi scrivo per comunicarvi una cosa che a me piace moltissimo: il primo...
Alessio Carciofi's insight:
Sta partendo il primo Master Universitario Online in Digital Marketing in collaborazione con l'Università degli Studi Unicosano e BizUp ...
"Storytelling is — what's the word? — HARD . Use these world-renowned podcasts to learn the art from the masters." Read the full article to find why you should listen, and a recommended story for each: 1. The Moth 2. StoryCorps 3. This American Life 4. Other People with Brad Listi 5. Risk! 6. True Story 7. Snap Judgement 8. Porchlight Storytelling Series 9. Stanford Storytelling Project 10. Love + Radio 11. Third Coast Festival Re:sound 12. Wiretap
Via José Carlos, Kim Zinke (aka Gimli Goose)
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.