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The Best Hotel Social Media Campaigns of 2013

The Best Hotel Social Media Campaigns of 2013 | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Hotels have been at the forefront of using social media in the travel industry, in new and creative ways. And Hotels Magazine has come out with its second annual Social Hotels Awards, recognizing ...

Via Soraia Ferreira
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Thanks for sharing this amazing post @Soraiaferreira

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Alessio Carciofi :  consulenza e [info] formazione sul turismo
snack news  sul social media marketing & comunicazione  non convenzionale per il turismo
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Rescooped by Alessio Carciofi from Content Marketing and Curation for Small Business
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How to Become a Content Marketing Powerhouse

How to Become a Content Marketing Powerhouse | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
How to Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy

Via Peg Corwin
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Peg Corwin's curator insight, May 21, 8:43 AM

Make your content stickier by ":defining objectives, getting specific, doing research, identifying content, knowing your networks, getting consistent, being involved, creating a system, promoting your content, and creating a daily workflow."

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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch
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Rescooped by Alessio Carciofi from The Insight Files
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Capturing consumer clusters and how they might shape travel

Capturing consumer clusters and how they might shape travel | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Four have become six as Amadeus revisits its Traveller Tribes study, with the original published back in 2007. Things have definitely moved on and not only in technological advances but also in the economic and political landscape and in consumer behaviour. Today's six segments as laid out in Future Traveller Tribes 2030, i.e. those segments expected to shape travel going forward, are:

 

Simplicity searchers - people who want ease and transparency in travel planning and are happy to hand over organisation to third parties.Cultural plurists - those willing to immerse themselves in the unfamiliar.Social capital seekers - see being well-travelled as a personal quality and exploit social media to inform their potential experiences and play them to their audiences.Reward hungers - travellers looking for a return on investment of how hard they work.Obligation meeters - best depicted by business travellers who have a purpose for being somewhere at a certain time but are still seeking out experiences.Ethical travellers - they might visit a place for environmental reasons or political beliefs.

 

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Via Tourism Australia
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Content Marketing Measurement: 29 Essential Metrics [Infographic]

Content Marketing Measurement: 29 Essential Metrics [Infographic] | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.

Via Peg Corwin, massimo facchinetti
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Arnaud d'Haen's curator insight, June 2, 7:20 AM

Measuring content yes we can!

Susan Anderson's curator insight, June 6, 3:36 PM

Wondering whether your content marketing efforts are really paying off?

Elena Savina's curator insight, June 13, 4:05 PM

метрики! 

Rescooped by Alessio Carciofi from Transmedia Storytelling meets Tourism
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Joseph Campbell - The Hero's Journey Movie


Via blaucloud, Soraia Ferreira
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via @Soraia Ferreira

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INBOUND 2013 Inspiration Video - "Human" - YouTube

#INBOUND13 http://inbound.com It's time to transform the way we do business in order to become more human.
Alessio Carciofi's insight:

AMAZING 

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11 Free Social Media Marketing Tools You Should Try in 2015

11 Free Social Media Marketing Tools You Should Try in 2015 | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Here are the 11 best social media tools money can't buy, because they're absolutely free.
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Racontr - For the future of storytelling

Racontr - For the future of storytelling | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Welcome to Racontr, Combine photos, videos, and much more... to create and share interactive storytelling
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Rescooped by Alessio Carciofi from The Insight Files
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New Tourism e-kit 'Instagram for Tourism' tutorial

New Tourism e-kit 'Instagram for Tourism' tutorial | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

The award-winning Tourism e-kit is an online training resource that demystifies key digital marketing strategies and tools that are vital for tourism operators to achieve online success. The Tourism e-kit has launched a new tutorial, Instagram for Tourism. The tutorial explains how to set up an Instagram account and provides tips on how to use it and promote tourism products and experiences. A second new tutorial, Online Recruitment, aims to help tourism businesses learn how to use online and social media recruitment tools. The Tourism e-kit is produced by the Australian Tourism Data Warehouse and is a collection of tutorials designed to help tourism operators learn how to do business online. Find out more.


Via Tourism Australia
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Una guida interessante su Medium

Una guida interessante su Medium | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Hatch acts like a concierge, connecting you to a suite of tools and a growing community to help you leverage storytelling to drive social impact and improve the lives of the poor and vulnerable around the world.
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How to Use Medium: The Complete Guide for Marketers

How to Use Medium: The Complete Guide for Marketers | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

This is Medium, a blogging platform from the creator of Blogger and Twitter. It’s slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.

 

We’ve enjoyed experimenting with the best way to use Medium here at Buffer, and we’re eager to learn more about what the best practices might be for helping the Medium community and engaging with an audience. If you’re new to Medium, I’ve collected an overview of resources here in this post, and for those who have been Medium users already, I’ve added several tips and learnings that we’ve discovered along the way....


Via Jeff Domansky
Alessio Carciofi's insight:

utilissima guida su Medium

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Jeff Domansky's curator insight, April 2, 12:09 PM

Kevan Lee shares the ultimate guide to Medium -- growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging. Essential reading and overview. 10/10

Marco Favero's curator insight, April 2, 6:17 PM

aggiungi la tua intuizione ...

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26 Blogging Tools to Simplify Your Life: An A-Z List |

26 Blogging Tools to Simplify Your Life: An A-Z List | | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Are you looking to improve your company blog? In this article you'll find some must-have blogging tools to help you get more out of your blogging.
Alessio Carciofi's insight:

Tools utilissimi per il tuo blog : via @SMExaminer

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Blog aziendale di successo? Usa la SEO

Blog aziendale di successo? Usa la SEO | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Se desideri un blog aziendale di successo devi per forza usare una buona SEO: ecco perché è importante e i 5 passi fondamentali da seguire.
Alessio Carciofi's insight:

Strumenti e Idee per un blog di successo via @blogaziendali

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The 6 Easiest Video-Making Tools for Marketers

The 6 Easiest Video-Making Tools for Marketers | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Looking to create some quick and simple video content for your small business? Here are the 6 easiest video tools to use (and how to use them).
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Rescooped by Alessio Carciofi from The Marketing Technology Alert
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The Stackies: Marketing Technology Stack Awards, June 2015 - Chief MarTech

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.


Via iNeoMarketing
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iNeoMarketing's curator insight, June 9, 9:31 PM

This is excellent competitive and comparative information! Stroll through the deck.

Rescooped by Alessio Carciofi from eTourism Trends and News
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Stratégie digitale: Un bon Tessin vaut mieux qu'un long discours - Etourisme

Stratégie digitale: Un bon Tessin vaut mieux qu'un long discours - Etourisme | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Un bon dessin vaut mieux qu'un long discours : c'est en partant de ce principe que l'office de tourisme du Tessin( Suisse) a réalisé oeuvre de pédagogie pour expliquer sa nouvelle stratégie digitale.

Une stratégie qui passe par un nouveau site de destination multilingue : http://www.ticino.ch/. Un site qui fait la part belle à la photographie et qui s'appuie sur une ergonomie simple et intuitive. Cette région suisse mise vraiment sur l'inspiration en proposant de très nombreuses photos. La rubrique "découvrir" est en ce sens tout à fait intéressante. Le site est "mobile first" et donc accessible par tous les canaux. On appréciera également la rubrique "inspirez-moi" qui propose des offres adaptées à partir de différents critères indiqués par  l'utilisateur.

Via Roland Schegg
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Rescooped by Alessio Carciofi from E-Learning, Formación, Aprendizaje y Gestión del Conocimiento con TIC en pequeñas dosis.
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Content Curation Tools - International Journalism Festival 2015

My personal selection of content curation tools that I like and use the most for my own work. Presented at International Journalism Festival of Perugia on Apr…

Via Juan Jesús Baño Egea
Alessio Carciofi's insight:

A great collection 's tool  for Content Curation Marketing by @Robin Good via @Juan Jesús Baño Egea

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Marco Favero's curator insight, April 28, 3:01 PM

aggiungi la tua intuizione ...

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13 Instagram tools brands should be using

13 Instagram tools brands should be using | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
These apps and websites will help you schedule posts, repost photos, direct users to product pages, run promotions and more on the visual platform.
Alessio Carciofi's insight:

via @pandemia 

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INBOUND 2013 Opening Video - YouTube

#INBOUND13 http://inbound.com INBOUND 2013 kicks off with a remarkable vision video re-imagining the way companies and people interact.
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50 Promotion Tactics To Include In Your Content Marketing Strategy | @SujanPatel

50 Promotion Tactics To Include In Your Content Marketing Strategy | @SujanPatel | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
You’ve slaved away over your site’s content marketing pieces – don’t let that effort go to waste by failing to give your creations the promotional bump they need to get found!

Via massimo facchinetti
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Marco Favero's curator insight, April 26, 6:03 AM

aggiungi la tua intuizione ...

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Storyform / Tell better stories

Storyform / Tell better stories | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Storyform is changing reading forever. Tell your stories in a beautiful magazine-like way on the web. Install our Wordpress plugin today!
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Rescooped by Alessio Carciofi from 21st Century Tools for Teaching-People and Learners
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Free stock photos that don't suck · Pexels

Free stock photos that don't suck · Pexels | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Free high quality photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required

Via Gust MEES
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Gust MEES's curator insight, March 22, 8:10 AM

Free high quality photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required


David W. Deeds's curator insight, March 22, 8:43 AM

This will come in handy. Thanks to Gust Mees.

Alison Rostetter's curator insight, March 23, 7:31 AM

always useful....

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50 risorse di marketing per far crescere la vostra startup.

50 risorse di marketing per far crescere la vostra startup. - Medium Italia - Medium
Una lista curata di strumenti per aumentare il traffico al vostro sito.
Alessio Carciofi's insight:

50 utilissime risorse e servizi per ottimizzare la tua presenza online via @nicoloborghi

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GoPix Lets You Reimagine Your Day as a Video Slideshow

GoPix Lets You Reimagine Your Day as a Video Slideshow | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
What if you want to share an experience — random moments of your day, perhaps — and the usual still image, collage or video isn’t meeting up with your mood? Consider GoPix,…
Alessio Carciofi's insight:

interessante tool per il mondo del turismo: foto, musica e video : GoPIX

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