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SEVEN STEPS TO PERFECT STORIES???

SEVEN STEPS TO PERFECT STORIES??? | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Karen Dietz
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Hans Heesterbeek's curator insight, July 30, 2013 1:48 AM

Great graph and a way to geet your story told

Vnay Thoke's curator insight, August 28, 2013 4:17 AM

Perfect for amatuer writers.

Hans Heesterbeek's curator insight, September 20, 2013 12:38 AM

Nice infographic

Alessio Carciofi :  consulenza e [info] formazione sul turismo
snack news  sul social media marketing & comunicazione  non convenzionale per il turismo
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Rescooped by Alessio Carciofi from Turismos alternativos en América Latina
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UNWTO Tourism Highlight 2014 Edition

UNWTO Turismo evidenza è un mondo
pubblicazione Organizzazione del Turismo, che si propone
di fornire una panoramica di internazionali
tendenze turismo durante l'anno precedente a malattie sessualmente trasmissibili
data di pubblicazione. Per country club singole
e territori che le riflessioni riflette i dati come riportato da
Istituzioni nazionali o internazionali fino fino
maggio 2014 per informazioni sulle attuali
dati turistici di breve termine e andamento, prego
fare riferimento alla UNWTO World Tourism
Barometer a: mkt.unwto.org/en/ barometro.


Via terraLATINA
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Transmedia Storytelling for Social Impact

Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive pa…
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via @slideshare

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Why We Stopped Focusing on Social Media ROI

Why We Stopped Focusing on Social Media ROI | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
The unique way we look at social media ROI and conversions on the Buffer blog.
Alessio Carciofi's insight:

While conversions are tantamount to growth and revenue, the blog might not be the best place to measure them. There are other points along the journey from curious to customer that are better measured in terms of direct ROI. If you imagine this journey as a funnel, the blog is near the top, trying to collect as many eyeballs and as much interest as possible. Conversions tend to happen much later on in the process, further down the funnel, like in this example from Moz.




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Hashtag Your Way to Naples, NY and Naples, Italy

Hashtag Your Way to Naples, NY and Naples, Italy | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

 Just in time for National Tourism Week, everyone from culinary connoisseurs to the pickiest palates is invited to wine, dine and Instagram their way to vacations in Naples, New York, and Naples, Italy, as part of Finger Lakes Visitors Connection’s (FLVC) new #FLXperience Foodie Revolution Contest. Using the hashtag #FLXperience, participants are simply required to post their best Finger Lakes foodie experience photos to Instagram or the blog athttp://www.FLXperience.com. A suggested list of more than 100 can’t-miss stops for Finger Lakes foodies is also posted on the site.


Via Wendy Forbes
Alessio Carciofi's insight:

great !!!

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Al via il primo Master Universitario Online in Digital Marketing

Al via il primo Master Universitario Online in Digital Marketing | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Vi scrivo qui perchè sto “ristrutturando” il mio sito, [ è sempre accessibile] ma per n motivi ora “abito” pure questo ambiente.
Vi scrivo per comunicarvi una cosa che a me piace moltissimo: il primo...
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Sta partendo il primo Master Universitario Online in Digital Marketing in collaborazione con l'Università  degli Studi Unicosano e BizUp ... 

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Travel Agent Storytelling : ricette per una buona narrazione nel tu...

Panel organizzato e condotto durante la #Bit2014 incentrato sullo storytelling turistico. Quale è il giusto approccio della narrazione di un territorio, ma s...
Alessio Carciofi's insight:

Le slides del panel organizzato e condotto durante la #bit2014: oltre il solito approccio dello #storytelling turistico 

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Story Listening: Getting work done & making a difference -- K. Dietz TEDx talk

Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.


Via Karen Dietz, Mervi Rauhala
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Karen Dietz's curator insight, November 30, 2013 3:48 PM

Hi Folks!


Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.


During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.


I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.


I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, December 2, 2013 1:25 PM

Inspiration on how to J"ust Story it" from the professional founder.

Karen Dietz's comment, December 2, 2013 2:04 PM
Thank you Monica!
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Great Video Storytelling Examples: Google Stories

The video is in French, but the story can be understood by anyone. 


Via Robin Good
Alessio Carciofi's insight:

great video ...by @Robin Good

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Maurizio Barracco's curator insight, December 9, 2013 4:53 AM

Non sempre i sogni possono realizzarsi ma un modo per renderli simili alla realtà esiste sempre basta volerlo con tutto se stessi

Julien Pepiot's curator insight, December 10, 2013 5:02 AM

Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n

corneja's curator insight, December 14, 2013 6:00 AM

Awesome!  Thanks, Robin.

 

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The Best Hotel Social Media Campaigns of 2013

The Best Hotel Social Media Campaigns of 2013 | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Hotels have been at the forefront of using social media in the travel industry, in new and creative ways. And Hotels Magazine has come out with its second annual Social Hotels Awards, recognizing ...

Via Soraia Ferreira
Alessio Carciofi's insight:

Thanks for sharing this amazing post @Soraiaferreira

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12 Storytelling Podcasts That You Need To Be Listening To | BuzzFeed

12 Storytelling Podcasts That You Need To Be Listening To | BuzzFeed | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
"Storytelling is — what's the word? — HARD . Use these world-renowned podcasts to learn the art from the masters." Read the full article to find why you should listen, and a recommended story for each: 1. The Moth 2. StoryCorps 3. This American Life 4. Other People with Brad Listi 5. Risk! 6. True Story 7. Snap Judgement 8. Porchlight Storytelling Series 9. Stanford Storytelling Project 10. Love + Radio 11. Third Coast Festival Re:sound 12. Wiretap
Via José Carlos, Kim Zinke (aka Gimli Goose)
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Interesting
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Metaphor Marketing-The Hidden Secret in Stories

Metaphor Marketing-The Hidden Secret in Stories | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and...

Via Karen Dietz
Alessio Carciofi's insight:

beautiful ...

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Karen Dietz's comment, September 22, 2013 10:41 AM
Jacqueline, I like your twist on the article too. I think there are many uses for this process beyond marketing.
Jacqueline Freeman's comment, September 22, 2013 11:17 AM
Absolutely. We are often frustrated when we're doing everything we know to do but still find ourselves mired in the same unproductive patterns. Most are unaware that its not our conscious mind, but what's behind the curtain that's actually driving our life. The more self-aware we are, the more firmly we move into the driver's seat of our life.
Karen Dietz's comment, September 22, 2013 11:45 AM
Excellent points and I agree whole-heartedly. I so appreciate you adding your insights to the conversation.
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Henry Jenkins explains his vision of transmedia and audience engagement

Henry Jenkins explains his vision of transmedia and audience engagement | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Promoted by Sorbonne Nouvelle – Université Paris 3 and supported by Orange's Transmedia lab, the Centre Pompidou hosted a

Via Soraia Ferreira
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Infographic: The Blogconomy and Blogging Stats

Infographic: The Blogconomy and Blogging Stats | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

This infographic has some interesting data and statistics regarding blogging. For example, 61% of US consumers have made a purchase based on a blog post.


See the graphic for more..


Via Lauren Moss
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Jeff Domansky's curator insight, September 17, 2013 6:23 PM

Valuable reference point for bloggers. Another H/T to Lauren Moss for sharing it.

jmwakasege's curator insight, September 25, 2013 11:54 PM

Very detailed infographic to date about blogging.

Rosemary Davey's curator insight, September 30, 2013 6:53 AM

Looking forward to seeing how ENv2 changes this dynamic.

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How to Tell a Great Story

How to Tell a Great Story | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
It’s a skill every leader needs to master.
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How Pixar's 22 Storytelling Rules Apply to Your Business | Fizzle.co

How Pixar's 22 Storytelling Rules Apply to Your Business | Fizzle.co | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

"Unlike how most people get started writing and creating online, which is typically very lonely, Pixar thrives on collaboration.


A few years back, a former Pixar employee, Emma Coats, tweeted out the below rules on telling stories she’d learned from her senior coworkers at Pixar.


They’ve made their rounds in various corners of the web, but after having had a chance to tour the Pixar office earlier this year, every time I’m stuck on something I’m writing (such as a simple blog post or a script for a video) I’ve started to refer to this list more and more."


Read the full article to find out how the 22 Pixar rules can be applied to telling your personal or business story.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, August 11, 2:05 AM

Many people have promoted and interpreted these Pixar rules over the years.  I really like this version as it explains each rule in brief terms most people can relate to.


For a more indepth version and free ebook see this earlier scoop.

malek's curator insight, August 11, 6:37 AM

"Up" is one of my favorite animations of all times

Pixar movies managed to touch our emotions in a way never felt before.  It's prudent to look at their rules and find what you can apply to your business.

Two Pens's curator insight, August 11, 1:49 PM

My favorite is "you admire a character for a trying more than you admire them for success"; this applies to characters in any business story, not just fiction or nonfiction. 

Rescooped by Alessio Carciofi from Digital Storytelling
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How Storytelling can boost your startup

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via José Carlos
Alessio Carciofi's insight:

great slides about #storytelling ! thanks @José Carlos 

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Mervi Rauhala's curator insight, June 29, 3:47 AM

Good slideshare that doesen't say that stories solve everything. You obviously need great business skills too. Fresh examples and cases.

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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources ...
Alessio Carciofi's insight:

tutto quello che devi sapere sul content marketing !!!!via News Cred 

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Nicoletta Gay's curator insight, February 26, 10:02 AM

Themes:

1. Content marketing is taking over the market industry

2. Blogging creates more traffic and more leads

3. Content fuels our social web

4. Content increase engagement and brand loyalty

5. Content marketing generates leads

6. Investing in content marketing is critical to building your business

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Social media travel strategy

Come realizzare una strategia sui social? Quali sono gli ingredienti necessari per una realizzazione? Quali sono gli strumenti? Come si lavora sul social med...
Alessio Carciofi's insight:

Le slides del panel sul Social Media Strategy del panel che ho organizzato e moderato durante la prima giornata della #bit2104

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Content Discovery Tools: a Directory of My Favorite Ones

Content Discovery Tools: a Directory of My Favorite Ones | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Via Robin Good
Alessio Carciofi's insight:

Great resourcerces about Content Discovery ...bu @Robin Good

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Volkmar Langer's curator insight, January 6, 5:54 AM

Wow, what a good structured Collection - thanks to Robin Good - his name is program :-)

Louise Robinson-Lay's curator insight, January 17, 1:30 AM

Finding material can be a challenge, after all, there is so much out there. Robin Good shares some of his go to content discovery tools here.

Nicoletta Gay's curator insight, January 29, 7:59 AM

Great resourcerces about Content Discovery collected by

@Robin Good

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Why I'm Probably The Worst Travel Blogger Ever (+10 Tips For Getting Better) - Just One Way Ticket

Why I'm Probably The Worst Travel Blogger Ever (+10 Tips For Getting Better) - Just One Way Ticket | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
It's been about 6 months since I started this blog, and I decided it's time to write something about myself. And how much I failed by following all the rules to become a successful travel blogger.
Alessio Carciofi's insight:

great post by @Just1WayTicket

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Factoid overload - 60 things you should know about travel social media

Here’s a selection of mostly social media tips that I picked up from World Travel Market in London this week.
Alessio Carciofi's insight:

Congratulazioni al Turismo Emilia Romagna: un team di ragazzi che realizza progetti stupendi.

La cosa buffa? in Italia non sono mai stati invitati e/o riconosciuti  come case study di eccellenza,  mentre all'estero sono super apprezzati : questo significa che stanno avendo successo. 

Bravissimi Nicholas, Giovanni, Emanuele e tutto il team 

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Disney's Planes: spectacular pre-screening on board of a KLM plane

On October 2, KLM gave 300 kids the experience of a lifetime. The lucky kids were invited to a truly spectacular pre-screening of the new Disney film Planes....

Via Soraia Ferreira
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Your Guide to Creating Compelling Newsgames

Your Guide to Creating Compelling Newsgames | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Via The Digital Rocking Chair
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Very interesting
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SEVEN STEPS TO PERFECT STORIES???

SEVEN STEPS TO PERFECT STORIES??? | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Karen Dietz
more...
Hans Heesterbeek's curator insight, July 30, 2013 1:48 AM

Great graph and a way to geet your story told

Vnay Thoke's curator insight, August 28, 2013 4:17 AM

Perfect for amatuer writers.

Hans Heesterbeek's curator insight, September 20, 2013 12:38 AM

Nice infographic

Rescooped by Alessio Carciofi from The Marketing Technology Alert
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Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert

Social Media Strategy 101 [infographic] | Digital Information World | #TheMarketingAutomationAlert | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
I've created this infographic to highlight best strategies on how to take your social media marketing efforts from good to great.

Via iNeoMarketing
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iNeoMarketing's curator insight, September 11, 2013 12:33 PM
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vince tracy's curator insight, September 11, 2013 2:56 PM

great info...

Yangyu Wang's curator insight, September 25, 2013 6:07 PM

I found this article is very useful. It pointed out some of the common mistakes that many companies have made. Such as the content of their emails or messages “looks like written by a robot”, surely it can help the company reach as many as their consumers, it drives off them and develop their negative feelings about the company. Except that, “Network on every platform” and “update constantly” is the two very important items but also the easiest to be ignored by the company. It can help the company gain more followers through the multiple channels, build up their brand images, identities and reputations. Besides, even most of the companies can “be conversational” on reach down to their customers, the success of social media marketing or not still depends on the speed and quality of the response for those companies.