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Rescooped by Alessio Carciofi from Transmedia Storytelling meets Tourism
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Henry Jenkins explains his vision of transmedia and audience engagement

Henry Jenkins explains his vision of transmedia and audience engagement | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Promoted by Sorbonne Nouvelle – Université Paris 3 and supported by Orange's Transmedia lab, the Centre Pompidou hosted a

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Alessio Carciofi :  consulenza e [info] formazione sul turismo
snack news  sul social media marketing & comunicazione  non convenzionale per il turismo
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Rescooped by Alessio Carciofi from The Insight Files
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New Tourism e-kit 'Instagram for Tourism' tutorial

New Tourism e-kit 'Instagram for Tourism' tutorial | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

The award-winning Tourism e-kit is an online training resource that demystifies key digital marketing strategies and tools that are vital for tourism operators to achieve online success. The Tourism e-kit has launched a new tutorial, Instagram for Tourism. The tutorial explains how to set up an Instagram account and provides tips on how to use it and promote tourism products and experiences. A second new tutorial, Online Recruitment, aims to help tourism businesses learn how to use online and social media recruitment tools. The Tourism e-kit is produced by the Australian Tourism Data Warehouse and is a collection of tutorials designed to help tourism operators learn how to do business online. Find out more.


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Una guida interessante su Medium

Una guida interessante su Medium | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Hatch acts like a concierge, connecting you to a suite of tools and a growing community to help you leverage storytelling to drive social impact and improve the lives of the poor and vulnerable around the world.
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Rescooped by Alessio Carciofi from Public Relations & Social Media Insight
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How to Use Medium: The Complete Guide for Marketers

How to Use Medium: The Complete Guide for Marketers | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

This is Medium, a blogging platform from the creator of Blogger and Twitter. It’s slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.

 

We’ve enjoyed experimenting with the best way to use Medium here at Buffer, and we’re eager to learn more about what the best practices might be for helping the Medium community and engaging with an audience. If you’re new to Medium, I’ve collected an overview of resources here in this post, and for those who have been Medium users already, I’ve added several tips and learnings that we’ve discovered along the way....


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Alessio Carciofi's insight:

utilissima guida su Medium

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Jeff Domansky's curator insight, April 2, 12:09 PM

Kevan Lee shares the ultimate guide to Medium -- growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging. Essential reading and overview. 10/10

Marco Favero's curator insight, April 2, 6:17 PM

aggiungi la tua intuizione ...

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26 Blogging Tools to Simplify Your Life: An A-Z List |

26 Blogging Tools to Simplify Your Life: An A-Z List | | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Are you looking to improve your company blog? In this article you'll find some must-have blogging tools to help you get more out of your blogging.
Alessio Carciofi's insight:

Tools utilissimi per il tuo blog : via @SMExaminer

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Blog aziendale di successo? Usa la SEO

Blog aziendale di successo? Usa la SEO | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Se desideri un blog aziendale di successo devi per forza usare una buona SEO: ecco perché è importante e i 5 passi fondamentali da seguire.
Alessio Carciofi's insight:

Strumenti e Idee per un blog di successo via @blogaziendali

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Rescooped by Alessio Carciofi from Just Story It! Biz Storytelling
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Monica Lewinsky Tells Her Story @ TED: The price of shame

In 1998, says Monica Lewinsky, “I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” Today, the kind of online publi...

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Karen Dietz's curator insight, March 24, 2:57 PM

I just watched this powerful video of Monica Lewinsky's TED talk and I was riveted. As she shares bits and pieces of her story, she weaves together what her story can mean for us individually, and as a culture.


Lewinsky bravely touches on storytelling ethics, our gleeful perpetuation of dark stories that lead to great harm, how to use stories to build empathy, and taking control of your own narrative.


The business of storytelling -- and business storytelling -- has an underside. Lewinsky sheds light in the dark and shows us a way home. Watch this video now -- you'll be glad you did. It will make you a far better and more humane storyteller IMHO.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Miklos Szilagyi's curator insight, March 25, 3:50 PM

Respect... She has done it from a very very deep something from where few could come back...

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#Social #Media #Marketing Trends for 2015 -#INFOGRAPHIC

#Social #Media #Marketing Trends for 2015 -#INFOGRAPHIC | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Stay visual, stay engaged, stay informed, and you will be able to provide valuable content to the audience you have established a loyal relationship with on social media.

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Eric_Determined / Eric Silverstein's curator insight, March 11, 3:32 PM

"Stay #visual, stay #engaged, stay informed, and you will be able to provide valuable content to the audience you have established a loyal #relationship with on #social #media."


How are you delivering such social engagement on your #mobile platform?


Happy to showcase our new @SNAPCIOUSsolution for your #mobile #social #engagement.

DTS000's curator insight, March 17, 11:30 AM

Direct Connections

Rescooped by Alessio Carciofi from Content and Curation for Nonprofits
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A Complete Guide To The Best Times To Post On Social Media (And More!)

Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to p…

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Ken Dickens's curator insight, March 24, 12:18 PM

A little long, but there are some clear directions in here. And it is not what you think!  Also, think about using this info to post at times when others are not posting. Less competition!  -Ken

 

www.2080nonprofits.org

Norman Reiss's curator insight, March 27, 9:18 AM

Great resource

Rescooped by Alessio Carciofi from Public Relations & Social Media Insight
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20 Best Social Media Infographics You Have To Check Out!

20 Best Social Media Infographics You Have To Check Out! | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

In this post we won’t give you any graphic design elements for creating infographics, but instead we will showcase 20 best social media infographics with useful info you will definitely want to check out! These great social media infographics will teach you lots of useful things, from how to spot trolls and how to deal with them, to secret formulas for viral shares on social media!...


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Jeff Domansky's curator insight, March 21, 1:51 AM
Interesting collection of social media infographics. Good reading.
Jeff Domansky's curator insight, March 21, 10:15 AM

Interesting collection of social media infographics. Good reading.

Rescooped by Alessio Carciofi from marketing personale
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Come scrivere un brand plan? #Strategiadigitale

Come scrivere un brand plan? #Strategiadigitale | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Via Stefano Principato
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Marco Favero's curator insight, March 18, 4:19 AM

aggiungi la tua intuizione ...

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Value proposition canvas template by Peter Thomson

Value proposition canvas template by Peter Thomson | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
A value proposition is where your company's product offer intersects with your customer's desires. It's the magic fit between what you make and why people... by Peter Thomson

Via Edouard Siekierski, Fred Zimny
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Nedko Aldev's curator insight, March 15, 8:00 AM

 

330
Paula King, Ph.D.'s curator insight, March 16, 4:04 PM

I am developing a module for a corporate product on business acumen and I love this Value Proposition Canvas.  

 

 

Raquel Oliveira's curator insight, March 19, 5:31 PM

excelente "segundo round" sobre Proposta de Valor e Segmentaçao de clientes para plano de  negocios focados em resultados. Mais um canvas campeão de audiencia e performance.

Rescooped by Alessio Carciofi from How to find and tell your story
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An Actor’s Guide to Better Storytelling | Medium

An Actor's Guide to Better Storytelling - Captivate Us - Medium

"What exactly is a story?

 

Let me give you a hint: a quote from Steve Jobs is not a story. A customer testimonial is not necessarily a story. A picture of a dog in the rain may or may not be a story.

 

A true story — one that carries the full impact a story promises — contains certain fundamental elements."

 

Read the full article to find out more about these fundamental building blocks for crafting a simple, effective story:

Story at workCharacters countEmotion fuels storiesFocus is essentialEverybody can tell a story


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, January 8, 1:58 AM

Good explanations and examples.  You can easily see the difference between the story of the gum factory and corporate rhetoric.

Rescooped by Alessio Carciofi from Turismos alternativos en América Latina
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UNWTO Tourism Highlight 2014 Edition

UNWTO Turismo evidenza è un mondo
pubblicazione Organizzazione del Turismo, che si propone
di fornire una panoramica di internazionali
tendenze turismo durante l'anno precedente a malattie sessualmente trasmissibili
data di pubblicazione. Per country club singole
e territori che le riflessioni riflette i dati come riportato da
Istituzioni nazionali o internazionali fino fino
maggio 2014 per informazioni sulle attuali
dati turistici di breve termine e andamento, prego
fare riferimento alla UNWTO World Tourism
Barometer a: mkt.unwto.org/en/ barometro.


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Rescooped by Alessio Carciofi from 21st Century Tools for Teaching-People and Learners
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Free stock photos that don't suck · Pexels

Free stock photos that don't suck · Pexels | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Free high quality photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required

Via Gust MEES
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Gust MEES's curator insight, March 22, 8:10 AM

Free high quality photos you can use everywhere. ✓ Free for commercial use ✓ No attribution required


David W. Deeds's curator insight, March 22, 8:43 AM

This will come in handy. Thanks to Gust Mees.

Alison Rostetter's curator insight, March 23, 7:31 AM

always useful....

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50 risorse di marketing per far crescere la vostra startup.

50 risorse di marketing per far crescere la vostra startup. - Medium Italia - Medium
Una lista curata di strumenti per aumentare il traffico al vostro sito.
Alessio Carciofi's insight:

50 utilissime risorse e servizi per ottimizzare la tua presenza online via @nicoloborghi

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GoPix Lets You Reimagine Your Day as a Video Slideshow

GoPix Lets You Reimagine Your Day as a Video Slideshow | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
What if you want to share an experience — random moments of your day, perhaps — and the usual still image, collage or video isn’t meeting up with your mood? Consider GoPix,…
Alessio Carciofi's insight:

interessante tool per il mondo del turismo: foto, musica e video : GoPIX

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6 Social Media Monitoring Tools to Track Your Brand |

6 Social Media Monitoring Tools to Track Your Brand | | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Want to learn about your customers? Here are seven social media monitoring tools you can use to monitor mentions of your business on blogs and social media.
Alessio Carciofi's insight:

6 tool per monitorare il tuo brand 

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The 7 attributes of highly effective curated posts

The 7 attributes of highly effective curated posts | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts.


Via Guillaume Decugis, massimo facchinetti
Alessio Carciofi's insight:

via @massimo facchinetti

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Guillaume Decugis's curator insight, March 24, 9:11 PM

Content curation is about adding value to content. So how can you efficiently add value to content?


- not on social media as space is too limited and it's hard to connect the dots on news feeds which you don't control;


- not by aggregating a few links here and there on your website without annotating it with your own context.


To really add value, you need to turn your curated content into curated posts. Here's an infographic that details what we've observed as efficient strategies to do that.

Marco Favero's curator insight, March 25, 4:32 AM

aggiungi la tua intuizione ...

Neil Ferree's curator insight, March 25, 11:59 AM

7 Content Curation Tips from those in the Know. What they call annotating the piece, Scoop.it calls adding your "Insight" to the shared piece of content. I like to address the WiiFM factor, so the reader knows what's in it for them by opting to open and read the piece.

Rescooped by Alessio Carciofi from Transmedia Storytelling meets Tourism
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The State of Mobile Booking 2015

via @Soraia Ferreira


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Rescooped by Alessio Carciofi from Content Creation, Curation, Management
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Web 2.0 Presentation Tools: A Quick Guide

Selected Web 2.0 presentation tools

Via Dr Peter Carey, Miloš Bajčetić, Baiba Svenca, massimo facchinetti
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Eliana's curator insight, April 4, 7:26 AM

aggiungi la tua intuizione ...

Kelly Christopherson's curator insight, April 4, 4:23 PM

A collection of tools to fit almost all types of presentation needs. 

liblist4u's curator insight, April 6, 3:47 PM

Moving beyond PowerPoint

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Storytelling For Brands: The Ultimate Storytelling Guide - #Infographic

Storytelling For Brands: The Ultimate Storytelling Guide - #Infographic | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Storytelling is one of the most effective tactic in content marketing world. As attention spans decrease and the amount of content skyrockets, it’s become more important than ever to know how to tell a good story. That’s why the folks at Referral Candy have compiled and distilled the information from the best articles on storytelling to create The ULTIMATE Storytelling Guide! Check it out.
Alessio Carciofi's insight:

Un'interessante guida sullo storytelling !!! 

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The Secret to Activating Your Audience’s Brain - ( Storytelling )

The Secret to Activating Your Audience’s Brain - ( Storytelling ) | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Via Tom D'Amico (@TDOttawa)
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Karen Dietz's curator insight, March 16, 2:05 PM

Here's a snack to get your started on this Monday. This is a very quick post with great graphics that show which parts of the brain are activated through storytelling, and which parts of the brain are activated with data.


The graphics are great. What I really like is that the different areas of the brain are named, along with their function.


Even better, there's a link to an infographic with more detail. Frankly, I like the graphics in the post more than the infographic. But I know you'll enjoy both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Don Breedwell's curator insight, March 25, 10:56 PM

From classroom to boardroom we all have stories to inspire, motivate, and educate. 

Rescooped by Alessio Carciofi from ALBERTO CORRERA - QUADRI E DIRIGENTI TURISMO IN ITALIA
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Destination #marketing trends to watch in 2015

Toposophy has conducted an in-depth analysis of the biggest trends emerging in global tourism and marketing. Some of the key trends include the resilience of tourism despite a turbulent global economy, the emergence of new emerging markets, and the growth of the sharing economy. 2015 is described as the year for understanding the Millennial mindset due to their significant participation in the development of the sharing economy. The digital and physical worlds are rapidly becoming one and the same thing to visitors, with travel at the forefront of industries being revolutionised by digital technology. Click here to download the complete report.


Via Tourism Australia , ALBERTO CORRERA
Alessio Carciofi's insight:

particolare attenzione a lusso del silenzio 

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Branded Content (in Mobile) by Chris Schaumann

Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the Advertising & Technology landscape …


Via Fred Zimny, massimo facchinetti
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