Four have become six as Amadeus revisits its Traveller Tribes study, with the original published back in 2007. Things have definitely moved on and not only in technological advances but also in the economic and political landscape and in consumer behaviour. Today's six segments as laid out in Future Traveller Tribes 2030, i.e. those segments expected to shape travel going forward, are:
Simplicity searchers - people who want ease and transparency in travel planning and are happy to hand over organisation to third parties.Cultural plurists - those willing to immerse themselves in the unfamiliar.Social capital seekers - see being well-travelled as a personal quality and exploit social media to inform their potential experiences and play them to their audiences.Reward hungers - travellers looking for a return on investment of how hard they work.Obligation meeters - best depicted by business travellers who have a purpose for being somewhere at a certain time but are still seeking out experiences.Ethical travellers - they might visit a place for environmental reasons or political beliefs.
The award-winning Tourism e-kit is an online training resource that demystifies key digital marketing strategies and tools that are vital for tourism operators to achieve online success. The Tourism e-kit has launched a new tutorial, Instagram for Tourism. The tutorial explains how to set up an Instagram account and provides tips on how to use it and promote tourism products and experiences. A second new tutorial, Online Recruitment, aims to help tourism businesses learn how to use online and social media recruitment tools. The Tourism e-kit is produced by the Australian Tourism Data Warehouse and is a collection of tutorials designed to help tourism operators learn how to do business online. Find out more.
Hatch acts like a concierge, connecting you to a suite of tools and a growing community to help you leverage storytelling to drive social impact and improve the lives of the poor and vulnerable around the world.
This is Medium, a blogging platform from the creator of Blogger and Twitter. It’s slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.
We’ve enjoyed experimenting with the best way to use Medium here at Buffer, and we’re eager to learn more about what the best practices might be for helping the Medium community and engaging with an audience. If you’re new to Medium, I’ve collected an overview of resources here in this post, and for those who have been Medium users already, I’ve added several tips and learnings that we’ve discovered along the way....
Un bon dessin vaut mieux qu'un long discours : c'est en partant de ce principe que l'office de tourisme du Tessin( Suisse) a réalisé oeuvre de pédagogie pour expliquer sa nouvelle stratégie digitale.
Une stratégie qui passe par un nouveau site de destination multilingue : http://www.ticino.ch/. Un site qui fait la part belle à la photographie et qui s'appuie sur une ergonomie simple et intuitive. Cette région suisse mise vraiment sur l'inspiration en proposant de très nombreuses photos. La rubrique "découvrir" est en ce sens tout à fait intéressante. Le site est "mobile first" et donc accessible par tous les canaux. On appréciera également la rubrique "inspirez-moi" qui propose des offres adaptées à partir de différents critères indiqués par l'utilisateur.
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