Alessio Carciofi ...
Follow
Find tag "visualstorytelling"
4.8K views | +0 today
Alessio Carciofi :  consulenza e [info] formazione sul turismo
snack news  sul social media marketing & comunicazione  non convenzionale per il turismo
Your new post is loading...
Your new post is loading...
Scooped by Alessio Carciofi
Scoop.it!

Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, want to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

In the meantime, check out the rest of the infographic and see what other gems you can find.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

more...
No comment yet.
Rescooped by Alessio Carciofi from Just Story It! Biz Storytelling
Scoop.it!

The Art of Storytelling -- Infographic

The Art of Storytelling -- Infographic | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
via flickr.com Love this set of doodles from Sunni Brown on the art of storytelling by Robert McKee. All businesses should take the art of storytelling seriously, it really can set you apart from the competition.

 

There are great points about story here for every business person. I particularly like, "Don't imitate anyone," and "It's not language, it's far beyond that."

 

Keep this one for your infographics file :)


Via Karen Dietz
more...
No comment yet.