Alessio Carciofi : consulenza e [info] formazione sul turismo
4.9K views | +0 today
Follow
Alessio Carciofi :  consulenza e [info] formazione sul turismo
snack news  sul social media marketing & comunicazione  non convenzionale per il turismo
Your new post is loading...
Your new post is loading...
Rescooped by Alessio Carciofi from Just Story It! Biz Storytelling
Scoop.it!

SEVEN STEPS TO PERFECT STORIES???

SEVEN STEPS TO PERFECT STORIES??? | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.

Via Karen Dietz
more...
Hans Heesterbeek's curator insight, July 30, 2013 1:48 AM

Great graph and a way to geet your story told

Vnay Thoke's curator insight, August 28, 2013 4:17 AM

Perfect for amatuer writers.

Hans Heesterbeek's curator insight, September 20, 2013 12:38 AM

Nice infographic

Rescooped by Alessio Carciofi from Just Story It! Biz Storytelling
Scoop.it!

The Art of Storytelling -- Infographic

The Art of Storytelling -- Infographic | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it
via flickr.com Love this set of doodles from Sunni Brown on the art of storytelling by Robert McKee. All businesses should take the art of storytelling seriously, it really can set you apart from the competition.

 

There are great points about story here for every business person. I particularly like, "Don't imitate anyone," and "It's not language, it's far beyond that."

 

Keep this one for your infographics file :)


Via Karen Dietz
more...
No comment yet.
Rescooped by Alessio Carciofi from Just Story It! Biz Storytelling
Scoop.it!

Transactional Storytelling: Telling Stories in the Retail Space

Transactional Storytelling: Telling Stories in the Retail Space | Alessio Carciofi :  consulenza e [info] formazione sul turismo | Scoop.it

Transactional Storytelling is the construction of a story through the trade and repurposing of images and image sequences. The intention behind it is using the retail experience to elicit a consumer dialog that boosts empathy and provides meaningful moments.

 

Now here's a new development for you: environmental storytelling in retail spaces. It's not about Earth Day or messages about the environment. It's about well-crafted storied spaces. Think of stage sets combined with scripts, sounds, and aromas to create an enhanced customer experience. It's wrapping people in a story and delivering a message at the same time.

 

It's also about using story triggers effectively, although that is not directly talked about in this post.

 

Of course, this really isn't that new. Walt Disney and his Imagineers have been masters of building stories via physical structures/environments for decades (Disneyland, etc.). And the Vancouver company Envisioning and Storytelling has been creating these storied environments for real estate sales offices for quite a long time now too.  

 

Now retail is getting into the picture in a bigger way. Not sure how all this is going to work out -- is it really storytelling?? -- but it's interesting to watch. So stay tuned!  


Via Karen Dietz
more...
No comment yet.