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Karen Dietz, owner of Just Story It, shares her recent TEDx talk on how to listen for stories that will help you/your business/your nonprofit make a difference in the world.
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Many people have been asking me when my TEDx talk will be available and it's finally be posted for viewing.
During the presentation I not only talk a bit about my background and lessons I've learned about storytelling, but I also share a simply story listening process I learned years ago from storyteller Doug Lipman.
I use the process all the time in my work -- because it's so powerful, and because it is at the root of how work gets done, and how making a difference in the world really happens. Anyone can do this process and I encourage you to try it out.
I hope you enjoy this 15 minutes and begin to relate to stories in this way. Happy story listening!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Inspiration on how to J"ust Story it" from the professional founder.
Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.
The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.
According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch.
So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...
add your insight...
Webinar di Ninja Marketing sul marketing e comunicazione turistica non convenzionale, tenuto il 20 giugno 2011: un vero successo.
The video is in French, but the story can be understood by anyone.
great video ...by @Robin Good
Non sempre i sogni possono realizzarsi ma un modo per renderli simili alla realtà esiste sempre basta volerlo con tutto se stessi
Joli exemple de #Storytelling pour le compte #Google avec Laurent Aigon : http://bit.ly/1e2EN2n
Awesome! Thanks, Robin.
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!
There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;