Andrea Mulle: "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...
Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...
Jason Konopinski: "[Transmedia] transcends a single medium by taking the notion of breaking up a narrative arc into multiple discrete chunks or installments and spreading those disparate ideas or story chunks across multiple media platforms."
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