marketing non convenzionale turistico
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“snack news sul social media marketing & comunicazione non convenzionale per il turismo ”
Curated by Alessio Carciofi
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Created Feb 12, 2011
Created by Alessio C...
Updated May 16
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www.commscorner.com - May 16, 3:23 AM

Image Discovery Tools: The New Real-Time Photo Search Engines

Robin Good: As the gathering and discovery of news and stories leverages increasingly the adoption of technology tools that scan, search, find and monitor specific topics or geolocations in real-time, it seems only natural that a new breed of real-time photo/image search engines are beginning to appear.

 

From the article intro: "Thanks to services like Twitter and Instagram, and the global 'smartphone saturation' phenomenon, live reporting from big events has never been easier.

 

No longer do we have to rely on professionals delivering content and images from these events, we have our extended social networks doing this for us.


And, because so many of these updates get fired into the 'public' timeline, virtually any update from anywhere can be found and shared in a matter of seconds.

 

...

 

With the London Olympics on our doorstep, expect to see 'real-time photo curation' explode into popularity and we've got some tools to help you be at the forefront of this revolution."

 

Useful. Resorceful. 8/10

 

Full article: http://www.stumbleupon.com/su/1CJlJN/www.commscorner.com/2012/05/tick-tock-10-real-time-photo-search.html ;


Via Robin Good
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simplymeasured.com - May 13, 11:10 AM

JetBlue Averages 182% More Comments with Fill In the Blank on Facebook | Simply Measured

Fill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook.
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www.jeffbullas.com - May 10, 9:18 AM

64 Pinterest Marketing Tips and Tactics - Infographic | Jeffbullas's Blog

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.
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www.trendpool.com - May 10, 9:09 AM

Transactional Storytelling: Telling Stories in the Retail Space

Transactional Storytelling is the construction of a story through the trade and repurposing of images and image sequences. The intention behind it is using the retail experience to elicit a consumer dialog that boosts empathy and provides meaningful moments.

 

Now here's a new development for you: environmental storytelling in retail spaces. It's not about Earth Day or messages about the environment. It's about well-crafted storied spaces. Think of stage sets combined with scripts, sounds, and aromas to create an enhanced customer experience. It's wrapping people in a story and delivering a message at the same time.

 

It's also about using story triggers effectively, although that is not directly talked about in this post.

 

Of course, this really isn't that new. Walt Disney and his Imagineers have been masters of building stories via physical structures/environments for decades (Disneyland, etc.). And the Vancouver company Envisioning and Storytelling has been creating these storied environments for real estate sales offices for quite a long time now too.  

 

Now retail is getting into the picture in a bigger way. Not sure how all this is going to work out -- is it really storytelling?? -- but it's interesting to watch. So stay tuned!  


Via Karen Dietz
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www.edelmandigital.com - May 2, 1:47 PM

Pinterest Changes Improve Storytelling

In a recent video from NBC Nightly News Ben Silbermann, the founder of Pinte...
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www.youtube.com - May 2, 1:10 PM

Seth Godin - Purple Cow and Otaku

Seth Godin & Purple Cow : the new marketing

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www.thedrum.co.uk - April 30, 7:01 AM

"Marketing is dead" says Saatchi & Saatchi CEO

News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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www.tnooz.com - April 30, 6:58 AM

Majority of smartphone owners now accessing travel content via their devices | Tnooz

Wake-up-and-the-smell-the-coffee moment for the tourism industry with data showing for the first time that the majority of smartphone users are using their devices to check out travel content.
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www.ilsole24ore.com - March 29, 5:30 AM

Il turismo corre sul web: il 41% prenota online

Diminuiscono i consumi degli italiani, mentre cresce la spesa degli stranieri nel nostro Paese...
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www.ninjamarketing.it - March 21, 1:22 PM

Social, Local, Mobile: la nuova dimensione del Turista 2.0 [INTERVISTA]

I prossimi 13 e 14 aprile Ninja Academy apre le porte del suo covo milanese per il corso in “Social Media & Tourism Marketing“!
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Story telling: raccontare e far raccontare

"L’inconscio adora le immagini: al contrario della mente conscia che preferisce un linguaggio ripulito e poco ambiguo, questa parte vasta e nebulosa della nostra Psiche procede a tentoni e coglie con la coda dell’occhio (R.Laing). Se il conscio è specializzato nella focalizzazione e nell’analisi, l’inconscio è incline alla visione periferica e all’intuizione."


Via mafe
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www.socialmediaexaminer.com - March 6, 2:46 AM

7 New Facebook Changes Impacting Businesses

Facebook pages are changing.And that means your business strategy will need to change.In fact, Facebook has made many new changes that...

...

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mashable.com - February 26, 11:16 AM

The Evolution of Online Travel [INFOGRAPHIC]

From the very first electronic system to the hottest travel websites on the Internet, here's how we've changed the ways to get away.

...

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fourtourism.wordpress.com - May 15, 3:54 PM

Il progetto Four Tourism per lo sviluppo della destinazione Basilicata

Oggi, al BTWIC tenutosi a Potenza, Josep Ejarque ha condiviso il progetto sulla strategia di prodotto realizzato per l’APT Basilicata. Come si trasforma un territorio in destinazione turistica? L...
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blog.hubspot.com - May 13, 10:56 AM

The 10 Best Marketing Infographics of 2012 (So Far)

Take a look at the best marketing infographics that have been created so far in 2012.
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www.trentinowellnessblog.it - May 10, 9:14 AM

Countdown per Activity & Wellness Blog Trip nelle Valli di Fiemme e Fassa!

E’ iniziato ufficialmente il conto alla rovescia per il prossimo Blog Trip di Vita Nova Trentino Welleness #vitanova12, che si svolgerà dal 21 al 24 giugno nelle Valli di Fiemme e Fassa.
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www.jeffbullas.com - May 4, 10:46 AM

The Explosive Growth of Instagram - Infographic | Jeffbullas's Blog

Five years ago the web was highly text based and tied to desks and offices.
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aremorch.com - May 2, 1:37 PM

3 Killer Secrets That Will Amplify Your Hotels Facebook Timeline

Discover and learn 3 Killer Secrets That Will Amplify Your Hotels Facebook Timeline. Learn how to go from Dreaming to Booking to Sharing.
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www.blogher.com - May 2, 1:02 PM

The 2011 Social Media Matters Study

BlogHer just released the fourth annual Social Media study, providing a definitive view of how women are using blogs, social networks and technology in 2011

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www.slideshare.net - April 30, 7:00 AM

Different Ways to Build Relationships with Travel Bloggers, TBU 2012

Our presentation given to industry professionals on the way they can work with travel bloggers at the Travel Bloggers Unite Conference in Umbria, Italy on April...
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www.jeffbullas.com - April 13, 1:18 AM

The One Thing Most Social Media Marketers Forget [Plus Infographic] | Jeffbullas's Blog

Social media marketing is the shiny new toy and it has been unwrapped and it has us all enthralled and excited.
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www.quicksprout.com - March 27, 3:44 AM

The Marketer’s Guide to Blogging

As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place?
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mashable.com - March 19, 9:22 AM

How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

Is your brand making the most out of Pinterest? Here are useful tips for online retailers and content marketers.
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tomfishburne.com - March 11, 9:07 AM

Content Worth Sharing: What Marketers Can Learn From Cartoons | Tom Fishburne: Marketoonist

I gave a talk today at the MarketingProfs conference on Content Marketing. I think they will post an archive if you missed it. In the meantime, here are my notes.
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www.simplybusiness.co.uk - February 29, 3:46 PM

Step-by-Step Guide to your Social Media Success

Clarify your objectives and discover your route to social media success.
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