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Robin Good: As the gathering and discovery of news and stories leverages increasingly the adoption of technology tools that scan, search, find and monitor specific topics or geolocations in real-time, it seems only natural that a new breed of real-time photo/image search engines are beginning to appear.
From the article intro: "Thanks to services like Twitter and Instagram, and the global 'smartphone saturation' phenomenon, live reporting from big events has never been easier.
No longer do we have to rely on professionals delivering content and images from these events, we have our extended social networks doing this for us. And, because so many of these updates get fired into the 'public' timeline, virtually any update from anywhere can be found and shared in a matter of seconds.
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With the London Olympics on our doorstep, expect to see 'real-time photo curation' explode into popularity and we've got some tools to help you be at the forefront of this revolution."
Useful. Resorceful. 8/10
Full article: http://www.stumbleupon.com/su/1CJlJN/www.commscorner.com/2012/05/tick-tock-10-real-time-photo-search.html ; Via Robin Good
Fill In the Blank is a common content tactic that many big brands are utilizing to drive engagement (comments) with fans, on Facebook.
Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.
Transactional Storytelling is the construction of a story through the trade and repurposing of images and image sequences. The intention behind it is using the retail experience to elicit a consumer dialog that boosts empathy and provides meaningful moments.
Now here's a new development for you: environmental storytelling in retail spaces. It's not about Earth Day or messages about the environment. It's about well-crafted storied spaces. Think of stage sets combined with scripts, sounds, and aromas to create an enhanced customer experience. It's wrapping people in a story and delivering a message at the same time.
It's also about using story triggers effectively, although that is not directly talked about in this post.
Of course, this really isn't that new. Walt Disney and his Imagineers have been masters of building stories via physical structures/environments for decades (Disneyland, etc.). And the Vancouver company Envisioning and Storytelling has been creating these storied environments for real estate sales offices for quite a long time now too.
Now retail is getting into the picture in a bigger way. Not sure how all this is going to work out -- is it really storytelling?? -- but it's interesting to watch. So stay tuned! Via Karen Dietz
In a recent video from NBC Nightly News Ben Silbermann, the founder of Pinte...
Seth Godin & Purple Cow : the new marketing
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
Wake-up-and-the-smell-the-coffee moment for the tourism industry with data showing for the first time that the majority of smartphone users are using their devices to check out travel content.
Diminuiscono i consumi degli italiani, mentre cresce la spesa degli stranieri nel nostro Paese...
I prossimi 13 e 14 aprile Ninja Academy apre le porte del suo covo milanese per il corso in “Social Media & Tourism Marketing“!
"L’inconscio adora le immagini: al contrario della mente conscia che preferisce un linguaggio ripulito e poco ambiguo, questa parte vasta e nebulosa della nostra Psiche procede a tentoni e coglie con la coda dell’occhio (R.Laing). Se il conscio è specializzato nella focalizzazione e nell’analisi, l’inconscio è incline alla visione periferica e all’intuizione." Via mafe
Facebook pages are changing.And that means your business strategy will need to change.In fact, Facebook has made many new changes that... ...
From the very first electronic system to the hottest travel websites on the Internet, here's how we've changed the ways to get away. ...
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Oggi, al BTWIC tenutosi a Potenza, Josep Ejarque ha condiviso il progetto sulla strategia di prodotto realizzato per l’APT Basilicata. Come si trasforma un territorio in destinazione turistica? L...
Take a look at the best marketing infographics that have been created so far in 2012.
E’ iniziato ufficialmente il conto alla rovescia per il prossimo Blog Trip di Vita Nova Trentino Welleness #vitanova12, che si svolgerà dal 21 al 24 giugno nelle Valli di Fiemme e Fassa.
Five years ago the web was highly text based and tied to desks and offices.
Discover and learn 3 Killer Secrets That Will Amplify Your Hotels Facebook Timeline. Learn how to go from Dreaming to Booking to Sharing.
BlogHer just released the fourth annual Social Media study, providing a definitive view of how women are using blogs, social networks and technology in 2011
Our presentation given to industry professionals on the way they can work with travel bloggers at the Travel Bloggers Unite Conference in Umbria, Italy on April...
Social media marketing is the shiny new toy and it has been unwrapped and it has us all enthralled and excited.
As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place?
Is your brand making the most out of Pinterest? Here are useful tips for online retailers and content marketers.
I gave a talk today at the MarketingProfs conference on Content Marketing. I think they will post an archive if you missed it. In the meantime, here are my notes.
Clarify your objectives and discover your route to social media success.
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