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BMW Mini Cooper India lauch get coincidental boost.

BMW Mini Cooper India lauch get coincidental boost. | Marketing News & Views | Scoop.it
I guess nothing can support a new product launch plan like the way Hindi movie Players is going to support the hype creation for BMW India.
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Indian Rural Consumer Market Reaches $6 Billion

The Consumer Market, especially Fast Moving Consumer Goods (FMCG), sector in rural and semi-urban India is estimated to cross $20 billion by 2018 and $100 billion by 2025, according to an AC Nielsen survey.
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Abusive Fans of a Celebrity, earns bad name for their hero | Horse Sense of Sanjeev Singhai

Celebrity must manage thier fans to keep their reputation intact and to create a positive word of mouth. But it appears SRK Dans are bent upon tarnishing his hard earned image by abusing people who Critisise their star Shahrukh Khan.
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Britannia eyes better margins in 2011-12,lines up new products

Britannia eyes better margins in 2011-12,lines up new products | Marketing News & Views | Scoop.it
Britannia is aiming for higher profitability during the current fiscal as the market remains robust and cost pressures are likely to ease.
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RIM (Blackberry) and Sears among in list of 5 brands most likely to be gone by 2015

RIM (Blackberry) and Sears among in list of 5 brands most likely to be gone by 2015 | Marketing News & Views | Scoop.it
A survey identified a distinct pattern of worst practices, and none of these struggling companies was seen as being guilty of having only one in play.
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FMCG dominates India ad rankings

FMCG dominates India ad rankings | Marketing News & Views | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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Brands Trading on happiness

You can't buy happiness, but you can drink it. Or have it delivered to your doorstep. In a society where it seems to be a scarce commodity, marketing gurus have been quick to connect with customers by promising that most sought after emotion - happiness.
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Samsung Will Unveil 11.6 Inches Tablet in February

Samsung Will Unveil 11.6 Inches Tablet in February | Marketing News & Views | Scoop.it
Samsung will unveil 11.6 inches tablet in February - Samsung, Samsung Galaxy Tab 10.1, Mobile World Congress 2012, Samsung Galaxy, Samsung Exynos 5250, NFC, Near Field Communication, 3G networks, Wi-Fi, Bluetooth, 3G, GPS, Android 4.0, Android,...
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Nissan replaces car after consumer complaint due to manufacturing defect

Nissan replaces car after consumer complaint due to manufacturing defect | Marketing News & Views | Scoop.it
Nissan Motor Company replaced a 2012 model Nissan Patrol bought by an Emirati after he found a defect in the vehicle. Failing to convince the local dealers, the Emirati filed a complaint with the Dubai Department of Economic Development, which negotiated with the regional office and sorted out the matter.
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Survey: bad targeting is turning consumers off

Badly targeted communications have meant that consumers have stopped engaging with some brands, a survey from Experian has found.
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Study Shows B2B Marketers Increase Spending, Usage of Content Marketing

The most popular content marketing tactics include articles (79%), social media (excluding blogs) (74%), blogs (65%), and eNewsletters (63%).

 

Marketers, on average, spend over a quarter of their marketing budget on content marketing.

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Story of Indian advertising through most iconic campaigns

Let's experience the story of Indian advertising, through some of its best and the most iconic campaigns.
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TechCrunch | SolarKindle Cover Is Walking On Sunshine

TechCrunch | SolarKindle Cover Is Walking On Sunshine | Marketing News & Views | Scoop.it
I've done my fair share of Kindle cover research, and to tell you the truth I wish this new cover from SolarFocus was around when I did. It's the world's first solar cover for the Kindle, with a solar panel built right in.
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FMCG marketers find cost effective ad platform in Buchanan's Brand Power

FMCG marketers find cost effective ad platform in Buchanan's Brand Power | Marketing News & Views | Scoop.it
Glaxo SmithKline Consumer Healthcare, Johnson & Johnson, Cadbury and Pepsico, as well as Indian companies such as ITC, Paras Pharma and Cavin Kare have followed different strategies using the platform.
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LG Releases Gorgeous New Pics of the World's Largest OLED Screen

LG Releases Gorgeous New Pics of the World's Largest OLED Screen | Marketing News & Views | Scoop.it
LG rolled out two more dramatic pictures that show off its new 55-inch OLED HDTV, the world's largest. These screens can be impossibly thin.
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Is Social Media More Than Just a Megaphone for Unhappy Customers?

One of the hardest things to convince anyone, especially a community bank, is that while social media outlets gives a complainer a megaphone, it also presents tremendous opportunities to gain positive feedback which can often extinguish the situation.
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Madura opens multi-brand format Planet

Madura opens multi-brand format Planet | Marketing News & Views | Scoop.it
Planet Fashion, an apparel retail chain of Madura Fashion and Lifestyle, a wholly-owned subsidiary of Aditya Birla Nuvo, is betting big on opening large format stores across the country to...
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Paypal Enters the Daily Deal Market

Paypal Enters the Daily Deal Market | Marketing News & Views | Scoop.it
The deal market is an odd duck.It burst on to the scene with a great deal of fanfare.... But if you want real Contexual Mobile Advertising platform and Coupan System independent off mobile operator, contact on Twitter @SanjeevRC.
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New Study: Engaging Customers Online Creates Challenge for Advertisers

A newly commissioned and recently released study conducted by Forrester Consulting on behalf of Autodesk ADSK +0.36% reveals that engaging customers online is becoming increasingly challenging for advertisers as consumers today are quick to compare content on the web to the latest Hollywood blockbuster, console game or television show.
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Branded mobile apps may be most powerful advertising tools yet!

Branded mobile apps may be most powerful advertising tools yet! | Marketing News & Views | Scoop.it
Branded mobile apps may be most powerful advertising tools yet!
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Nissan replaces car after consumer complaint due to manufacturing defect

Nissan replaces car after consumer complaint due to manufacturing defect | Marketing News & Views | Scoop.it
Nissan Motor Company replaced a 2012 model Nissan Patrol bought by an Emirati after he found a defect in the vehicle. Failing to convince the local dealers, the Emirati filed a complaint with the Dubai Department of Economic Development, which negotiated with the regional office and sorted out the matter.
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Google Now Owns 44% of Global Internet Advertising Market

Google’s share of the Internet ad market has risen almost 10 percent in the last five years, from 34.9 percent in 2006 to 44.1 percent in 2010, making it the undisputed Goliath in online advertising.
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Airtel subscribers in India to receive free mobile access to Twitter

Airtel subscribers in India to receive free mobile access to Twitter | Marketing News & Views | Scoop.it

Cashing in on the growing popularity of the social networking website Twitter, Airtel has now introduced a plan wherein subscribers will be able to access the website for free from their mobile phones. This offer is active for a limited amount of time and will be available to more than 170 million users in India who subscribe to Airtel.

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McDonald's launches fast food deal with LivingSocial

McDonald's launches fast food deal with LivingSocial | Marketing News & Views | Scoop.it

McDonald’s has struck a partnership with daily deal site LivingSocial to launch what they’re calling the largest national fast food daily deal program to date and offering Big Macs for half the price.

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