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Scooped by SRC News by Sanjeev Singhai onto Marketing News & Views |
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From
sanjeev.co
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April 25, 9:34 AM
Moments of Truths of a Chief Marketing Officer: First and foremost is that’s a CMO (Chief Marketing Officer) feels exposed on Digital. Fear is that they feel they are not in control and it’s a free way for consumers. Delete the scoop?
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In my 26 years long sales career meeting people has been my way of life. But one doesn't remember most of the people he or she meets, only few are remembered once they are gone. Delete the scoop?
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From
sanjeev.co
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August 2, 2012 8:22 AM
Here is list of some of the print media innovation ideas that still remain unique for India and can bring value to advertisers and print media owners too. Delete the scoop?
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From
sanjeev.co
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July 24, 2012 6:32 AM
People like to deal with people and not with dead. And this is a very important point to be kept in mind while promoting business page on Facebook. Delete the scoop?
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From
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July 9, 2012 2:17 AM
I guess there lies a huge scope and potential for seamless consumer experience for the devices which are agnostic to mobile operators and platforms. Delete the scoop?
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Today the biggest fear of brand managers and marketers is about the negative word, which can freely float around the brands on Internet which is baseless. Delete the scoop?
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Biggest Fear of FMCG marketers: One revelation of my probing was the state of INSECURITY, the brand mangers are living in, when they think of digital strategy. No one want to put their products on Consumer Review websites.
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Millward Brown's Futures Group identifies emerging trends in expanding digital space and has highlighted the growing trends in the digital media sector with its predictions for the next 12 months. Delete the scoop?
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I've done my fair share of Kindle cover research, and to tell you the truth I wish this new cover from SolarFocus was around when I did. It's the world's first solar cover for the Kindle, with a solar panel built right in.
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Glaxo SmithKline Consumer Healthcare, Johnson & Johnson, Cadbury and Pepsico, as well as Indian companies such as ITC, Paras Pharma and Cavin Kare have followed different strategies using the platform. Delete the scoop?
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LG rolled out two more dramatic pictures that show off its new 55-inch OLED HDTV, the world's largest. These screens can be impossibly thin.
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One of the hardest things to convince anyone, especially a community bank, is that while social media outlets gives a complainer a megaphone, it also presents tremendous opportunities to gain positive feedback which can often extinguish the situation.
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Planet Fashion, an apparel retail chain of Madura Fashion and Lifestyle, a wholly-owned subsidiary of Aditya Birla Nuvo, is betting big on opening large format stores across the country to...
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He was a of the top 10 businessman of India. What made me to write this blog was not the person whom I saw, but what I noticed? He was too hungry. Delete the scoop?
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For me, my career was not more than putting my foot in the door and than to try very hard to justify my new position. It might sound crazy but I guess this is how I can best describe my climb in career ladder. Delete the scoop?
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From
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July 24, 2012 6:41 AM
I guess to be successful it’s about managing your own performance. Here are 20 things which make people successful. Delete the scoop?
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From
sanjeev.co
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July 24, 2012 6:28 AM
Marketers need to come up with innovative and disruptive ideas to create the consumer’s interest around the brand to draw attention and then engage them. Delete the scoop?
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From
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May 4, 2012 10:07 PM
Product not appealing enough, useful to customers, don't offer value for money, poor launch timing, lacks marketing efforts, poor quality, nil competition may lead to failure.
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So, where this takes to a Brand Managers, who has been so far obsesses with their brands and clueless on way forward in digital space? How the big Brand Idea will remain relevant on web? Delete the scoop?
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Google owns 51% of the mobile-ad market, largely because of its dominance in mobile-search advertising. Apple is far behind, at 6.4%.
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Nielsen Consumer Usage Report 2011 on media consumption US.
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I guess nothing can support a new product launch plan like the way Hindi movie Players is going to support the hype creation for BMW India. Delete the scoop?
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The Consumer Market, especially Fast Moving Consumer Goods (FMCG), sector in rural and semi-urban India is estimated to cross $20 billion by 2018 and $100 billion by 2025, according to an AC Nielsen survey.
Celebrity must manage thier fans to keep their reputation intact and to create a positive word of mouth. But it appears SRK Dans are bent upon tarnishing his hard earned image by abusing people who Critisise their star Shahrukh Khan.
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Britannia is aiming for higher profitability during the current fiscal as the market remains robust and cost pressures are likely to ease.
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