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Moments of Truths of a Chief Marketing Officer: First and foremost is that’s a CMO (Chief Marketing Officer) feels exposed on Digital. Fear is that they feel they are not in control and it’s a free way for consumers.
In my 26 years long sales career meeting people has been my way of life. But one doesn't remember most of the people he or she meets, only few are remembered once they are gone.
Here is list of some of the print media innovation ideas that still remain unique for India and can bring value to advertisers and print media owners too.
People like to deal with people and not with dead. And this is a very important point to be kept in mind while promoting business page on Facebook.
I guess there lies a huge scope and potential for seamless consumer experience for the devices which are agnostic to mobile operators and platforms.
Today the biggest fear of brand managers and marketers is about the negative word, which can freely float around the brands on Internet which is baseless.
Millward Brown's Futures Group identifies emerging trends in expanding digital space and has highlighted the growing trends in the digital media sector with its predictions for the next 12 months.
Glaxo SmithKline Consumer Healthcare, Johnson & Johnson, Cadbury and Pepsico, as well as Indian companies such as ITC, Paras Pharma and Cavin Kare have followed different strategies using the platform.
He was a of the top 10 businessman of India. What made me to write this blog was not the person whom I saw, but what I noticed? He was too hungry.
For me, my career was not more than putting my foot in the door and than to try very hard to justify my new position. It might sound crazy but I guess this is how I can best describe my climb in career ladder.
I guess to be successful it’s about managing your own performance. Here are 20 things which make people successful.
Marketers need to come up with innovative and disruptive ideas to create the consumer’s interest around the brand to draw attention and then engage them.
So, where this takes to a Brand Managers, who has been so far obsesses with their brands and clueless on way forward in digital space? How the big Brand Idea will remain relevant on web?
I guess nothing can support a new product launch plan like the way Hindi movie Players is going to support the hype creation for BMW India.