Moments of Truths of a Chief Marketing Officer: First and foremost is that’s a CMO (Chief Marketing Officer) feels exposed on Digital. Fear is that they feel they are not in control and it’s a free way for consumers.
Biggest Fear of FMCG marketers: One revelation of my probing was the state of INSECURITY, the brand mangers are living in, when they think of digital strategy. No one want to put their products on Consumer Review websites.
For me, my career was not more than putting my foot in the door and than to try very hard to justify my new position. It might sound crazy but I guess this is how I can best describe my climb in career ladder.