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Brand Manager's Obsession for Brands - is it relevant on Internet? | Sanjeev's Horse Sense

Brand Manager's Obsession for Brands - is it relevant on Internet? | Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
So, where this takes to a Brand Managers, who has been so far obsesses with their brands and clueless on way forward in digital space? How the big Brand Idea will remain relevant on web?
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Customer Service of Panasonic - Nightmare -sanjeev.co

Customer Service of Panasonic - Nightmare -sanjeev.co | Marketing News & Views | Scoop.it
Customer Service of Panasonic offers me nightmare experience. Last week I took wrong decision of changing my loyalties from Croma to eZone and now I am regretting.
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YouTube vs Facebook Popularity ,Brands,advertising articles latest

YouTube vs Facebook Popularity ,Brands,advertising articles latest | Marketing News & Views | Scoop.it
YouTube Popularity and Brands
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Thriving in Digital Era article-sanjeev.ccom

Thriving in Digital Era article-sanjeev.ccom | Marketing News & Views | Scoop.it
Views and experiences of a sales & marketing expert from India - An Entrepreneur and a Mentor .“BRAND POWER”, THRIVING IN DIGITAL ERA, brand power , Tv
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10 Questions, a CMO still faces in going Digital

Moments of Truths of a Chief Marketing Officer: First and foremost is that’s a CMO (Chief Marketing Officer) feels exposed on Digital. Fear is that they feel they are not in control and it’s a free way for consumers.
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Types of Clients » Sanjeev's Horse Sense

Types of Clients » Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
In my 26 years long sales career meeting people has been my way of life. But one doesn't remember most of the people he or she meets, only few are remembered once they are gone.
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Much more possible in print ads | Sanjeev's Horse Sense

Much more possible in print ads | Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
Here is list of some of the print media innovation ideas that still remain unique for India and can bring value to advertisers and print media owners too.
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Your Facebook Pages will never Succeed untill... | Sanjeev's Horse Sense

Your Facebook Pages will never Succeed untill... | Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
People like to deal with people and not with dead. And this is a very important point to be kept in mind while promoting business page on Facebook.
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Mobile Operator Agnostic Smartphone of Amazon? | Sanjeev's Horse Sense

Mobile Operator Agnostic Smartphone of Amazon? | Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
I guess there lies a huge scope and potential for seamless consumer experience for the devices which are agnostic to mobile operators and platforms.
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Brand Manager's Biggest Concern on Internet: Negative Word of Mouth | Sanjeev's Horse Sense

Brand Manager's Biggest Concern on Internet: Negative Word of Mouth | Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
Today the biggest fear of brand managers and marketers is about the negative word, which can freely float around the brands on Internet which is baseless.
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Digital and Mindsets of Indian FMCG Brand Managers

Digital and Mindsets of Indian FMCG Brand Managers | Marketing News & Views | Scoop.it
Biggest Fear of FMCG marketers: One revelation of my probing was the state of INSECURITY, the brand mangers are living in, when they think of digital strategy. No one want to put their products on Consumer Review websites.
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Millward Brown releases digital predictions for 2012 for India

Millward Brown releases digital predictions for 2012 for India | Marketing News & Views | Scoop.it

Millward Brown's Futures Group identifies emerging trends in expanding digital space and has highlighted the growing trends in the digital media sector with its predictions for the next 12 months.

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TechCrunch | SolarKindle Cover Is Walking On Sunshine

TechCrunch | SolarKindle Cover Is Walking On Sunshine | Marketing News & Views | Scoop.it
I've done my fair share of Kindle cover research, and to tell you the truth I wish this new cover from SolarFocus was around when I did. It's the world's first solar cover for the Kindle, with a solar panel built right in.
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FMCG marketers find cost effective ad platform in Buchanan's Brand Power

FMCG marketers find cost effective ad platform in Buchanan's Brand Power | Marketing News & Views | Scoop.it
Glaxo SmithKline Consumer Healthcare, Johnson & Johnson, Cadbury and Pepsico, as well as Indian companies such as ITC, Paras Pharma and Cavin Kare have followed different strategies using the platform.
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Female Shoppers Online Recommendation works as Testimonial -sanjeev.co

Female Shoppers Online Recommendation works as Testimonial -sanjeev.co | Marketing News & Views | Scoop.it
Survey indicate that female shoppers online recommendation works as testimonials for the launched products & help brand perform better in its life cycle
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Ac Tractors is it a good idead ? wordpress blog,tractor tyres,comfort

Ac Tractors is it a good idead ? wordpress blog,tractor tyres,comfort | Marketing News & Views | Scoop.it
Views and experiences of a sales & marketing expert from India - An Entrepreneur and a Mentor .AC Tractor - is it a good product idea? tractors sonalika
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Female Shoppers and Grocery Products on wordpress

Female Shoppers and Grocery Products on wordpress | Marketing News & Views | Scoop.it
Most Indian female shoppers are willing to try out newly launched grocery product, finds a recently conducted Online Survey by HomeTesterClub.com Female
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Quality of Life » Sanjeev's Horse Sense

Quality of Life » Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
He was a of the top 10 businessman of India. What made me to write this blog was not the person whom I saw, but what I noticed? He was too hungry.
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A foot in the door » Sanjeev's Horse Sense

A foot in the door » Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
For me, my career was not more than putting my foot in the door and than to try very hard to justify my new position. It might sound crazy but I guess this is how I can best describe my climb in career ladder.
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Manage yourself better and be successful | Sanjeev's Horse Sense

Manage yourself better and be successful | Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
I guess to be successful it’s about managing your own performance. Here are 20 things which make people successful.
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17 hours media innovation | Sanjeev's Horse Sense

17 hours media innovation | Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
Marketers need to come up with innovative and disruptive ideas to create the consumer’s interest around the brand to draw attention and then engage them.
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Reasons - why we fail to achieve what we want from launched product or services | Sanjeev's Horse Sense

Reasons - why we fail to achieve what we want from launched product or services | Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
Product not appealing enough, useful to customers, don't offer value for money, poor launch timing, lacks marketing efforts, poor quality, nil competition may lead to failure.
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Brand Manager's Obsession for Brands - is it relevant on Internet? | Sanjeev's Horse Sense

Brand Manager's Obsession for Brands - is it relevant on Internet? | Sanjeev's Horse Sense | Marketing News & Views | Scoop.it
So, where this takes to a Brand Managers, who has been so far obsesses with their brands and clueless on way forward in digital space? How the big Brand Idea will remain relevant on web?
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Mobile-Ad Spending Projected to Reach $2.61B in 2012 | Digital

Mobile-Ad Spending Projected to Reach $2.61B in 2012 | Digital | Marketing News & Views | Scoop.it
Google owns 51% of the mobile-ad market, largely because of its dominance in mobile-search advertising. Apple is far behind, at 6.4%.
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Nielsen: 2011 U.S. Media Universe

Nielsen: 2011 U.S. Media Universe | Marketing News & Views | Scoop.it
Nielsen Consumer Usage Report 2011 on media consumption US.
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BMW Mini Cooper India lauch get coincidental boost.

BMW Mini Cooper India lauch get coincidental boost. | Marketing News & Views | Scoop.it
I guess nothing can support a new product launch plan like the way Hindi movie Players is going to support the hype creation for BMW India.
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