Marketing News
49 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Trini Benito Caldés
Scoop.it!

Why Integrated Marketing Communications Is More Important Than Ever - Forbes

Why Integrated Marketing Communications Is More Important Than Ever - Forbes | Marketing News | Scoop.it
Why Integrated Marketing Communications Is More Important Than Ever
Forbes
I just may be the world's biggest integrated marketing communications proponent.
more...
No comment yet.
Scooped by Trini Benito Caldés
Scoop.it!

5 Ways Business Intelligence and Online Marketing Can Work Together - Small Business Trends

5 Ways Business Intelligence and Online Marketing Can Work Together - Small Business Trends | Marketing News | Scoop.it
Small Business Trends
5 Ways Business Intelligence and Online Marketing Can Work Together
Small Business Trends
When you really think about it, online marketing and business intelligence were born to work with each other.
more...
No comment yet.
Scooped by Trini Benito Caldés
Scoop.it!

¿Un logo que huela...bien?

¿Un logo que huela...bien? | Marketing News | Scoop.it
Con esto del Neuromarketing en ascenso, comienzan a verse cosas extrañas en marketing. ¿Marketing olfativo? - Olfactory Marketing Al parecer, el sentido del olfato es el único conectado directament...
Trini Benito Caldés's insight:

Curioso... me encanta el neuromarketing!

more...
No comment yet.
Scooped by Trini Benito Caldés
Scoop.it!

Deconstructing: Jay-Z, Kanye West, And The #NewRules of Hip-Hop Marketing - Stereogum

Deconstructing: Jay-Z, Kanye West, And The #NewRules of Hip-Hop Marketing - Stereogum | Marketing News | Scoop.it
Stereogum
Deconstructing: Jay-Z, Kanye West, And The #NewRules of Hip-Hop Marketing
Stereogum
Tomorrow, Jay-Z will release Magna Carta Holy Grail, which comes just three weeks after Kanye West's Yeezus.
Trini Benito Caldés's insight:

Son unos cracks del marketing!

more...
No comment yet.
Scooped by Trini Benito Caldés
Scoop.it!

Mashable Unveils their 2013 Marketing Awards: The Mashies - Newsday

Mashable Unveils their 2013 Marketing Awards: The Mashies - Newsday | Marketing News | Scoop.it
Mashable Unveils their 2013 Marketing Awards: The Mashies Newsday “This year has been a record year for digital marketing; corporate leaders in the industry as well as independent users alike demonstrated that digital marketing is the ultimate...
more...
No comment yet.
Rescooped by Trini Benito Caldés from Technology in Business Today
Scoop.it!

5 Tools for Making Awesome Marketing Infographics

5 Tools for Making Awesome Marketing Infographics | Marketing News | Scoop.it
Have you had infographics on your mind, but no budget to hire a graphic designer?

Via TechinBiz
Trini Benito Caldés's insight:

Useful!

more...
Jenifer Rettler's curator insight, June 28, 2013 1:23 PM

Useful advice if you need to create your own infographics for training and education. 

Michael Duturbure's curator insight, July 4, 2013 4:43 AM

Simple infographic tools

Scooped by Trini Benito Caldés
Scoop.it!

4 Reasons Why Google+ is a Killer B2B Social Media Platform « Crimson Marketing

4 Reasons Why Google+ is a Killer B2B Social Media Platform « Crimson Marketing | Marketing News | Scoop.it
My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest  in it. Why? Because they consider it a ghost town. They say Google+ is  irrelevant.
more...
No comment yet.
Scooped by Trini Benito Caldés
Scoop.it!

How to Build Your Search Marketing Agency for the Future - Search Engine Watch

How to Build Your Search Marketing Agency for the Future - Search Engine Watch | Marketing News | Scoop.it
How to Build Your Search Marketing Agency for the Future
Search Engine Watch
Digital marketing services are growing.
Trini Benito Caldés's insight:

Nice infographic!

more...
No comment yet.
Scooped by Trini Benito Caldés
Scoop.it!

Link Building Tactics for Traditional Publishers | Social Media Today

Link Building Tactics for Traditional Publishers | Social Media Today | Marketing News | Scoop.it
Traditional publishers, or publishers that publish for the sole sake of the audience, are still relevant.
more...
No comment yet.
Rescooped by Trini Benito Caldés from Public Relations & Social Media Insight
Scoop.it!

Viral Video Marketing 101: A Look Into "The Science of Sharing" - Business 2 Community

Viral Video Marketing 101: A Look Into "The Science of Sharing" - Business 2 Community | Marketing News | Scoop.it

Earlier this July, video technology company Unruly released the results of its 20-page study, “The Science of Sharing,” measuring the viral effects of 12 Super Bowl commercials. Using a complex algorithm from their sharing analysis tool, ShareRank, Unruly was able to identify the parts of each video that triggered the strongest viewer responses, and grade the advertisements on their overall shareability (see below). By doing this, Unruly was able to give an in-depth look at why some viral ads perform well online, while others don’t. ...


Via Jeff Domansky
more...
malek's curator insight, August 10, 2013 1:33 PM

What makes a 30 second commercial tick? a major dilemma for years. Here's a sophisticated algorithm to guage

* psychological response and

* social motivation

 Videos with the most shares typically trigger several strong emotional responses, coupled with multiple social motivations for sharing.

Jeff Domansky's curator insight, August 10, 2013 3:37 PM

This research into measuring why things go viral will be great cocktail party conversation for marketers.

Scooped by Trini Benito Caldés
Scoop.it!

Netmark.com Named Best Social Media Marketing Company by topseos.com for ... - PR Web (press release)

Netmark.com Named Best Social Media Marketing Company by topseos.com for ... - PR Web (press release) | Marketing News | Scoop.it
Netmark.com Named Best Social Media Marketing Company by topseos.com for ...
more...
No comment yet.
Rescooped by Trini Benito Caldés from Technology in Business Today
Scoop.it!

Ten barriers to innovation in digital marketing (and how to beat them)

Ten barriers to innovation in digital marketing (and how to beat them) | Marketing News | Scoop.it
Every business wants to be seen as innovative, as leading the market with new ideas and practices that help increase KPIs, but actually implementing a spirit of change can be a real challenge.

Via TechinBiz
more...
No comment yet.
Scooped by Trini Benito Caldés
Scoop.it!

10 Companies Hiring The Most In Marketing Right Now - Forbes

10 Companies Hiring The Most In Marketing Right Now - Forbes | Marketing News | Scoop.it
10 Companies Hiring The Most In Marketing Right Now
Forbes
Things are slowly improving on the jobs front—but plenty of recession-weary businesses remain hesitant to expand their payrolls today.
Trini Benito Caldés's insight:

Interesting so you know where to apply if you are a marketer  ;-)

more...
No comment yet.
Rescooped by Trini Benito Caldés from The MarTech Digest
Scoop.it!

Content Curation Scorecard for Content Marketing Success - CMI

Excerpt...

 

As Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.

 

To help you gauge the quality and consistency of your content curation efforts, I’ve created the simple worksheet below. Here, find out how you can use it to score your ability to discover, share, and improve your efforts to create “the best content marketing on the planet” on an ongoing basis.

 


Via marketingIO
more...
marketingIO's curator insight, July 1, 2013 7:52 AM

Well, this pretty much summarizes what you need to do with your content curation output! We'd like to think we have these areas covered with The Marketing Automation Alert.


Vis-a-viseo's curator insight, July 1, 2013 12:56 PM

Consistency and quality when it comes to video production and animation are key!  Bright, intricate animation and affordable video production are only just a few of the features that Vis-a-viseo brings to the table. 

Rescooped by Trini Benito Caldés from Digital Marketing
Scoop.it!

Four Marketing Lessons I Learned By Watching Mad Men - Business 2 Community

Four Marketing Lessons I Learned By Watching Mad Men - Business 2 Community | Marketing News | Scoop.it

Via Bill Cosgrove
Trini Benito Caldés's insight:

Love the show... nice comparisson ;-)

more...
No comment yet.
Scooped by Trini Benito Caldés
Scoop.it!

Why Businesses Should 'Act Human' on Facebook

Why Businesses Should 'Act Human' on Facebook | Marketing News | Scoop.it
No matter how much thought you put into your social media strategy, the real world can always interfere. Robert Reimann spent more than a week hashing out a plan to boost sales ...
Trini Benito Caldés's insight:

I totally agree.

more...
No comment yet.
Scooped by Trini Benito Caldés
Scoop.it!

What Is Facebook EdgeRank and Why Does It Matter? [INFOGRAPHIC]

Edgerank dictates what shows up in your News Feed and why. For users and brands, understanding it can mean controlling what you see on a daily basis. (GREAT #infographic on #Facebook #EdgeRank.
more...
No comment yet.