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Five Hard Truths about Content Marketing for 2014 - Huffington Post (blog)

Five Hard Truths about Content Marketing for 2014 - Huffington Post (blog) | Marketing Insights | Scoop.it
Five Hard Truths about Content Marketing for 2014
Huffington Post (blog)
According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report, 91 percent of marketers are using some form of content marketing.
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Applying Content Marketing to Your Brand - Marketing Wiz

Applying Content Marketing to Your Brand - Marketing Wiz | Marketing Insights | Scoop.it
The crucial difference between producing content and engaging in content marketing is that content marketing has clear strategic and measurable outcomes.
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Time to Shine: 8 Ways to Ensure Your Company Stands Apart

Time to Shine: 8 Ways to Ensure Your Company Stands Apart | Marketing Insights | Scoop.it
With so many companies competing for clients and customers, it's vital that you stand out from the rest in order to secure business. Here are eight ways to ensure that your company does just that.

Via Mike Allton
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Mike Allton's curator insight, November 7, 2013 11:04 AM

8 Ways to Ensure Your Company Stands Apart 

How does your business stand out and get noticed above all of the others in your industry? If you had an unlimited marketing budget, you could flood all available mediums with marketing messages, but few of us can afford that luxury, and in some cases, it still wouldn't be enough. 

Instead, guest blogger +Calvin Sellers  has some interesting ideas on how we can really make our business shine and stand out. 

1. Build Your Brand 
2. Invest In Your Name and Logo 
3. Implement New Programs 
4. Offer Great Products and Services 

Read the rest:  http://www.thesocialmediahat.com/blog/time-shine-8-ways-ensure-your-company-stands-apart-11072013   

My own favorite is #5, Provide a Distinct Voice - this is exactly what I help businesses to do through social media, ensuring that when they share posts and participate in discussions, they're doing so with their own, distinct voice and style, differentiating them from all of the other businesses in their industry. 

What's your favorite? What do you do to make your business shine? 

#Branding   #Marketing   #Business   

Pin it here:   http://www.pinterest.com/pin/12666442675837882/  

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Twitter, Wix and The Wiz - Marketing Wiz

Twitter, Wix and The Wiz - Marketing Wiz | Marketing Insights | Scoop.it
Last week saw internet darling Twitter finally hit the big world state by being publicly traded.
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Content Marketing Trends for 2014 - Business 2 Community

Content Marketing Trends for 2014 - Business 2 Community | Marketing Insights | Scoop.it
Content Marketing Trends for 2014
Business 2 Community
The latest report on the state of B2B content marketing and the predicted trends for 2014 has just been released by the Content Marketing Institute and Marketing Profs.
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The Secret of Google Analytics

The Secret of Google Analytics | Marketing Insights | Scoop.it
When it comes to software, especially analytics software, internet professionals tend to gravitate toward the more popular tools. That's great, those tools are popular for a reason, but you might be missing out on something.
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How To Maximize Blog Content Creation & Reach - Heidi Cohen

How To Maximize Blog Content Creation & Reach - Heidi Cohen | Marketing Insights | Scoop.it
Want to maximize your blog content creation & maximize reach? Then follow these 7 tips to get extra mileage from your blog posts. Examples included.
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Infographic: B2B content marketing trends for 2014 - Brand Republic News

Infographic: B2B content marketing trends for 2014 - Brand Republic News | Marketing Insights | Scoop.it
Over 90 per cent of B2B marketers use content marketing, according to new research, which found more than 70 per cent of those questioned are producing more content than they did last year.
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Facebook's New API

Facebook's New API | Marketing Insights | Scoop.it
Facebook and Twitter both know what users are saying based on public posts, keywords and mentions. And then they collect that data and use it as they see fit.
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Using Apps to Enhance the Brick and Mortar Experience - Marketing Wiz

Using Apps to Enhance the Brick and Mortar Experience - Marketing Wiz | Marketing Insights | Scoop.it
Marketingwiz is New York’s leading Web Development Company Provides, Website development company New York, Webdesign and development company, Webdesigning company New York, Mobile apps development software, Mobile phone apps development, Graphic design...
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Content Marketing Simplified: Win Big with Good Work

Content Marketing Simplified: Win Big with Good Work | Marketing Insights | Scoop.it
Editor’s Note: This blog post has been excerpted from an article that was originally published on the Clarity.fm blog.  Whether you’re running a startup or leading an established company, getting your brand noticed in today’s increasingly “noisy”...
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21 Unbelievable B2B Content Marketing Statistics

21 Unbelievable B2B Content Marketing Statistics | Marketing Insights | Scoop.it
B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. While last ye...
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How the New iOS 7 Will Affect Your Content Marketing -

How the New iOS 7 Will Affect Your Content Marketing - | Marketing Insights | Scoop.it
Content is going to be undergoing a change due to the new iOS 7. If you want your content to stay current with the trend, take note.
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Just How Big Were Black Friday and Cyber Monday ? - Marketing Wiz

Just How Big Were Black Friday and Cyber Monday ? - Marketing Wiz | Marketing Insights | Scoop.it
Marketing Wiz is an agency that leverages technologies to deliver and measure impact. What makes us unique is our ability to synchronize strategy, creative and technology to optimize our clients’ campaigns and communications.
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Demand Generation and Content Marketing: A Match Made in B2B Heaven - Business 2 Community

Demand Generation and Content Marketing: A Match Made in B2B Heaven - Business 2 Community | Marketing Insights | Scoop.it
Business 2 Community
Demand Generation and Content Marketing: A Match Made in B2B Heaven
Business 2 Community
Content marketing is indisputably hot.
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7 B2B Marketing Budget Considerations for 2014 - Business 2 Community

7 B2B Marketing Budget Considerations for 2014 - Business 2 Community | Marketing Insights | Scoop.it
7 B2B Marketing Budget Considerations for 2014
Business 2 Community
Content marketing continues to grow in popularity throughout B2B marketing, with 93% of companies using it in some form.
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iBeacon and the iOS7 - Marketing Wiz

iBeacon and the iOS7 - Marketing Wiz | Marketing Insights | Scoop.it
iBeacon is an enhanced location-tracking service that runs on any device that is using iOS7.
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Is the B2B Content Marketing Time Crunch a Real Barrier or an Excuse?

Is the B2B Content Marketing Time Crunch a Real Barrier or an Excuse? | Marketing Insights | Scoop.it
With nearly 70 percent of B2B content marketing professionals saying they struggle to find time for effective content marketing efforts, CMI's roundtable of experts weighed in on the validity of th...

Via Thomas Faltin
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Mastering Mobile SEO

Mastering Mobile SEO | Marketing Insights | Scoop.it
If you’re interested in showing up higher in search results than you need to focus on these “Big 3” areas, Social, Local, and Mobile. Carl De Lucia explains how.
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B2B Content Marketing Guidance: Strategy Before Deployment - CMSWire

B2B Content Marketing Guidance: Strategy Before Deployment - CMSWire | Marketing Insights | Scoop.it
MarketingProfs.com (subscription) B2B Content Marketing Guidance: Strategy Before Deployment CMSWire customer experience, B2B Content Marketing Strategy: Develop a Strategy Before Deployment A former employer of mine once told me in a meeting, “We...
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Three Reasons Why It's Time For B2Bs To Take Action On Content Marketing - Business 2 Community

Three Reasons Why It's Time For B2Bs To Take Action On Content Marketing - Business 2 Community | Marketing Insights | Scoop.it
Three Reasons Why It's Time For B2Bs To Take Action On Content Marketing Business 2 Community Three Reasons Why It's Time For B2Bs To Take Action On Content Marketing image B2B Content Even though content marketing has been around for years now,...
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2014 B2B Content Marketing Benchmarks, Budgets, and Trends

2014 B2B Content Marketing Benchmarks, Budgets, and Trends | Marketing Insights | Scoop.it

Business-to-business (B2B) marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research.

 

 


Via Kamal Bennani
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The Four Biggest Content Marketing Pain Points - B2B Marketing Insider

The Four Biggest Content Marketing Pain Points - B2B Marketing Insider | Marketing Insights | Scoop.it
What are the biggest content marketing pain points. The latest ebook from ComBlu covers the top four and strategies on how to address them.

Via Eva Sanagustin, bContext, massimo facchinetti
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Amazon's Next Move and What it Means for eCommerce - Marketing Wiz

Amazon's Next Move and What it Means for eCommerce - Marketing Wiz | Marketing Insights | Scoop.it
B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. While last ye...
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3 Content Marketing Challenges Every B2B MUST Overcome

3 Content Marketing Challenges Every B2B MUST Overcome | Marketing Insights | Scoop.it
Let’s face it – content marketing is hard. It may be true that more B2B...
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