Marketing Musing
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Marketing Musing
A great collection of marketing mutterings
Curated by gillkelley
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Back to Marketing Basics: Market Research in the Social Media Age | Business 2 Community

Back to Marketing Basics: Market Research in the Social Media Age | Business 2 Community | Marketing Musing | Scoop.it
Market research is often undervalued in companies and is often one of the first things eliminated when times are tough. But, that’s the wrong attitude. Market (RT @gabymenta: Cool read!
gillkelley's insight:

Market research is always valuable - online research offers even more insight

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10 Office Technologies on Their Way Out

10 Office Technologies on Their Way Out | Marketing Musing | Scoop.it

Here’s a question you may not hear at all in 2017: “Did you get my fax?”

 

LinkedIn surveyed more than 7,000 global professionals about which tools and trends will disappear from offices in the next five years and which will become even more common. Nearly three quarters of those surveyed said they expected fax machines to disappear, making it the second most likely office technology to go extinct behind tape recorders.

 

Other once common office tools like the Rolodex, desk phones and even desktop computers ranked high on the list of items likely to become obsolete in the workplace. Meanwhile, more than half of professionals surveyed (55%) believe that tablets will become increasingly common in the office, the most of any technology on the list. Laptops also ranked high, with 34% of those surveyed predicting it would become more common.

 

The survey is just the latest example that workplaces are gradually abandoning analog technologies for digital. Those in the workforce will need to adapt to these changes or else risk having technological skills that are obsolete as well.

 

While it’s unlikely many workers will mourn the loss of the fax machine, some may be more nostalgic for other vanishing fixtures of office life like the Rolodex or business cards (which ranked 12th on the list.)

 

Here are the top 10 office tools and trends that professionals think will vanish in the next five years:

1. Tape recorders (79 percent) 2. Fax machines (71 percent) 3. The Rolodex (58 percent) 4. Standard working hours (57 percent) 5. Desk phones (35 percent) 6. Desktop computers (34 percent) 7. Formal business attire like suits, ties, pantyhose, etc. (27 percent) 8. The corner office for managers/executives (21 percent) 9. Cubicles (19 percent) 10. USB thumb drives (17 percent)
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Skype to launch free wi-fi across UK - Telegraph

Skype to launch free wi-fi across UK - Telegraph | Marketing Musing | Scoop.it
Skype is launching free wi-fi in cafés, restaurants and shops across the UK.
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Five ways to avoid social media fragmention

Five ways to avoid social media fragmention | Marketing Musing | Scoop.it
The most common problem I’ve come across in social media is what I’ll call ‘fragmentation’. It’s the attempt by marketers to use as many platforms as possible in an effort to reach a potential audience.
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Marketing Musing | Scoop.it

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss, Marketing College
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kendall irvine's comment, September 25, 2013 8:20 PM
I really enjoyed this article due to the simplicity of the inforgraphic showcasing the information in a colourful and engaging way. As there are several types of social media such as facebook, twitter and tumblr (blogs) having media stratergy for each one is important. All of them have different communiction features and different target audiences. Kamal has chosen well and agreeing with emma that this really links well with the week 7 lecture topic.
Christine IMC's curator insight, September 26, 2013 10:15 PM

This is a good article as it uses infographics which makes it easier to understand and take in the idea of developing and implementing a media strategy and in this case for social media. The first 4 steps are the basics to developing a strategy and then it expands on it with not great detail but just the quick basic information one needs to know. Although one thing it doesn't mention though is analyzing a market or finding a target market which I beleive helps within the process of developing a strategy, knowing what potential customers to target or what market or segment.

Selina EverHungry Nihalani's curator insight, October 6, 2013 6:23 PM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.

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Young men prefer mobile to TV: News from Warc.com

Young men prefer mobile to TV: News from Warc.com | Marketing Musing | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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The Periodic Table Of SEO Ranking Factors

The Periodic Table Of SEO Ranking Factors | Marketing Musing | Scoop.it
The Periodic Table Of SEO Ranking Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it.
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Marketing In The Age Of Now

Marketing In The Age Of Now | Marketing Musing | Scoop.it

Ask 10 CMOs a marketing question, and you'll get 20 opinions. Business plans are built by (or influenced by) teams who can't agree on what marketing is and does. So how are we going to survive in the Age of Now? Hint: Social media is not the answer.

 

Marketing teams are facing multiple challenges to grow their brands in what we call the “Age Of Now.” What used to be a straight line to the consumer is a zigzag path. The “art of the deal” has been replaced by the “art of adding value.” And thanks to social channels, we better be quick, accurate, and now because consumers demand it.


Indeed, brands have been sucked into the vortex of social media and are struggling to understand it. Big Data is all the rage--almost exclusively in the context of social media channels and how they are paths to engagement and loyalty. As a result, marketing teams are both confused and out of alignment with real business drivers.

 

Continue Reading... 

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Inside the B2B Buyer's Mind | Alinean

Inside the B2B Buyer's Mind | Alinean | Marketing Musing | Scoop.it
Your Brain works as a team logically & emotionally...
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Infographic: Helping Digital Marketing Serve "The Right Impression"

Infographic: Helping Digital Marketing Serve "The Right Impression" | Marketing Musing | Scoop.it

Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.

 

Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.

 

Here is a fun infographic asking the digital media world "Are you serving the right impression?"

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TechWombat's comment, September 14, 2012 12:34 PM
This is a very handy breakdown!
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Mobile Apps With a Social Conscience

Mobile Apps With a Social Conscience | Marketing Musing | Scoop.it

A look at apps that allow you to be green, socially responsible and civic-minded.

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For Brand Engagement, Visuals Rule [INFOGRAPHIC]

For Brand Engagement, Visuals Rule [INFOGRAPHIC] | Marketing Musing | Scoop.it
Companies are quickly learning that visual media is one of the most effective ways to share their stories. Here's why.
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The rise of the robo shopper: how smartphones changed the consumer experience| Official CIM magazine - The Marketer

The rise of the robo shopper: how smartphones changed the consumer experience| Official CIM magazine - The Marketer | Marketing Musing | Scoop.it

M-commerce - the way forward? Or will we just use mobile for research for a more informed purchase dec ision?

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The Rise of Earned Media - Business 2 Community

The Rise of Earned Media - Business 2 Community | Marketing Musing | Scoop.it
The Rise of Earned Media Business 2 Community This month, we at BlogFrog are taking a close look at some of the emerging trends that will affect marketers in 2013 as they strategize ways to make their digital marketing more effective.
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Interbrand - Best Global Brands 2012 - 2012 Report

Interbrand - Best Global Brands 2012 - 2012 Report | Marketing Musing | Scoop.it

Interbrand Best Global Brands Report home page..  Some great examples here - Top 100 brands for 2012!!

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M&S offers the best mobile and online customer experience: study

M&S offers the best mobile and online customer experience: study | Marketing Musing | Scoop.it
Marks & Spencer offers the best multichannel customer experience across three digital channels, according to a report published by eDigitalResearch.
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Mobile: The Driver of the Future - Brands & Retailers Will Have to Change

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | Marketing Musing | Scoop.it

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.

 

What implications does this have for advertisers and retailers - interesting insights and food for thought.........

 

Mobile today and in the future - here are some highlights:

 

Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?

 

“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”


Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. 

 

Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.

 

The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”


Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"

 

Read full article here: [ http://bit.ly/QHctVZ]

 

 


Via janlgordon
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Just how big is the mobile ad market going to be?

Just how big is the mobile ad market going to be? | Marketing Musing | Scoop.it
Mobile is everywhere, and while it might not be everything, one need look no further than Facebook to recognize that for many companies, figuring mobile out is crucial.
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Why Social Media Makes Customer Service Better

Why Social Media Makes Customer Service Better | Marketing Musing | Scoop.it
The social landscape is evolving, but your ability to serve customers in all channels is critical to your business success.
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The Four Types of Influencers in Social Media

The Four Types of Influencers in Social Media | Marketing Musing | Scoop.it

The Four Types of Influencers in Social Media


Via CIM Academy
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Facebook's retail sales challenge – and the data solution | Features | Research

Facebook's retail sales challenge – and the data solution | Features | Research | Marketing Musing | Scoop.it
Why Facebook is banking on data to convince retailers that it is a credible place for them to put their advertising.
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New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC]

New Study From LinkedIn Shows How User Mindset Affects Social Media Marketing [INFOGRAPHIC] | Marketing Musing | Scoop.it
Learn the difference between how users see personal and professional social networks in this LinkedIn study.

 

As a social media user, do you find yourself in a different frame of mind when you log in to a personal social network like Pinterest compared to a more professional social network like LinkedIn? Whether you realize it or not, you probably are, according to LinkedIn and TNS's new study of 6,000+ social media users across 12 countries, aimed at uncovering how marketers can tap into users' different mindsets on personal and professional social networks. Get ready. Things are about to get a little psychological on the blog.

 

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Marketing Trends | Infographic Images

Marketing Trends | Infographic Images | Marketing Musing | Scoop.it
Marketing Trends. How are mobile phones changing the face of marketing? This infographic takes a look at the way consumers use mobile phones to shop and learn about new products. This entry was posted in Technology ...

Via Marketing College
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Real Business - Death of the Del Boy salesman: what it takes to sell today

Real Business - Death of the Del Boy salesman: what it takes to sell today | Marketing Musing | Scoop.it
Salespeople who rely on relationships are no longer successful. To sell today, the professional salesperson needs to take a different approach: assertive, bold and challenging.
Via CIM Academy
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20 incredible app UI designs for the iPhone

20 incredible app UI designs for the iPhone | Marketing Musing | Scoop.it

How do you stand out amongst the millions of iPhone apps competing for attention? With a fabulous design, that's how! Holger Sindbaek of app community Meerli selects some of his favourites.


Five years have passed since Steve Jobs stood on a stage in Mountain View and said, "One last thing...", and those five years have been fast and furious. Over half a million apps have now been uploaded to Apple's App Store, not to mention the huge numbers of Android and Windows Phone apps that have been made available - but design-wise few of them can truly be considered beautiful.

 

The last year, however, has seen some mobile applications pop up with amazing-looking user interfaces that offer fantastic user experience. To encourage this trend, some friends and I have created a community, Meerli, to enable exceptional mobile designers to connect and share their work.

 

Here are 20 designs we've found that we think can inspire you and bring mobile design into a new era.

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Leo Chan's curator insight, May 30, 2014 4:54 AM

Good post for design reference.

The success and failure of any mobile application really based on the User Interface (UI) design.

This article shows quite a few nice designs for us to reference to.