Here’s a question you may not hear at all in 2017: “Did you get my fax?”
LinkedIn surveyed more than 7,000 global professionals about which tools and trends will disappear from offices in the next five years and which will become even more common. Nearly three quarters of those surveyed said they expected fax machines to disappear, making it the second most likely office technology to go extinct behind tape recorders.
Other once common office tools like the Rolodex, desk phones and even desktop computers ranked high on the list of items likely to become obsolete in the workplace. Meanwhile, more than half of professionals surveyed (55%) believe that tablets will become increasingly common in the office, the most of any technology on the list. Laptops also ranked high, with 34% of those surveyed predicting it would become more common.
The survey is just the latest example that workplaces are gradually abandoning analog technologies for digital. Those in the workforce will need to adapt to these changes or else risk having technological skills that are obsolete as well.
While it’s unlikely many workers will mourn the loss of the fax machine, some may be more nostalgic for other vanishing fixtures of office life like the Rolodex or business cards (which ranked 12th on the list.)
Here are the top 10 office tools and trends that professionals think will vanish in the next five years:
1. Tape recorders (79 percent) 2. Fax machines (71 percent) 3. The Rolodex (58 percent) 4. Standard working hours (57 percent) 5. Desk phones (35 percent) 6. Desktop computers (34 percent) 7. Formal business attire like suits, ties, pantyhose, etc. (27 percent) 8. The corner office for managers/executives (21 percent) 9. Cubicles (19 percent) 10. USB thumb drives (17 percent)
The most common problem I’ve come across in social media is what I’ll call ‘fragmentation’. It’s the attempt by marketers to use as many platforms as possible in an effort to reach a potential audience.
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.
Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:
Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.
Ask 10 CMOs a marketing question, and you'll get 20 opinions. Business plans are built by (or influenced by) teams who can't agree on what marketing is and does. So how are we going to survive in the Age of Now? Hint: Social media is not the answer.
Marketing teams are facing multiple challenges to grow their brands in what we call the “Age Of Now.” What used to be a straight line to the consumer is a zigzag path. The “art of the deal” has been replaced by the “art of adding value.” And thanks to social channels, we better be quick, accurate, and now because consumers demand it.
Indeed, brands have been sucked into the vortex of social media and are struggling to understand it. Big Data is all the rage--almost exclusively in the context of social media channels and how they are paths to engagement and loyalty. As a result, marketing teams are both confused and out of alignment with real business drivers.
Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.
Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression.
Here is a fun infographic asking the digital media world "Are you serving the right impression?"
The Rise of Earned Media Business 2 Community This month, we at BlogFrog are taking a close look at some of the emerging trends that will affect marketers in 2013 as they strategize ways to make their digital marketing more effective.
This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.
What implications does this have for advertisers and retailers - interesting insights and food for thought.........
Mobile today and in the future - here are some highlights:
Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?
“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”
Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos.
Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.
The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”
Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"
Learn the difference between how users see personal and professional social networks in this LinkedIn study.
As a social media user, do you find yourself in a different frame of mind when you log in to a personal social network like Pinterest compared to a more professional social network like LinkedIn? Whether you realize it or not, you probably are, according to LinkedIn and TNS's new study of 6,000+ social media users across 12 countries, aimed at uncovering how marketers can tap into users' different mindsets on personal and professional social networks. Get ready. Things are about to get a little psychological on the blog.
Marketing Trends. How are mobile phones changing the face of marketing? This infographic takes a look at the way consumers use mobile phones to shop and learn about new products. This entry was posted in Technology ...
How do you stand out amongst the millions of iPhone apps competing for attention? With a fabulous design, that's how! Holger Sindbaek of app community Meerli selects some of his favourites.
Five years have passed since Steve Jobs stood on a stage in Mountain View and said, "One last thing...", and those five years have been fast and furious. Over half a million apps have now been uploaded to Apple's App Store, not to mention the huge numbers of Android and Windows Phone apps that have been made available - but design-wise few of them can truly be considered beautiful.
The last year, however, has seen some mobile applications pop up with amazing-looking user interfaces that offer fantastic user experience. To encourage this trend, some friends and I have created a community, Meerli, to enable exceptional mobile designers to connect and share their work.
Here are 20 designs we've found that we think can inspire you and bring mobile design into a new era.