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Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse

Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse | Marketing Mojo | Scoop.it

It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder.


Via Pedro Da Silva
Rosie Price's insight:

SEO is always evolving! 

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10 Tips on Writing Advertising Content from David Ogilvy

10 Tips on Writing Advertising Content from David Ogilvy | Marketing Mojo | Scoop.it
David Ogilvy was the original "Mad Man." What are some of his secrets for creating compelling, well-written content?
Rosie Price's insight:

Great share.  What is your secret for creating compelling content?

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5 of the top B2B Growth Hacks of all time « Adam Breckler

5 of the top B2B Growth Hacks of all time « Adam Breckler | Marketing Mojo | Scoop.it
RT @GrowthMob: 5 of the top B2B Growth Hacks of all time - http://t.co/bJQRadfdbU #GrowthHacking #Startup #Marketing #B2B #Saas #Product #A…
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Why Brand Marketing is Changing

Why Brand Marketing is Changing | Marketing Mojo | Scoop.it
Brand marketing is changing fast. Traditional interruptive marketing is on its way out, and content marketing is taking its place.
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The Most Interesting Man in the World Teaches Marketing - KreatePop Marketing

The Most Interesting Man in the World Teaches Marketing - KreatePop Marketing | Marketing Mojo | Scoop.it
What can the Dos Equis brand of beer character “The Most Interesting Man in the World” teach us about marketing? Stories sell.
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The 'New SEO' is Plain Old Marketing - Search Engine Watch (#SEW)

The 'New SEO' is Plain Old Marketing - Search Engine Watch (#SEW) | Marketing Mojo | Scoop.it
Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical aspects like speed, structure and optimized hierarchy still matter; the definition of SEO isn't ...
Rosie Price's insight:

What matters for good SEO is changing, but it's good news for small business.  Keep good on page SEO and write for your audience, maybe a little co-citation. 

 

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The Ultimate Guide To Local Schema

The Ultimate Guide To Local Schema | Marketing Mojo | Scoop.it

A step-by-step guide to implementing local schema on your website(s)


Via Pedro Da Silva
Rosie Price's insight:

Adding local schema info can be daunting but this is a great step by step guide.

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Weekly Marketing Skinny • January 18, 2014

Weekly Marketing Skinny • January 18, 2014 | Marketing Mojo | Scoop.it
Your marketing news skinny for this week: Google in (more) legal trouble?, the new Jelly, Facebook 'Trending', new YouTube comments, and more.
Rosie Price's insight:

Anna is always on top of marketing news.  Has anyone tried Jelly?

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This is Why Your B2B Email Marketing Campaign Doesn’t Produce Leads - Business 2 Community

This is Why Your B2B Email Marketing Campaign Doesn’t Produce Leads - Business 2 Community | Marketing Mojo | Scoop.it
This is Why Your B2B Email Marketing Campaign Doesn’t Produce Leads http://t.co/7yhhg3Ox59
Rosie Price's insight:

Get the basics right and you are well on your way on having a succesful email campaign

 

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10 Digital Marketing Predictions for 2014

10 Digital Marketing Predictions for 2014 | Marketing Mojo | Scoop.it
About the author Related Posts :Great Content is Not Enough - Focus on Distribution11 Steps to QUICKLY Capture Qualified B2B Leads Online86 Percent of Survey Responses Say Social Media is Important to their BusinessAdding Digital Media to your...
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Content Marketing Reaching Critical Mass | Social Media Today

Content Marketing Reaching Critical Mass | Social Media Today | Marketing Mojo | Scoop.it

What exactly is content marketing and what is a content marketing strategy?...What exactly is content marketing and what is a content marketing strategy? Also – how does it map against this thing called native advertising (or is native advertising just an ad person’s attempt to try and appropriate a trend which is currently playing more to the strengths of PR and journalistic, rather than advertising, types?) Actually, I think we can answer that last question easily. Native advertising is just an ad person’s attempt to appropriate a trend which naturally plays more to the strengths of PR and journalism, rather than advertising. End of story (and hopefully end of talk of native advertising).

 

Content: what content?Of late, I have become a skeptic of the term content, especially this thing called ‘engaging content’. It wasn’t always so. In some of the first presentations I gave on social media some six or seven years ago I can remember my mantra was “get it a link, get it out there and get it working for you” – albeit the intent here was to try and get organisations to understand that content shouldn’t be highly produced and live on websites – it should be very low cost, produced in volume, launched from content hubs and live ‘out there’ in social (Google) space. Conversation, Content and Community were what I preached as being the Holy Trinity of social media. I was also, rather more esoterically, seeing content liberated from distribution channels as being a medium in itself. I called this floating, mobile, or wriggly content (see this post I wrote back in 2007 which I actually think is still quite relevant, not just for its assessment of the behaviour of liberated content, but also the developing importance of community and the need – still unfulfilled – for an integration platform)...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 8, 2013 1:23 AM

Richard Stacy takes a hard look at content marketing and how it's evolving.