The rise and rise of Facebook is producing a scramble by marketers in companies and non profits to leverage its huge global database, passionate communities and traffic generated by its 750 million users.
Curious as to the future of video marketing? CEO and cofounder of Vidyard, Michael Litt, goes beyond trends in this SlideShare to discuss how your company will (RT @michaellitt: Yeehaw!
Rosie Price's insight:
Video is the future for marketing. Making episodes rather than stand alone videos will be key. I can see a YouTube video campaign where the prospect is led, video, by video, through the buying process. Who does this well right now?
Marketing in 5: Marty Weintraub on the Future of Online Advertising Business 2 Community Marketing in 5: Marty Weintraub on the Future of Online Advertising image MartyWeintraub Marty Weintraub is the Founder & Evangelist of aimClear® an...
Marty's fortune telling is this: users will be highly segmented and retargeted to. How does this affect the everyday marketer, especially one without expensive analytics software? Know your customer personas and create campaigns (all the way down to specific landing pages) tailored to the persona. Take small steps with audience retargeting through Facebook. Retargeting options are coming to Facebook that won't force you to go through FBX (Facebook Ad Exchange).
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