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Marketing Mobile
Les news sur le marketing mobile
Curated by Renaud MENERAT
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Apple Patents Home Automation Technology That Adjusts Settings Based On Device Location | TechCrunch

Apple Patents Home Automation Technology That Adjusts Settings Based On Device Location | TechCrunch | Marketing Mobile | Scoop.it
Apple has just been granted a new patent (via AppleInsider) which describes a very comprehensive system for controlling connected home devices. The elaborate..
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Gartner's 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines

Gartner's 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines | Marketing Mobile | Scoop.it
The evolving relationship between humans and machines is the key theme of Gartner, Inc.'s
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CME13 Gerd Leonhard: Future of Content and Marketing

FuturistGerd.com The Future of Content and Marketing: the next 5 years
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Why Mobile ROI Is So Hard?

Why Mobile ROI Is So Hard? | Marketing Mobile | Scoop.it

Those of us who are in the digital advertising industry are well aware of the gap between mobile usage and mobile ad spend...


Via Philippe Dumont
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Philippe Dumont's curator insight, October 31, 2013 9:59 AM

An excellent across-the-board analysis on Mobile ROI from Ameet Ranadive @Twitter

MMA France's curator insight, November 13, 2013 4:01 AM

Un excellent résumé de la "bataille du ROI" sur Mobile...

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Google Play now drives 25% more downloads than iOS app store, has 50% the revenue

Google Play now drives 25% more downloads than iOS app store, has 50% the revenue | Marketing Mobile | Scoop.it
Google Play is continuing its inexorable overtaking of the app store, with downloads now 25 percent higher, and app revenue that is slowly overtaking Apple's app sales.

The reason is exactly the...
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Apple domine l’ère post-pc en entreprise : 72% des terminaux mobiles activés

Apple domine l’ère post-pc en entreprise : 72% des terminaux mobiles activés | Marketing Mobile | Scoop.it
Dans la guerre des parts de marché entre Andoid et iOS on oublie souvent le marché des entreprises. Un marché où Apple jouit d’une position dominante
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MIT Wristband Could Make AC Obsolete | Wired Design | Wired.com

MIT Wristband Could Make AC Obsolete | Wired Design | Wired.com | Marketing Mobile | Scoop.it
A team of students at MIT is working on a prototype wearable that asks one important question: Why heat or cool a building when you could heat or cool a person?
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MMA Forum, c’est une journée entière dédiée au marketing mobile le 5 Décembre 2013

MMA Forum, c’est une journée entière dédiée au marketing mobile le 5 Décembre 2013 | Marketing Mobile | Scoop.it
Le MMA Forum, c’est une journée entière dédiée au marketing mobile autour de 6 grands thèmes : Publicité mobile & média, Branding, Data, M-Commerce, ROI, IOT (Internet of Things).
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Mobile Shoppers Start Their Shopping Routines at Home

Mobile Shoppers Start Their Shopping Routines at Home | Marketing Mobile | Scoop.it
50% of consumers say mobile shopping makes them browse the Web more often, according to new Yahoo-Dialogue study What can 10,000 shoppers tell you about the current state of mobile?
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Show me the money: Advertising and the internet of things

Show me the money: Advertising and the internet of things | Marketing Mobile | Scoop.it
A world where computing is embedded in everyday devices will cause a huge shift in how we advertise to people. Commercials and banner ads don’t make sense with wearables and the internet of things. So what does?
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Le geofencing est accepté par la majorité des mobinautes

Le geofencing est accepté par la majorité des mobinautes | Marketing Mobile | Scoop.it

Via jerome leger
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Voyages-sncf.com : "L’idée n’est pas de pousser le mobile contre le web mais de créer une convergence"

Voyages-sncf.com : "L’idée n’est pas de pousser le mobile contre le web mais de créer une convergence" | Marketing Mobile | Scoop.it
Selon la Fevad (Fédération du e-commerce de la vente à distance), les ventes via les mobiles augmentent de 120% par an. Fin 2013, le chiffre d’affaires de l’internet mobile représentera environ 6 fois celui de 2011.

Via clement thirode
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clement thirode's curator insight, October 24, 2013 8:23 AM

Partage de la vision de vsc france sur leur stratégie mobile

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iOS 7 Now on 73% of Devices, But Adoption Rates 'Much Slower' Than iOS 6

iOS 7 Now on 73% of Devices, But Adoption Rates 'Much Slower' Than iOS 6 | Marketing Mobile | Scoop.it
Apple's iOS 7 adoption rates may have been slower than previously thought, according to a new report from mobile advertising firm Millennial...
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TapTap: a wristband that makes Morse code the language of love

TapTap: a wristband that makes Morse code the language of love | Marketing Mobile | Scoop.it
With the TapTap wristband, "I love you" could one day look -- and feel -- more like .. / .-.. --- ...- . / -.-- --- ..-. The wristband, which comes in pairs, translates users' taps into vibration...
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AppStore and Google Play Comparison (Apps & Oranges)

AppStore and Google Play Comparison (Apps & Oranges) | Marketing Mobile | Scoop.it
Comprehensive app store comparison
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Posterscope and xAd Launch ‘Converged’ Billboard + Mobile Retargeting Capability


Via jerome leger
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MediaPost Publications 2013: The Year Of Mobile? A Retail Campaign's 1000% Increase In Conversions Says Yes 10/31/2013

MediaPost Publications 2013: The Year Of Mobile? A Retail Campaign's 1000% Increase In Conversions Says Yes 10/31/2013 | Marketing Mobile | Scoop.it
2013: The Year Of Mobile? A Retail Campaign's 1000% Increase In Conversions Says Yes - 10/31/2013
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Tim Green: Why Google Ara is like the Sugababes

Tim Green: Why Google Ara is like the Sugababes | Marketing Mobile | Scoop.it
You can take Ara phones apart and put them together again – like Keisha, Mutya and Siobhan did with their band.
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Cette conductrice est la première détentrice d’une contravention Google Glass

Quand on conduit, on ne texte pas, on ne téléphone pas et on n'utilise pas les lunettes de Google. Cette jeune femme vient de l'apprendre à ses dépens pui
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$FB earnings show that desktop ads -- and Google -- may soon become irrelevant

$FB earnings show that desktop ads -- and Google -- may soon become irrelevant | Marketing Mobile | Scoop.it
If gaining ground in mobile equates to preparing for a long and robust financial future, Facebook's investors have nothing to worry about.
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LinkedIn's mobile madness finally pays off -- to the tune of nearly $400M

LinkedIn's mobile madness finally pays off -- to the tune of nearly $400M | Marketing Mobile | Scoop.it
The company has been focusing a lot on mobile over the past year or two -- and now we get to see whether that focus has paid off.
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How Google Builds Its Maps—and What It Means for the Future of Everything

How Google Builds Its Maps—and What It Means for the Future of Everything | Marketing Mobile | Scoop.it
An exclusive look inside Ground Truth, the secretive program to build the world's best accurate maps.
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Consolidate this: Quantified self edition

Consolidate this: Quantified self edition | Marketing Mobile | Scoop.it
There are too many choices available for consumers when it comes to devices and apps that track your steps or daily activities. What needs to happen is consolidation across the industry and a focus on storytelling, not just activity.
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3 millions de Français regardent la télé via une tablette !

3 millions de Français regardent la télé via une tablette ! | Marketing Mobile | Scoop.it
La nouvelle enquête de Médiamétrie démontrent que les Français consomment de plus en plus de programmes télé sur leur ordinateur et leur tablette (3 millions de Français regardent la télé via une tablette

Via Thierry Pires
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WOZ : Why they would want an autograph of an engineer?

WOZ : Why they would want an autograph of an engineer? | Marketing Mobile | Scoop.it
The hallowed co-founder of Apple, also known as The Great and Powerful Woz, sat down and spoke with ME at Apps World.
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