A world where computing is embedded in everyday devices will cause a huge shift in how we advertise to people. Commercials and banner ads don’t make sense with wearables and the internet of things. So what does?
Selon la Fevad (Fédération du e-commerce de la vente à distance), les ventes via les mobiles augmentent de 120% par an. Fin 2013, le chiffre d’affaires de l’internet mobile représentera environ 6 fois celui de 2011.
There are too many choices available for consumers when it comes to devices and apps that track your steps or daily activities. What needs to happen is consolidation across the industry and a focus on storytelling, not just activity.
La nouvelle enquête de Médiamétrie démontrent que les Français consomment de plus en plus de programmes télé sur leur ordinateur et leur tablette (3 millions de Français regardent la télé via une tablette
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