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Rescooped by Index First from Instagram's Best
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10 Ways to Get More Instagram Followers - Search Engine Journal

10 Ways to Get More Instagram Followers - Search Engine Journal | Marketing Methodology | Scoop.it

If you haven't joined Instagram just yet, you should consider giving it a shot. After all, aren’t you curious as to why the photo-sharing and video-sharing social networking service has accumulated 150 million users in just over three years?


Via Ivo Nový
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Heather Koroll's curator insight, March 15, 5:31 PM

add your insight...

 

 
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A Step-by-Step Guide to Winning the Customer

A Step-by-Step Guide to Winning the Customer | Marketing Methodology | Scoop.it

Let’s begin with a question: Who are your competitors? Take a minute to list two, three, or four companies. Then ask yourself how you know that these are your closest rivals. Are they the companies that most often pitch for business alongside your company? Do their brands sit beside yours on the shelf? Are they coming up close to your brand in search-page rank? Do they compete with you for resources and employees? Do they vie with you for the consumer’s dollar?

 

If a company or brand is truly your competitor, you should have answered yes to at least some of these questions. But ultimately, only one condition really determines a rival: whether your target customers include it among the brands they consider in relation to yours.


Via Vicki Kossoff @ The Learning Factor
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Peter T Paradza's curator insight, March 26, 1:15 AM

Let us consider how this impacts business if your customer service consultants are aware of how to win your customer?

Jeff's curator insight, March 26, 12:22 PM

VISIT www.AffiliatesApps.com

Lee Werrell's curator insight, April 4, 1:51 AM

Forget the old fashioned Sales Funnel, there are far more complex elements for you to control, influence and copy/not copy that can turbo charge your sales performance and profit generation.

Rescooped by Index First from Brain Tricks: Belief, Bias, and Blindspots
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Thinking Skills for Students - EdTechReview™ (ETR)

Thinking Skills for Students - EdTechReview™ (ETR) | Marketing Methodology | Scoop.it
In this course you will learn six thinking skills to unlock your students' creativity and problem-solving skills to make them successful, independent learners.

Via Miriam Meehan, Lynnette Van Dyke, Jocelyn Stoller
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Rescooped by Index First from Mobile TV around the world
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Expway Demonstrates its LTE Broadcast Solutions at MWC'14 with Alcatel, Sequans, Anritsu, Ittiam and Intel!

Expway Demonstrates its LTE Broadcast Solutions at MWC'14 with Alcatel, Sequans, Anritsu, Ittiam and Intel! | Marketing Methodology | Scoop.it

In few years >75% of all mobile traffic will be video. Imagine the bandwidth savings LTE Broadcast (a.k.a. eMBMS)  will then make at carriers' networks? The numbers are in petabytes when the short-tail of content is pushed to users over LTE Broadcast.

 

Expway is not alone in evangelizing about this technology, here’s what we are doing with few of our partners at MWC:

 

* * * 

Expway’s Middleware powers the Alcatel-Lucent and Verizon Wireless LTE Broadcast demo, at Alcatel’s booth. Our middleware controls the Sequans LTE modem inside of the 7” Android tablet, receiving and decoding the streams for folks to watch.

Please find here the VZW article from the actual Super Bowl event.


>> Alcatel-Lucent’s demonstration at 3K10

>> Sequans demonstration at 7D76


* * * 

Expway and Anritsu will present Expway’s BM-SC and Anritsu’s MD 8430A Signaling Tester integrated together, at Anritsu’s booth.

This is the first and only product today that allows operators and device manufacturers to conduct extensive lab tests, as well as certify LTE Broadcast devices for the mass market.

 

>> Anritsu's demonstration at 6F40


* * * 

Intel is widening their XMM 7160 platform to support eMBMS. Through the integration with Expway, their device customers will next be able to offer the robust functionality of eMBMS to their carrier customers.


This Intel multimode chip has now “Expway inside”, and the joint demo will available for MWC visitors to see, at Intel’s booth.

 

>> Intel demonstration at 3D30

 

* * * 

Expway’s middleware now also supports HEVC, which enables our customers to save additional >50% in LTE Broadcast bandwidth. Come and see the demo at Ittiam’s booth, our video player partner on this.

 

>> Ittiam demonstration at Hall 8 Booth 8.1K24

 

* * *


As you know, Expway’s middleware powers for example NTT’s NOTTV. Today this mobile broadcast service is the world’s most successful one, grossing out $25M per quarters.

Due to the experience we have gained from working with carriers at mobile broadcast, we now get a lot of questions from operators on eMBMS business models. This is the topic on what we focus on this MWC: we have gathered material of various use-cases around the world, and look forward in sharing that with you.

Let me know if you are interested in the business models presentation, and if you have time to meet us at MWC. It would be a pleasure to catch up again. Looking forward :)


Via Claude Seyrat
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Claude Seyrat's curator insight, February 23, 2:50 AM

COME AND VISIT US


Booth:     Hall 5 - 5B71 (open to public)

Meeting: Hall 5 - 5L36MR


Or send us an email sales@expway.com for an appointment.

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SEO for Local Business, WITHOUT Content Marketing

SEO for Local Business, WITHOUT Content Marketing | Marketing Methodology | Scoop.it
Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content.

Via Peg Corwin
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Peg Corwin's curator insight, March 22, 5:33 AM

Very good post on key factors to get found in local search. Key points are:


- If you can't create regular content, choose a content alternative like resources, communities, games
- Don't name your site after a popular search phrase
- Choose a responsive website design that displays on all devices
- Have great user experience, answering key questions prominently
- Optimize onpage factors
- Get verified in Google+
- Build consistent local citations
- Earn natural reviews, don't pay
- Set up social media platforms, engage in one
Click for all the details.


 Quote: "Creating interactions is more important than creating content. You don't need "great content" to earn editorial links. You just have to offer something of value to the web."

 

If you like this scoop, please consider a thumbs up or share.

Pravin Nagawade's curator insight, March 23, 11:44 PM

http://www.atsgreens.com

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Two Quick Videos Making Workplace Bullying Visible & Explaining the Need for the Healthy Workplace Bill-Pass them On!

Two Quick Videos Making Workplace Bullying Visible & Explaining the Need for the Healthy Workplace Bill-Pass them On! | Marketing Methodology | Scoop.it

Law Professor and Director of the New Workplace Institute at Suffolk University Law School in Boston, David Yamada shared these two videos on his blog, "Minding the Workplace". Please check them ...


Via Annabel Kaye
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Rescooped by Index First from consumer psychology
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Starbucks updates its iPhone app with ‘Shake-to-Pay’ and digital tipping in the US

Starbucks updates its iPhone app with ‘Shake-to-Pay’ and digital tipping in the US | Marketing Methodology | Scoop.it

"As promised, Starbucks has updated its iPhone app so coffee lovers can tip their favorite baristas in the US ..."


Via Leona Ungerer
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How to Optimize Your Contact Page to Get More Leads and Sales

How to Optimize Your Contact Page to Get More Leads and Sales | Marketing Methodology | Scoop.it

Learn to optimize your contact page to get more qualified customers. This guide is especially tailored for freelancers, creative entrepreneurs, and agencies.


Via Pedro Da Silva
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Facebook Dominates as a Source of Social Traffic and Sales [Infographic]

Facebook Dominates as a Source of Social Traffic and Sales [Infographic] | Marketing Methodology | Scoop.it

A Shopify study to reveal which social platforms drive the most traffic, convert to more sales and give you the highest sales value.

 

There are some very interesting discoveries here, perhaps the fact that Facebook dominates is not a surprise but, 85% of all social sales? That’s massive.

 

Let’s look at the key takeaways…

- Facebook drives 63% of all social media traffic to Shopify stores

-  Pinterest (13%) drives more traffic than Twitter (10.5%)

- Sales coming from Reddit grew 152% in 2013

- The highest average order coming from social traffic is $66.75, and it comes from Polyvore.

- Instagram is very close with $65Highest conversion rate is 1.85% from Facebook traffic....


Via Jeff Domansky, Os Ishmael
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Lee Werrell's curator insight, March 17, 2:17 AM

Facebook is becoming the place to co-ordinate and support much of your online marketing activity.... don't overlook it's importance. If you need to have a Social Media Audit and Strategy assessment conducted, get in touch at http://improveyourcondition.com/contact.htm ;

Đặc Sản Đà Nẵng's curator insight, March 17, 6:55 PM

Dac san da nang  like post

www.dacsan.danang.vn

aanve's curator insight, March 17, 11:48 PM

www.aanve.com

 

Rescooped by Index First from SEM Toolkit. News and tips about Web Marketing, PPC, SEO, Social Media
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50+ Google Analytics Resources - The 2014 Edition

50+ Google Analytics Resources - The 2014 Edition | Marketing Methodology | Scoop.it
Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential.

Via Paolo Margari
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Paolo Margari's curator insight, March 16, 5:33 PM

For Beginners: if any
Data Segmentation: it is everything
Small Business Analytics: so frequent, so needed, so undervalued
Universal Analytics: the new GA route
Analytics for Conversion Rate Optimization: one of the top goals
Reporting and Excel: data insights must be well-reported
Goal Tracking: fundamental
Advanced Guides: move on
Google Analytics Exam: prove your knowledge
Tips, Tricks, and Tools: not just what you see
Expert Analytics Blogs: keep updated
Books: if you still like paper (it gets old quite soon though) 

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Consumers in China - The Economist

Consumers in China - The Economist | Marketing Methodology | Scoop.it

"His eloquent plea for their protection led to the United Nations guidelines for consumer protection and to the annual celebration of World Consumer-Rights Day on March 15th ..."


Via Leona Ungerer
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advantage of mobile app | Matrix Software

advantage of mobile app | Matrix Software | Marketing Methodology | Scoop.it
which business can use the advantage of mobile app (- http://t.co/eC7rBP6nyX - #Android #App #Application #Apps #Development #Ios #Ipad #Iphone #Software #Tablet
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ROI.com.au Published Best Enterprise SEO Service in Australia by topseos.com ... - Virtual-Strategy Magazine (press release)

ROI.com.au Published Best Enterprise SEO Service in Australia by topseos.com ... - Virtual-Strategy Magazine (press release) | Marketing Methodology | Scoop.it
ROI.com.au Published Best Enterprise SEO Service in Australia by topseos.com ...
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Rescooped by Index First from Instagram's Best
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The Happiest Countries In The World, According To Instagram

The Happiest Countries In The World, According To Instagram | Marketing Methodology | Scoop.it

Jetpac, a startup known for their social travel guide app, has analyzed more than 150 million Instagram posts in 6,000 worldwide cities to come up with a ranking of the happiest countries on the globe. 

 

A measure was determined by analyzing how often residents were smiling in Instagram photos. The bigger the smile, the higher the smile score.

 

A country's overall smile score was determined by averaging the scores each photo's smile received.


Via Rami Kantari, Ivo Nový
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Ivo Nový's curator insight, March 23, 12:12 AM

Here's the part of complete ranking. Scores are out of 100 points. 

1. Brazil 60.8
2. Nicaragua 59.4
3. Colombia 49.8
4. Bolivia 48.1
5. Costa Rica 47.4
6. Honduras 47.2
7. Venezuela 45.2
8. Philippines 44.8
9. Guatemala 42.0
10. Mexico 40.1

Angelina's curator insight, July 22, 9:25 AM

Jetpac has analyzed over 6,000 Instagram posts worldwide to find out which are the happiest countries, by rating their overall smiles. Brazil is shown to dominate the happiness ratings. This is quite interesting as happiness seem to correlate strongly with a country's quality of life. 

Rescooped by Index First from The Insight Files
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New research reveals official visitor guides deliver high value visitors

New research reveals official visitor guides deliver high value visitors | Marketing Methodology | Scoop.it

Yes, it’s true that nearly 70% of all travelers do not even use an “official” visitor guide from a DMO, but the ones who do use them are money in the bank for destinations.

Two new major studies on the role and effectiveness of Official Visitor Guides have just been released, and the findings are enlightening and insightful.  One study, conducted by Temple University Laboratory for Tourism and eCommerce, includes 5 State and 5 City DMO’s from various parts of the United States, and the other commissioned by the Western Association of CVB’s and conducted by Destination Analysts samples 11 CVB’s in the Western US. Both studies included varying budget size DMO’s from large to small. Only one DMO participated in both studies.  Madden Media helped underwrite the cost of both studies.

- See more at: http://www.destinationmarketing.org/blog/new-research-reveals-official-visitor-guides-valuable-also-deliver-high-value-visitors#sthash.FfGulrne.dpuf


Via Roland Schegg, Tourism Australia Global Insights
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Rescooped by Index First from MarketingHits
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5 Simple Ways to Make Your Social Media Content Strategy Standout

5 Simple Ways to Make Your Social Media Content Strategy Standout | Marketing Methodology | Scoop.it
A lot of companies think that when they do social media marketing strategy is that all they have to do is sell to their customers. That all they have to do is push their customers to buy their products. What they do not realize is that is only a small part of what their online marketing strategy should be all about. A good content strategy should not only be about selling, it should focus on communicating with customers. Your social media content strategy should mean something to your customers and prospects.

Via Brian Yanish - MarketingHits.com
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Flight MH370: What went wrong?

Malaysian authorities say the plane's last transmission showed normal routing all the way to Beijing and no foul play.

Via InfoBlaze
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Seducing the Subconscious: The Psychology of Emotional Influence in ... - Financial Times

Seducing the Subconscious: The Psychology of Emotional Influence in ... - Financial Times | Marketing Methodology | Scoop.it
Seducing the Subconscious: The Psychology of Emotional Influence in ...Financial TimesIn recent years many psychologists, neuroscientists and sociologists have arrived at an acceptance that conscious thinking is just a small part of who we are.

Via Amitai Givertz, Frank J. Klein
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How Angel Investors Can Fund Your Business - Tuts+ Business Tutorial

How Angel Investors Can Fund Your Business - Tuts+ Business Tutorial | Marketing Methodology | Scoop.it

What are angel investors, what can they bring to your business, what are the pros and cons of working with them, and how can you find them and pitch to them successfully? Read on for all the answers. 

 

If you’re looking for funding for your business, the answer may lie with an angel.

No, we’re not talking about divine intervention. Angel investors are wealthy individuals who invest in small companies, hoping that one of them becomes the next Google or Facebook. If you can attract one, they can provide a much-needed injection of cash for your company.

Now it’s time to start looking at the equity route. All of these options work in the same basic way—you receive cash from an investor, and in return you give that investor an equity (ownership) stake in your business. But there are significant differences in how they work in practice, so we’re going to look at each one in detail, starting with angel investing.

The goal of this tutorial is to give you a clear idea of how angel investing works, and the advantages and disadvantages of this method of funding your business. You’ll also learn how to find angel investors, how to pitch to them successfully, and how to work with them after you’ve secure funding.

To read the full article, click on the image or title.

 

Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Marc Kneepkens
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Marc Kneepkens's curator insight, March 21, 6:34 AM

Great tutorial on what Angel Investors are all about.

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8 Steps for an Awesome eLearning Storyboard Infographic

8 Steps for an Awesome eLearning Storyboard Infographic | Marketing Methodology | Scoop.it
An inforgraphic for Instructional designers: 8 steps for an Awesome eLearning Storyboard. Make your next course with these steps. Happy eLearning!

Via Minter Dial
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ASG's curator insight, March 25, 2:40 AM

Great infographic

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7 Tools for Lean Content Marketing

7 Tools for Lean Content Marketing | Marketing Methodology | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, March 9, 6:19 PM

7 tools for lean content are Buffer, Slideshare, AskYourTarget, FiveSecondTest, Scoop.it, Visual.ly and Studio.  Click for how each and streamline your content marketing.


If you like this scoop, would you consider a thumbs up or share?

Rescooped by Index First from Digital Content Marketing
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The 8 Digital Trends That Will Change The Future Of Advertising

The 8 Digital Trends That Will Change The Future Of Advertising | Marketing Methodology | Scoop.it
Keep up in today's rapidly evolving digital marketing economy.

Via brandinmind
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Dissecting consumer behaviour. Do you want to know the keys?

"Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services ..."


Via Leona Ungerer
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Mobile Advertising trends that will rule 2013 | Matrix Software

Mobile Advertising trends that will rule 2013 | Matrix Software | Marketing Methodology | Scoop.it
Mobile advertising trend increases by usage of smartphone usage (Mobile ...
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Magento Website Moves to Cloud and Performance Increases 10x - PR Newswire (press release)

Magento Website Moves to Cloud and Performance Increases 10x - PR Newswire (press release) | Marketing Methodology | Scoop.it
Magento Website Moves to Cloud and Performance Increases 10x
PR Newswire (press release)
Digital Options contracted Digital Blitz SEO to manage their organic search engine marketing and Google AdWords.
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