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Tips, News and Articles of Interest on All Facets of Marketing, Advertising, Media, Advertising, PR, etc.
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6 Simple E-Mail Marketing Tips

6 Simple E-Mail Marketing Tips | MARKETING, MEDIA and MORE | Scoop.it
Make A Good First Impression – Your email will be judged by its subject line, so you’ll need to make it stand out from the rest. According to Mail Chimp, the best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Here are a few tips to help get your emails opened:
Keep it short and to the point. Rule of thumb is: 50 characters or fewer.
Tell the reader the benefit of opening your email: “Increase Your Blog Traffic by 50% Today”
Avoid repetitive subject lines. Daily, weekly and monthly emails, especially, sh
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30 Eye-Popping Web Design Examples to Inspire Digital Marketers

30 Eye-Popping Web Design Examples to Inspire Digital Marketers | MARKETING, MEDIA and MORE | Scoop.it
In this post we have drawn inspiration from over 13 million web design examples and picked 30 you can use to make a killer first impression.
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Content Marketing vs Native Advertising – Which Produces Better Results?

Content Marketing vs Native Advertising – Which Produces Better Results? | MARKETING, MEDIA and MORE | Scoop.it
Content Marketing is the buzz term on everyone lips, but native advertising has also been steadily gaining traction as brands look to best utilize new content distribution methods and means to spread
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5 Features (and Tricks) on Any Mobile Marketer’s Wish List

5 Features (and Tricks) on Any Mobile Marketer’s Wish List | MARKETING, MEDIA and MORE | Scoop.it
Mobile apps matter, even when they aren’t a company’s major channel to their users. Mobile apps’ functionality is increasing. They are taking on a greater importance in the connection between many businesses and their target audiences.

To maximize the investment in mobile apps, app marketers need to proactively implement marketing-related features that can impact their app’s performance.

In this post, I will discuss 5 must-have marketing features for any marketer and the common tricks that make them work even better (I’ve been researching these as part of my job at insert.io). I can’t promise each and every one will change the app’s use or value, but I do believe these are features that must be experimented with. Features work differently for different apps, but there are some commonalities and best practices we can all learn from.  The features below are just examples of many such creative ideas. They may be proven useful on your app’s specific audience, as well, but you’ll know that only through experimentation. There is no way around experimenting. The upside is that there is a huge reward to finding the winning formula.

Via Brian Yanish - MarketingHits.com
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The Importance of Email Marketing Segmentation - Small Business Trends

The Importance of Email Marketing Segmentation - Small Business Trends | MARKETING, MEDIA and MORE | Scoop.it
If you pay attention to the hype, you’ve probably noticed that some people in the content market...
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Marketers Challenge : How to measure Content Effectiveness on Social Media during Buying Cycle -

Marketers Challenge : How to measure Content Effectiveness on Social Media during Buying Cycle - | MARKETING, MEDIA and MORE | Scoop.it
Germin8 helps alleviate the challenges marketers face in order to measure the effectiveness of their content marketing strategy on social media
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3 Digital Marketing Channels That Work for Every Advertiser - Entrepreneur

3 Digital Marketing Channels That Work for Every Advertiser - Entrepreneur | MARKETING, MEDIA and MORE | Scoop.it
Online advertising channels are numerous but these three are must buys.
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15 Ways To Fail At Social Media Marketing

15 Ways To Fail At Social Media Marketing | MARKETING, MEDIA and MORE | Scoop.it
You’ve accepted the importance of social media marketing for your business. You’ve read all the statistics about the increasing value of social media for your content marketing plan, and…
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10 Reasons Why Small Businesses Should Invest More in Content Marketing - Search Engine Journal

10 Reasons Why Small Businesses Should Invest More in Content Marketing - Search Engine Journal | MARKETING, MEDIA and MORE | Scoop.it
Content marketing is undoubtedly the way to go in 2015. Small businesses need to understand why they need to take up and stick to content marketing.
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YouTube becomes integral part of media buying: Gautam Anand

YouTube becomes integral part of media buying: Gautam Anand | MARKETING, MEDIA and MORE | Scoop.it
Anand speaks about the emergence of user-generated content in India, the online video ecosystem and the impact of YouTube on traditional advertising
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The March Madness Advertising Business Is Booming - Forbes

The March Madness Advertising Business Is Booming - Forbes | MARKETING, MEDIA and MORE | Scoop.it
An appetite for March Madness basketball brings an influx of advertisers that wish to capture the attention of viewers and turn their fixation on the screen to added awareness of brands' products and services.
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The New Age of SEO: Why Your Approach Must Change - Inc.com

The New Age of SEO: Why Your Approach Must Change - Inc.com | MARKETING, MEDIA and MORE | Scoop.it
The old adage adapt or die could never be more true when it comes to SEO strategies these days.
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5 common mistakes guaranteed to screw up your PR strategy - The Next Web

5 common mistakes guaranteed to screw up your PR strategy - The Next Web | MARKETING, MEDIA and MORE | Scoop.it
Conrad Egusa is the CEO of Publicize. He is happy to connect on LinkedIn here. Successful people know how to learn from their own mistakes. Really successful people know how…
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Mobile Programmatic Buying Is Taking Off

Mobile Programmatic Buying Is Taking Off | MARKETING, MEDIA and MORE | Scoop.it
Mobile programmatic ad-buying is taking off. Rubicon Project, a large ad exchange and ad tech provider, last week shared that mobile now accounts for over 20% of the company's total managed revenue,
up from less than 3% just one year ago. That represents a spend increase of 1,300%, and Rubicon doesn't expect it to slow down any time soon. We've been hearing similar things from other ad tech
companies as well.
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Millennial Marketing Tips From 4 of the World's Biggest Digital Platforms

Millennial Marketing Tips From 4 of the World's Biggest Digital Platforms | MARKETING, MEDIA and MORE | Scoop.it
A quartet of executives from Facebook, Snapchat, Twitter and Pandora gave advertisers tips on how to reach millennials during a panel at ZenithOptimedia Group's Mobile Day in New York on Tuesday.
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Here's Why GIFs Are Back In Style and Bigger Than Ever for Brands

Here's Why GIFs Are Back In Style and Bigger Than Ever for Brands | MARKETING, MEDIA and MORE | Scoop.it
Move over, emojis. As marketers look to navigate the changing digital video landscape, GIFs are becoming the go-to features for brands seeking better social-media engagement.
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5 Subtle But Effective Digital Marketing Strategies - Entrepreneur

5 Subtle But Effective Digital Marketing Strategies - Entrepreneur | MARKETING, MEDIA and MORE | Scoop.it
While 'content is king' most is creating noise and assaulting our senses. Here is a few tips that are influencing less-is-more digital marketing.
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The 6 C's of B2B Lead Generation - Business 2 Community

The 6 C's of B2B Lead Generation - Business 2 Community | MARKETING, MEDIA and MORE | Scoop.it
My father once passed me a sage piece of advice – “Jeremy, there are two sides to every story. And the truth is somewhere in the middle.” And sure as hell, that slice of wisdom ha…
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10 Top Trends Driving the Future of Marketing - Forbes

10 Top Trends Driving the Future of Marketing - Forbes | MARKETING, MEDIA and MORE | Scoop.it
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign?
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Basic Yet Critical Mobile Marketing Tips - Entrepreneur

Basic Yet Critical Mobile Marketing Tips - Entrepreneur | MARKETING, MEDIA and MORE | Scoop.it
For the best results, keep these best practices in mind when creating your own mobile strategy.
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5 Engagement-Driven Elements You Should Add To Every Blog Post

5 Engagement-Driven Elements You Should Add To Every Blog Post | MARKETING, MEDIA and MORE | Scoop.it
Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. Here are five things to add to every blog post to increase engagement.
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3 Ways to Win at SEO in the Age of the App - Techzone360

3 Ways to Win at SEO in the Age of the App - Techzone360 | MARKETING, MEDIA and MORE | Scoop.it
If you haven''t touched SEO since 2011 and ASO sounds like some kind of lab test, it''s time to sit up and pay attention. You''re probably miles behind both the search engines and your competitors.
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20 Hilarious Packaging Fails of 2014

20 Hilarious Packaging Fails of 2014 | MARKETING, MEDIA and MORE | Scoop.it
Every year we see more and more ingenious creative packaging designs line the shelves. But some brands seem to find it more difficult than others to packag
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3 Things Entrepreneurs Must Learn About Digital Marketing and PR - Entrepreneur

3 Things Entrepreneurs Must Learn About Digital Marketing and PR - Entrepreneur | MARKETING, MEDIA and MORE | Scoop.it
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
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15 Google Marketing Tools You Should Be Using

15 Google Marketing Tools You Should Be Using | MARKETING, MEDIA and MORE | Scoop.it
Are you taking advantage of these essential Google marketing tools?
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