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Marketing Measurement
As marketers we lie awake wondering how to execute the perfect campaign. But how do you know if it's perfect?
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Marketers Get On Board the Offline-to-Online Data Train

More marketers are moving offline transaction and CRM data to the web for ad targeting, site optimization and campaign measurement.
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How Marketing Automation is Taking Over | Social Media Today

Check out our latest infographic for a rundown on how marketing automation is growing.Marketing automation has been already adopted by all kinds of brands and has proved to be more than just a tech fad. Once reserved for organizations with big budgets and very technically skilled marketers, this technology is now expanding faster than ever — 50% annual growth since 2011 according to VentureBeat.With automation, brands are able to get more and better prospects, nurture them, and increase conversion rates. But which tools have become more popular? How much more is the automation market expected to grow? Check out Uberflip's latest infographic for a rundown....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 24, 2:17 AM
Here's a useful list of Automation marketing tools tips and trends.
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#UX - The strength of a #brand #loyalty begins with how your product makes people feel

#UX - The strength of a #brand #loyalty begins with how your product makes people feel | Marketing Measurement | Scoop.it
Jay Samit, chairman of Realty Mogul: In the digital age, user experience is arguably the most important face of your brand.  Very few of your customers will ever meet the dedicated members of your team that engineered and created your product, but all will interact with your UX.  The strength of brand loyalty begins with how your product makes people feel...

Via Eric_Determined / Eric Silverstein
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Julian Poulter's curator insight, February 18, 8:58 AM

my comment

SmartMPM.com Marketing Measured.'s comment, February 18, 10:24 AM
Where did that image come from? I didn't see it on the article. I'd love to see a larger version of it.
Eric_Determined / Eric Silverstein's comment, February 18, 10:28 AM
Hi, the Source of image: helloerik.com/ux-is-not-ui
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Make Customers Fall in Love with Your Business

Make Customers Fall in Love with Your Business | Marketing Measurement | Scoop.it

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Marc Kneepkens's curator insight, February 13, 11:52 AM

Especially in small businesses it is very possible to become 'loved' by your customers. Everything is more personalized, you have to work better than your competitor and 'over-deliver'.

Do better than what the expectations are, and create your own image by really catering to what your client is looking for. Go the extra mile. Word-of-mouth will do the rest.

A great example of a business that is love very much is SBI/Sitesell, a company that teaches you how to find your niche, combine that with the right keywords, and set up your website around that. They host, teach, provide forums (very active and friendly), customer service (second to none) and show ways on how to 'monetize' your site. Here is a link: http://www.sitesell.com/welcome23.html


Anthony MARTINS de NOBREGA's curator insight, March 4, 3:37 AM

emotions means in motion...

Rich But's curator insight, September 19, 7:37 PM

Right

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Sure fire ways for gathering customer stories -- easily!

Sure fire ways for gathering customer stories -- easily! | Marketing Measurement | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

Via Karen Dietz
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Karen Dietz's curator insight, February 6, 5:32 PM

I recently wrote a guest blog post for Curatti.com -- the website of friend and fellow curator Jan Gordon. Here I share how to gather stories from your customers -- always a challenge for businesses both large and small.


There are lots of good how-to tips here that will definitely make it easier to gather these stories from customers, and find the stories you really want to hear + promote.


Let me know what other tips and advice you have for all the readers here by adding your comments. Thanks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brian Solis' Conversation Prism Catalogs The Best Social Platforms - Search Engine Journal

Brian Solis' Conversation Prism Catalogs The Best Social Platforms - Search Engine Journal | Marketing Measurement | Scoop.it

Brian Solis has released version 4.0 of his conversation prism, which is “a visual map of the social media landscape.” Created in 2008, the prism was inspired by a social network graphic called the “Social Media Starfish” developed by Darren Barefoot and Robert Scoble in 2007.This ongoing study on cataloging social platforms and how they are used can help digital marketers and other online professionals identify the best platforms to promote their events, content, and products. The most recent, updated version is above....


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Jeff Domansky's curator insight, February 2, 1:22 AM

I like Brian Solis' Conversation Pism. It's a great infographic.

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Facebook to Begin Surfacing Trending Posts

Facebook to Begin Surfacing Trending Posts | Marketing Measurement | Scoop.it
Facebook users will soon be seeing which posts are popular and trending on the platform. Will this be a boon for both users and businesses alike?

Via Mike Allton, Christina Guenther
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Christina Guenther's curator insight, January 17, 11:53 AM

I will always be a huge fan of the G+ "What's Hot" feature but I'm curious to see the impact of this new feature.

Janet Fouts's curator insight, January 17, 2:17 PM

interesting!

El Gabitoh El Turritoh's curator insight, January 19, 10:27 PM

jaja albetus

 

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What Is Multi-Channel Marketing? [FAQs]

What Is Multi-Channel Marketing? [FAQs] | Marketing Measurement | Scoop.it
Multi-channel marketing is a growing term. But what is it, and what's needed to make it succeed for your business? We've got the answers. (What Is Multi-Channel Marketing?
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MediaPost Publications Brands Need Integrated Campaigns To Reach Connected Consumers 08/10/2012

MediaPost Publications Brands Need Integrated Campaigns To Reach Connected Consumers 08/10/2012 | Marketing Measurement | Scoop.it

brands must move away from running campaigns individually and toward the integration of many campaigns, such as email, social, search, voice, video and more.

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Everything You Need to Know about the Dublin Summit and the New Measurement Standards - The Measurement Standard: Blog Edition

Everything You Need to Know about the Dublin Summit and the New Measurement Standards - The Measurement Standard: Blog Edition | Marketing Measurement | Scoop.it
Recent big progress on measurement standards, why this progress is so important, and a dozen resources to read all about it. It's been a good couple of weeks for everyone that has been screaming for standards in public relations measurement...

Via Beth Kanter
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SEO for Facebook Pages [Video]

SEO for Facebook Pages [Video] | Marketing Measurement | Scoop.it

From the original article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that.

 

With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages.

 

The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines.

 

The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page.

 

The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource".

 

Take a look at this video here: http://www.searchenginejournal.com/seo-for-facebook-new-video-revealed/44985/


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Integrated Marketing Communications - Then And Now - Forbes

Integrated Marketing Communications - Then And Now - Forbes | Marketing Measurement | Scoop.it
So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it.
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Lili Wang's curator insight, March 17, 2:01 AM

This article is good as it allowed me to get a better and bigger insight on the different aspects of integrated marketing communications, what it was like before compared to the new developments now days. Due to the new upbringings of online and offline technology tools, it is now far more easier to integrate these tools in order to come up with a marketing strategy that will best suit a certain product/place. Back in the days, the need to strive for greater integration is considered inevitable by many and the uncertainty in achieving integration is highly doubtful. The market today needs to know the wants and needs of consumers in order to pick up on trends and to find ways to satisfy these consumers. With the combination of integrated marketing communications tools, this can be achieved.

 

Jonathan Chan's curator insight, March 28, 12:33 AM

The article "Integrated Marketing Communication- Then And Now'"provided an insight into how the practice of Integrated Marketing Communications have evolved and developed over time.

In the past, the integration of marketing communications was not seen as an easily achievable process, with many striving initiate unified communications across a range of channels. 

What we can take from this article is that both offline and online approaches must reach the consumer's in a way where the same message is relayed.

 

This might not necessarily be restricted to the company's marketing communications, but  be inclusive of the whole customer service experience and the how the company is perceived.

 

Although meeting the needs and wants of consumers is crucial factor to consider, the employment of integrated communication strategies would be a more definitive approach. 

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3 Easy Ways to Grow Earned Media

3 Easy Ways to Grow Earned Media | Marketing Measurement | Scoop.it
You can’t buy or create earned media. Your brand’s Facebook page will have to organically develop it via likes and shares. Here's how.
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How Marketing Automation is Taking Over | Social Media Today

Check out our latest infographic for a rundown on how marketing automation is growing.Marketing automation has been already adopted by all kinds of brands and has proved to be more than just a tech fad. Once reserved for organizations with big budgets and very technically skilled marketers, this technology is now expanding faster than ever — 50% annual growth since 2011 according to VentureBeat.With automation, brands are able to get more and better prospects, nurture them, and increase conversion rates. But which tools have become more popular? How much more is the automation market expected to grow? Check out Uberflip's latest infographic for a rundown....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 24, 2:17 AM
Here's a useful list of Automation marketing tools tips and trends.
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14 Powerful Social-Media Sharing Strategies

14 Powerful Social-Media Sharing Strategies | Marketing Measurement | Scoop.it

Via Daniel Watson
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Bart van Maanen's curator insight, March 16, 10:22 AM

Uitstekende overwegingen om in je achterhoofd te hebben bij het delen van info via social media.

Bookmarking Librarian's curator insight, March 16, 10:40 PM

Integrating technology - ICT capabilities

 

Nine0Media's curator insight, March 17, 1:26 PM

#DIYSEO #NIne0Media #SocialMediaTools

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Copywriting Tips for the Three Most Important Pages on Your Website

Copywriting Tips for the Three Most Important Pages on Your Website | Marketing Measurement | Scoop.it

Via Daniel Watson
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Tiffany C. Wright's curator insight, February 18, 1:43 AM

A slideshare presentation.

Marshall Van Fleet's curator insight, February 18, 7:50 AM

Here's some good advice Website copywriting advice for all you  Do It Yourselfers...

 

Make it a great day!

 

Marshall

Tooliers's curator insight, February 20, 9:52 AM

thanks @slideshare.net

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Should You Have A News Section On Your Website?

Should You Have A News Section On Your Website? | Marketing Measurement | Scoop.it

Recently Mike Lieberman advised folks to “go ahead and get rid of that ‘Company News’ section.” Lieberman wrote that in response to an analytical report compiled by Chris Scott of Headscape — more accurately, Lieberman gave his advice based on reading Paul Boag’s post about Scott’s report. To be fair, there is no readily available copy of Scott’s report. But that still doesn’t account for some errors in critical thinking.


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#Mobile Messaging - The key players and trends - Brands want in!

#Mobile Messaging - The key players and trends - Brands want in! | Marketing Measurement | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 3, 3:10 PM

Mobile platforms are the new gateways to engage and communicate.


Everyone are trying to grasp the ongoing changes and developments, but surely these new apps will need to monetize some branded experiences.

 

Despite the challenges, marketers can ill afford to ignore these new players. Much as Facebook became a gateway to the Web, some of these apps envision themselves as the gateway to mobile devices.


They are the new communication hubs on smartphones.


Which of these new platforms do you currently use?


Brands understand the need to build native experiences, in order to drive better engagement.


What are your thoughts on the best way to incorporate advertising within your mobile experience?

Yield Technology's curator insight, February 6, 12:10 PM

@yieldtech can provide SMB clients there complete mobile message integrated solution

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Tattoos, tweets and a tied-in marketing campaign | OVG Reading Room

Tattoos, tweets and a tied-in marketing campaign | OVG Reading Room | Marketing Measurement | Scoop.it
Tattoos, tweets and a tied-in marketing http://t.co/BoL8Iyfdqp via @OV_group @MsDriftedSW @dotsandfreckles @BarbsDarling @BecsDollman
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Pinterest Passes Email for Sharing Online and Beats Facebook in 2013

Pinterest Passes Email for Sharing Online and Beats Facebook in 2013 | Marketing Measurement | Scoop.it
Q4 2013 Consumer Sharing Trends Report Offers New Insights Into What, Where and How Consumers Share News, Photos, Videos and More Online Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced...

Via Beth Kanter
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Beth Kanter's curator insight, January 16, 11:15 AM

Our latest Consumer Sharing Trends Report (Q4/2013) came out today and reveals that Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. In a sign of how quickly social media has changed the digital landscape, consumers are now “pinning” things like articles, photos and recipes to share with their friends more often than emailing links. With 58 percent growth in 2013, Pinterest also leads as the fastest growing sharing channel, followed by Facebook and LinkedIn.

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Booming Business: The Top 10 Ways to Build Brand Loyalty on Social Media

Booming Business: The Top 10 Ways to Build Brand Loyalty on Social Media | Marketing Measurement | Scoop.it
Booming Business: The Top 10 Ways to Build Brand Loyalty on Social Media http://t.co/oGMo82WtPH via @TopTenSM
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10 things you should measure during your enterprise social network adoption

One of the main reasons people don’t measure adoption in this way is because they aren’t sure what the most meaningful measurements are, and what benchmarks they should be aspiring to reach. Here are 10 suggestions of the metrics you should care about.

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Top 50 PR & Marketing Blogs | Cisionblog

Top 50 PR & Marketing Blogs | Cisionblog | Marketing Measurement | Scoop.it

Cisionblog's top 50 marketing blogs - do you agree? Some appear to be missing...

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Standards agreed upon for traditional media measurement!

Standards agreed upon for traditional media measurement! | Marketing Measurement | Scoop.it
Could cooperation in Congress or peace in the Middle East be next? At today's meeting of the IPR Commission on Measurement and Evaluation, we approved a set of standards for traditional media measurement.
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It’s Time to Change the Discussion on Measuring Facebook Effectiveness (comScore Voices)

Through our research, which examines the impact on consumer behavior as a result of media exposure (i.e. seeing a brand message), we are gaining critical new insights that show Facebook earned media is having a statistically significant positive lift on people’s purchasing of a brand.

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