brands must move away from running campaigns individually and toward the integration of many campaigns, such as email, social, search, voice, video and more.
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As marketers we lie awake wondering how to execute the perfect campaign. But how do you know if it's perfect?
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Recent big progress on measurement standards, why this progress is so important, and a dozen resources to read all about it. It's been a good couple of weeks for everyone that has been screaming for standards in public relations measurement... Via Beth Kanter Delete the scoop?
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![SEO for Facebook Pages [Video] | Marketing Measurement | Scoop.it](/resources/img/white.gif)
From the original article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that.
With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages.
The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines.
The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page.
The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource".
Take a look at this video here: http://www.searchenginejournal.com/seo-for-facebook-new-video-revealed/44985/ Via Antonino Militello, Robin Good Delete the scoop?
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So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it. Delete the scoop?
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You can’t buy or create earned media. Your brand’s Facebook page will have to organically develop it via likes and shares. Here's how. Delete the scoop?
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It’s a rather simple word to say, just four syllables. It’s an easily understood word on the surface – at least I think it is. Its meaning is quite appare ... Delete the scoop?
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While the digital marketers say Google+ is an empty city where the masses go to set up a profile but then seldom return, Google doubles down on the investment. Via k3hamilton, Deanna Dahlsad Delete the scoop?
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"Over the weekend, Microsoft quietly launched an experimental social network called So.cl. which combines facets of social networking, search, and media sharing with a user interface resembling Google+.
Users are encouraged to search for information about a particular topic, then compile the best results - textual content, images and videos - into a single post.
So.cl is initially targeted to students. It may end up being useful to that market, but it's unlikely to get traction as a mainstream social network."
Here's why: http://www.readwriteweb.com/archives/microsofts-new-social-network-socl-its-like-google-for-wonks.php ;
Microsoft Social Network: http://www.so.cl/ ; Via Antonino Militello, Robin Good 
francesco guglielmin's comment,
May 22, 2012 12:39 PM
Seems very good as interface , for now anyone can request invite that arrive after a little time. Sincerely i don't know how many users it will attract
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Most marketers aren't making data driven decisions, paying enough attention to their customers, or engaging. This article shows you how to be better than most. Delete the scoop?
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Sympathy for GM.... Delete the scoop?
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You can’t spend wisely unless you understand marketing’s full impact. Here are five questions executives should ask to help maximize the bang for their bucks. A McKinsey Quarterly Marketing & Sales article. Delete the scoop?
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Marketing driven by the study of Data is more focused and strategic. Delete the scoop?
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To keep social media of good use for community, business and government, our conversations need to evolve. We need data supporting our arguments to keep conversations on track while cutting out as much personal bias as possible. Delete the scoop?
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One of the main reasons people don’t measure adoption in this way is because they aren’t sure what the most meaningful measurements are, and what benchmarks they should be aspiring to reach. Here are 10 suggestions of the metrics you should care about. Delete the scoop?
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Cisionblog's top 50 marketing blogs - do you agree? Some appear to be missing... Delete the scoop?
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Could cooperation in Congress or peace in the Middle East be next? At today's meeting of the IPR Commission on Measurement and Evaluation, we approved a set of standards for traditional media measurement. Delete the scoop?
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Through our research, which examines the impact on consumer behavior as a result of media exposure (i.e. seeing a brand message), we are gaining critical new insights that show Facebook earned media is having a statistically significant positive lift on people’s purchasing of a brand. Delete the scoop?
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HootSuite, makers of the market-leading social media management system, have entered into a strategic partnership with HubSpot, the world's only all-in-one marketing software platform. This partnership will directly connect social media to generating, managing and nurturing leads for the first time, finally "closing the loop" on social media marketing. Delete the scoop?
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Read 20 of the most telling inbound marketing statistics and data points that will help position your progress against other marketers. Delete the scoop?
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I agree that revenue is important, but humbly suggest that there’s more to marketing measurement than ROI. Marketers need several types of information – and shouldn’t let the quest for performance measures prevent them from meeting other requirements.
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Here’s a tip: Go to Google Alerts and add “data-driven marketing” to your keyword search. You’re bound to get a full list daily of articles and press releases. It’s a term that’s becoming more widely used by marketers such as myself that have only begun to hear it trickle down through the department.
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This whole week it has been difficult to avoid – the Facebook IPO and today being the first day of trading. It has made all other social and marketing news stories hard to find, for once.
So while the collective internet makes today “Facebook Friday”, we’d like to help out those little guys, like Twitter and Pinterest, share their exciting news from this week!
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US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. Delete the scoop?
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First, you must recognize that your “end-users” are really customers and they do have a choice. Once you make this fundamental mind shift, everything else will start to fall into place. Delete the scoop?
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We are witnessing a tremendous transformation in the marketing world and companies that do not transform themselves will likely face a very uncertain... Delete the scoop?
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