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Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]

Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic] | Marketing, Marketing Communication, eMarketing | Scoop.it
Sales - In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
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Content Marketing: What to Expect in 2017 and Beyond - Social Media Explorer

Michael Brenner, CEO of Marketing Insider Group, and a top CMO influencer, shares his thoughts and predictions for content marketing in 2017 and beyond.
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A Ban on PowerPoint? How Diageo Changed Its Culture

A Ban on PowerPoint? How Diageo Changed Its Culture | Marketing, Marketing Communication, eMarketing | Scoop.it
How Diageo's North American CMO James Thompson has changes the liquor marketer's corporate culture by luring new talent.
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The Purpose Of Brand Storytelling | The Story of Telling

The Purpose Of Brand Storytelling | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
Brand storytelling should primarily be the driver of participation, not sales, how we enable our customers to attach meaning to our products and the reason they want to belong.
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Is Brand Storytelling Dead? | The Story of Telling

Is Brand Storytelling Dead? | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
When Shaun sent through a link to an article declaring ‘storytelling dead’ and asked me to comment, I wasn’t at all surprised to read what followed. The piece suggested that because attention spans are shrinking your customers don’t have time to pay attention to your story. Here’s a snippet of the rationale that followed: “…it’s…
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10 Critical Considerations for Selecting the Right Marketing Automation Platform

10 Critical Considerations for Selecting the Right Marketing Automation Platform | Marketing, Marketing Communication, eMarketing | Scoop.it
These days it seems that every major software company is staking their claim and proclaiming their leadership position in Marketing Automation. Unfortunately for the marketers tasked with finding the…
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The Real Role Of Storytelling In Marketing | The Story of Telling

The Real Role Of Storytelling In Marketing | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
Analyse any piece of marketing collateral that resonates with you and what you'll realise that the company is not telling the story of the product at all.
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The Trouble With Marketing And The Opportunity For The Future | The Story of Telling

The Trouble With Marketing And The Opportunity For The Future | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
The trouble with marketing is that we've separated it from everything else we do. We've come to regard marketing as something that gets done after the work. But marketing is the work.
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Content Marketing KPIs: Organized and Simplified

Content Marketing KPIs: Organized and Simplified | Marketing, Marketing Communication, eMarketing | Scoop.it
Yeah, content marketing KPIs are no picnic. This post organizes and simplifies the metrics you need to know to do analytics that will help your cause.
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What's Your Mobile Marketing Resolution For 2016?

Marketing experts from Marketo, Hanapin, Bizible, AdRoll, and Invoca share their mobile marketing resolutions for 2016.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 11, 3:55 AM

What resolution will you apply in your mobile marketing efforts for 2016?

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After all these years: Three Myths about What Customers Want

After all these years: Three Myths about What Customers Want | Marketing, Marketing Communication, eMarketing | Scoop.it
This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have […]

Via Fred Zimny
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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Marketing, Marketing Communication, eMarketing | Scoop.it

Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 26, 1:22 PM

Neil Patel shares an invaluable list of tools to help you with your content marketing programs. Highly recommended.  10/10

Anna Morgan's curator insight, March 2, 6:56 PM

Neil Patel shares an invaluable list of tools to help you with your content marketing programs. Highly recommended.  10/10

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The 3 Most Important Facts You Need to Know About Gen Z - Social Media Explorer

Generation Z are NOT the same as millennials. Here are the 3 most important facts you need to know about the next generation — Gen Z.
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The Difference Between A Pitch And A Brand Story | The Story of Telling

The Difference Between A Pitch And A Brand Story | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
A pitch is what you tell the world about you. It’s presented as the polished version of your story. The one you hope people will grasp and believe within a few short minutes as they reach for their wallets. Your pitch and your story are two very different things. So how is a brand storytelling…
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Lessons From The Best In B2B Brand Storytelling | The Story of Telling

Lessons From The Best In B2B Brand Storytelling | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
How could your company leverage the power of storytelling?
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Why We Need Brand Stories | The Story of Telling

Why We Need Brand Stories | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
The businesses who use story to the best advantage understand that the primary reason to invest in brand storytelling is to build trust with customers.
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INFOGRAPHIC: How to Earn Your Audience Through Content Marketing - Insights

INFOGRAPHIC: How to Earn Your Audience Through Content Marketing - Insights | Marketing, Marketing Communication, eMarketing | Scoop.it
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribut
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Why You? | The Story of Telling

Why You? | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
Marketing exists because we have more choices than we need and less trust than we want. What did you do today that will make you worth choosing tomorrow?
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3 Simple Ways To Tell A Better Brand Story | The Story of Telling

3 Simple Ways To Tell A Better Brand Story | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
A brand story evolves over time and is a result of doing many things well. There are still opportunities to start telling a better story today. Here are 3 things to get you started.
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How To Leverage Results Based Marketing | The Story of Telling

How To Leverage Results Based Marketing | The Story of Telling | Marketing, Marketing Communication, eMarketing | Scoop.it
We get so preoccupied with 'the marketing' that we forget the first step in the marketing journey is to make a great product that people will value.
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Content Marketing Predictions: 5 Trends for 2016 #Infographic #contentmarketing

Content Marketing Predictions: 5 Trends for 2016 #Infographic #contentmarketing | Marketing, Marketing Communication, eMarketing | Scoop.it
As we head into the new year, many content marketers are taking a look at past achievements and beginning to plan their strategy and budget for the coming year.

Many may be wondering: What will content marketing look like in 2016?

Via Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, December 24, 2015 10:41 PM

Here's what's ahead for content marketing in 2016.

Raluca Barett's curator insight, December 28, 2015 6:29 PM

Content should reign, high-quality one, could not agree more.

pascal leclerc's curator insight, December 29, 2015 3:10 AM

Quels seront les meilleurs contenus en 2016 ?

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Understanding Customers in 2016

Understanding Customers in 2016 | Marketing, Marketing Communication, eMarketing | Scoop.it
Customer insight is changing direction. As we prepare to welcome in a new year, the digital marketing industry can expect innovative new...

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 5, 2:09 AM

"Marketing lives or dies depending on its understanding of customers" - how are you leveraging this new nexus of data?


"Combining social media data, market data and customer data tells a much more complex ‘digital story’ than exchange data does alone, painting a fuller and more nuanced picture of individual consumers.


An overdependence on behavioural data has turned consumers into creatures of habit, but marketers should recognise that this is not the full picture. Humans are aspirational and multifaceted; customer insight should therefore be derived from a combination of equally rich datasets.


From their complex digital footprints, marketers can see the brands customers engage with, the influencers and personalities they admire, their hopes and their aspirations.


Suddenly, the concept of real predictive analytics is on the horizon.


Gone will be the days of looking in the rear-view mirror of past behaviours, which are often instantly redundant.


With this understanding, brands can now reach out beyond their existing customer base. By using external data, aggregates of market activity and social media activity, big data solutions can give valuable insights into what your competitor’s customers want, providing brands with the opportunity to acquire new customers at scale and with ease."


Does your organization have the right tools and infrastructure in place to capitalize on the above? 

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Four Ways Marketers and Creatives Can Collaborate Better

Four Ways Marketers and Creatives Can Collaborate Better | Marketing, Marketing Communication, eMarketing | Scoop.it
General Management - Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with their frustrated counterparts.
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