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Rock your email — 4 Gmail extensions to supercharge your workflow

Rock your email — 4 Gmail extensions to supercharge your workflow | Marketing management | Scoop.it

Via Howard Rheingold, Hans De Keulenaer
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Beth Kanter's comment, February 6, 2013 8:37 PM
Boomerang has saved my life .... I use it to schedule emails and it is extremely useful.
Paul's curator insight, February 8, 2013 10:51 AM

Added two of the extension already!

Acid42's comment, February 12, 2013 3:59 AM
Good article. I'll try TaskForce myself and see how it goes.
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11 Rules For Great UX Design, Adapted From An Original Mad Man

11 Rules For Great UX Design, Adapted From An Original Mad Man | Marketing management | Scoop.it
This is the newest piece from design and innovation firm Method in their 10x10 series.The Mad Men era of advertising has passed.
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Digital Marketing and the Consumer Experience

Digital Marketing and the Consumer Experience | Marketing management | Scoop.it
Reading through the Asia Digital Marketing Association Yearbook 2012 recently, got me thinking about a colleague who carried out market research projects in the region in the early 1990s.
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McDonald's marketing opportunity turns murky - CNN

McDonald's marketing opportunity turns murky - CNN | Marketing management | Scoop.it
NPR McDonald's marketing opportunity turns murky CNN A golden marketing and do-good opportunity for McDonald's may have lost its luster.
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The Content Quality Problem Here and There

The Content Quality Problem Here and There | Marketing management | Scoop.it

More brands and people continue filling the channels with their blogs, infographics, white paper, etc. As a result, we’re experiencing a deluge of content, most of it suffering from over-messaged, self-important corporate sales talk, or worse, shoddy workmanship. There’s no better example of this issue than our own marketing space where the effort to produce consistent content creates an ever increasing level of drivel. In fact, there’s so much “me, too” content, getting beyond a headline skim requires some real shake-up in the social media marketplace or a dramatic post. When readers find themselves inundated with ever increasing quantities of the same, creators find themselves producing content with diminishing value. The situation devolves to the point where content becomes spam. We all know what happens to spam. It doesn’t get read, it’s unsubscribed from, deleted, and relegated to the annals of digital indexing somewhere deep in Google....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 8, 2013 2:49 PM

This post is a very thoughtful look at the challenge of keeping content and content marketing relevant, fresh and meaningful to audiences. Recommended reading. 

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Social Media Predicts Oscar Winners [INFOGRAPHIC]

Social Media Predicts Oscar Winners [INFOGRAPHIC] | Marketing management | Scoop.it
Who will be the big Oscar winners? Social media has an answer, and it's in this infographic.

Via The Fish Firm
Gonçalo Hall's insight:

As previsões das redes sociais para os Óscares.. Uma boa medição trás sempre um resultado positivo.

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Mayela Rodriguez's curator insight, February 25, 2013 8:45 AM

And the Oscar goes to.....social media

Maricarmen Husson's comment, February 25, 2013 1:27 PM
Yes! social media exactly predictions. Good! You are the expret winner!
Emanuele Rizzardi's curator insight, February 26, 2013 11:26 AM

I Big Data non strutturati possono aiutare ad effettuare innumerevoli predizioni, a partire dalle "chiacchiere" fatte in rete, come dimostra l'analisi effettuata da Meltwater Group riguardo le previsioni per la notte degli Oscar.

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Tackk - Creatively Share your Message… One Tackk at a Time.

Tackk - Creatively Share your Message… One Tackk at a Time. | Marketing management | Scoop.it
A free service that makes publishing content on the web as easy as writing an email. Create and share your Tackk now!

Via Kathleen Cercone, Hans De Keulenaer
Gonçalo Hall's insight:

Partilhem a vossa mensagem, one Tackk at a time. 
Ferramente muito útil a todos os social media managers ;) 

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academiPad's curator insight, December 30, 2012 8:27 PM

This is amazing! I was looking for something that my students can use to hand in their assignments online, so it can be shared via a learnist board. For students who would like to have a blog this is not a problem, but for those who do not wish to blog, Tackk is like blogging without a blog. Amazing.

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Marketing Wizard Seth Godin on Success and Inspiration

Marketing Wizard Seth Godin on Success and Inspiration | Marketing management | Scoop.it
He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million...
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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Marketing management | Scoop.it
Here are some of the most interesting digital marketing stats we've seen this week.
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Seth's Blog: Blueberry pancakes and battleships

Seth's Blog: Blueberry pancakes and battleships | Marketing management | Scoop.it

The typical professional services company, on the other hand, is a lot like a blueberry pancake. While there's an essential support team, the firm is all about blueberries working in parallel. Each blueberry can work independently, and sometimes they even work on projects that might have conflicting outcomes or views of the world. I don't care how many people report to you. I care about how connected and how brave you are.


Via Hans De Keulenaer
Gonçalo Hall's insight:

The master of marketing strikes again xD

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30 Dr. Seuss Quotes That Can Change Your Life [infographic]

30 Dr. Seuss Quotes That Can Change Your Life [infographic] | Marketing management | Scoop.it
30 Dr. Seuss Quotes That Can Change Your Life [infographic] Infographic is one of the best Infographics created in the category. Check out 30 Dr. Seuss Quotes That Can Change Your Life [infographic] now!

Via The Fish Firm
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Karen Jensen's curator insight, May 12, 2013 8:48 PM

They always make me smile.

Brian Jones Francis's curator insight, May 13, 2013 10:55 AM

Just becuase everyone is doing something doesn’t make something right...I like this one: Why fit in when your were born to stand out ?

Lee Wise's curator insight, May 22, 2013 4:11 PM

I just thought this was interesting... And, I enjoyed the layout of the quotes!  Hopefully, one more Beautiful Moment will come your way! 

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The Great Social Customer Service Race: Top Brands Compete in a Social Response Test

The Great Social Customer Service Race: Top Brands Compete in a Social Response Test | Marketing management | Scoop.it

Few topics have dominated customer service strategy conversations like social media.

 

This trend presents a formidable challenge for companies that receive thousands–sometimes hundreds of thousands–of tweets per day. It’s impossible to expect them to respond to everything.

 

But what do they respond to, how quickly, and how well?


Via The Fish Firm
Gonçalo Hall's insight:

Um excelente artigo que demonstra que na maioria dos casos, as expetativas de resposta de uma marca nas redes sociais a pedidos de apoio técnico é ainda muito reduzida. Muito trabalho tem ainda de ser feito.. 

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lixe's curator insight, February 13, 2013 12:13 PM

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Jenny Hazan's curator insight, February 14, 2013 11:09 AM

This is a fantastic insight into the use of social media in customer service. Here you will see the reaction of 14 different brands to tweets sent by 4 individuals in a systematic way of testing their ability to win the social customer service race!

 

Such an interesting read!

Martin (Marty) Smith's curator insight, February 16, 2013 9:03 AM

I thought this study was so devastatingly important I posted Atlanticbt.com's first guest blog post: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/ .

The study is fascinating and devastating because it speaks to how poorly aligned even major brands are to social media marketing. Customers are having conversations to no response. 


"No response" is doubly devastating because it says, "We aren't listening and we don't care." Relationships aren't accidents they are decisions. Make the right decision and make sure your company, brand or product listens more than you talk on social media. 

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Indonesia’s Tourism Campaign is Digital Marketing Done Right | Penn Olson

Indonesia’s Tourism Campaign is Digital Marketing Done Right | Penn Olson | Marketing management | Scoop.it

Are you considering Asia as a holiday destination this summer? If Indonesia is within your on your list, you should check Indonesia Travel's website.


Via Wendy Forbes
Gonçalo Hall's insight:

Um bom exemplo de Marketing Digital para promover um destino turistico. A Indonésia já está a trabalhar, para quando Portugal?

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Rock your email — 4 Gmail extensions to supercharge your workflow

Rock your email — 4 Gmail extensions to supercharge your workflow | Marketing management | Scoop.it

Via Howard Rheingold, Hans De Keulenaer
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Beth Kanter's comment, February 6, 2013 8:37 PM
Boomerang has saved my life .... I use it to schedule emails and it is extremely useful.
Paul's curator insight, February 8, 2013 10:51 AM

Added two of the extension already!

Acid42's comment, February 12, 2013 3:59 AM
Good article. I'll try TaskForce myself and see how it goes.
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[INFOGRAPHIC] Guide to Facebook Content Marketing | Wishpond | Easy marketing apps

[INFOGRAPHIC] Guide to Facebook Content Marketing | Wishpond | Easy marketing apps | Marketing management | Scoop.it
Want to know how to really engage people on Facebook - here's a fantastic infographic - http://t.co/HLciunYr http://t.co/ybI1YqV0
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