Kraft Foods | Marketing Management | Scoop.it

The article presents a company profile of Kraft Inc., a food beverage company, in Australia. The branding of the new product of the company's Vegemite as iSnack2.0 triggered a public backlash when the product was launched and was labeled "name me." The company, which has revenues of at least 100 million dollars, sells its products through distribution centers, satellite warehouse, and depots. An analysis of the company's strengths, weaknesses, opportunities, and threats (SWOT) is presented. Deakin access only. Scooped by Sharon


Via Deepika Joshi