Learn more marketing automation facts and statistics that can help you develop a business case for marketing automation.
Marketing automation is a fairly new tool, and the understanding of its many parts can still be a challenge for its users. Adding the fuel to keep the marketing automation platform used to its full potential, however, provides a different challenge for marketers – lead generation, content and process.25% of marketers who are not using their marketing automation platform at its fullest potential. (Forrester)76% of CMOs list high-end lead generation as their biggest challenge. (Marketing Sherpa)64% of CMOs have either an informal or no process to manage their marketing automation. (The Annuitas Group)