Excerpted from article:
Do you blog? Feel like you’re trying to reinvent the wheel time and again? Looking for some ideas to simplify your content creation process?
What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write. Here is just the checklist:
#1: Anatomically Correct... #2: Blogging Platform... #3: Categories... #4: Description... #5: Editorial Calendar... #6: Fine-Tune and Revise... #7: Guidelines for Writing for Search Engines... #8: Headings... #9: Images... #10: Journalistic Approach... #11: Killer SEO and Blog Design... #12: Lists... #13: Metrics for Blogging... #14: Names, Titles and Bio... #15: Original vs. Curated Content... #16: Publish and Promote... #17: Questions... #18: Research... #19: Stand Out... #20: Title... #21: User-Centered Content... #22: Valuable Content... #23: Word Count... #24: (E)xcerpt... #25: Your Story... #26: Zone for Writing...
[read full interesting article http://j.mp/ypRxh2] Via Giuseppe Mauriello 
"Businesses using content marketing are doing extremely well. Research by the Content Marketing Institute suggests that in 2011, marketers distributed more business-to-business related content on Facebook, Linkedin, YouTube and Twitter than ever." Via Brandambassadors BV 
Shopping anywhere can make consumers lonely, because they keep going from online to offline searching for the same thing--relevancy.Offline offers a different reality than online and vice versa. Via Mike Spencer, Ana Cristina De Lion 
Here’s a question for you: Should you let conversations in social media direct your business?
If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? I mean, we’re always talking about how listening and responding is critical. What if we ask the question a couple of other ways:
Should you always let conversations in social media direct your business?
Should you let individual conversations in social media direct your business? Via Brandambassadors BV 
Financial giant Visa today announced it has approved smartphones from Samsung, LG and RIM to utilise its new Visa payWave technology, helping to step up adoption of NFC payments and ...
Via Tim Spencer 
The campaign, which carries the theme "Thank you, Mom," will go global at the Olympics, involving about 30 big Procter brands.
Via Tim Spencer 
It's hard not to know a social media strategist or planer these days. Whether a new found planning love or a transitioning strategist, social has brought a lot of people into the limelight in a budding industry.
![Marketing as Ecosystem (Not a Funnel) [Infographic] | Marketing Magic | Scoop.it](http://img.scoop.it/fYVgKxIZGhixNH16moF92zl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I love the word “ecosystem” when it refers to attracting and nurturing new customers via content, search, and social media—because it nicely conjures up the kind of balanced approach required to do it well. It also dramatizes how this approach is not a funnel, but rather, a circle. You can have killer content, for example, but if you haven’t optimized it from both a search and social perspective … well, switch to writing novels and call it a day. Via Alex Butler, gillkelley 
Collaboration is in. But it may not be conducive to creativity. 
And stick around a little longer.(Inexpensive Chicago 5 Ways Chief Marketing Officers Can Make An Impact:
Today’s average lifespan of a CMO is on...)... 
Pinterest may be a way to feed our creativity, but it's also a way to provide customers a visual way to share your products and services via these these ideas. (RT @ginidietrich: Sure, Pinterest is great for personal use.
Eight rules for revolutionaries who want to learn how to future proof their digital marketing efforts to ensure their companies win big.
"56 men signed the Declaration of Independence, one man put it in a bottle." (RT @AMAnet: Jack Daniel's Secret: The History of the World's Most Famous Whiskey.)...
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Pinterest is only growing in popularity as the hottest new social network, marketers are chiming in with, "Can I use it for marketing?" "...and, how?"
At the beginning the article provides guide about: - What is Pinterest, and How Does it Work? - Pinterest Etiquette; - How to Create a Pinterest Account; - Build Your Following on Pinterest;
I focused my attention here: 13 Creative Ways to Use Pinterest for Marketing
To get your creative juices flowing, we've brainstormed a list of creative ideas for using Pinterest as part of your social media marketing mix. This is just the checklist: 1. Feature Your Visual Content... 2. Create a User-Generated Pinboard... 3. Host a Contest... 4. Add the Pin-It Button to Your Website... 5. Gather Insight Into Your Buyer Personas... 6. Re-Pin What Your Followers Are Interested In... 7. Become an Curation Expert... 8. Create a Video Gallery... 9. Feature Offline Events... 10. Use Hashtags... 11. Showcase Your Business' Personality... 12. Drive Pinterest Users Back to Your Website (and Track Results!)... 13. Follow Social Media Best Practices...
[read full article http://j.mp/xU78T2]
Curated by Giuseppe Mauriello Via Giuseppe Mauriello ![Facebook to Introduce New Open Graph Apps, Gestures Wednesday [REPORT] | Marketing Magic | Scoop.it](http://img.scoop.it/TZtggn-a5047a-K9FtAa_jl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Facebook will introduce new apps based on its updated Open Graph and Gestures platforms on Wednesday, per a report.
Via Brandambassadors BV 
Why brands need to adopt a new business model for sport sponsorship.
Via Tim Spencer 
Cadbury's takes Crème Eggs to the Olympics.
Via Tim Spencer 
coke bottles...
Via laurag 
Originally posted on Harvard Business Review. For a clue to social media's future, we need not look much further than Washington. On the one hand, you have "Weinergate," former NY Senator Anthony Weiner's Twitter fiasco, ... Via Jean-Marie Bonthous 
Neuromarketers are using MRI scanners and electrode caps to work out our hidden reactions to their adverts (RT @NewportAdDesign: Ad men use brain scanners to probe our emotional response http://t.co/M3GjIBwW... Nokia sure isn't pulling anything back on advertising the Lumia. How about a Lumia wrapped airplane? 
CES Watch: Polaroid and Kodak Face their Futuresbrandchannel.comAnd for today's social and mobile consumers, we continue to innovate to deliver intelligent and intuitive products that produce brilliant Kodak-quality images," said Vince Ferraro,...
It's the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead.
The spot features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. It leverages humor and the unforgettable Star Wars™ score to create an emotional commercial.
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