It’s summer. Do you really want to be reading 5 tips for barbecuing Pandas or an infographic on 7 ways to club a Penguin? Wouldn’t you rather be drinking a glass of wine while nibbling on cured meats, local cheeses and a nice piece of fruit?
“Black hat” techniques for using social media are thriving, much to the chagrin of many social media purists.
It was inevitable for this to happen. For years, the concept of black hat has been tied to the SEO trade.
Those who profess to practice SEO honorably decry these practices and deny that they use them. Yet plenty of upstanding SEOs get smoked by others who don’t agree to play by the unwritten “rules.”
What Exactly is Black Hat Social Media?
"Any techniques that are essentially designed to game the system."
This typically means going against the terms of service or accepted “best practices” of a network. With Facebook for example, running contests directly on your page, without using an app, is against their terms of service. (You do know this—right? wink-wink)
Black hat practices can also incorporate automation, taking the person out of the seemingly essential equation of personal, one-to-one (or one-to-many) communications that one expects with true social media. Like automated DMs for new followers on Twitter.
Examples Of Black Hat Social Media
1. Buying fans on Facebook, Twitter and other networks
2. Setting up a personal profile for a company on Facebook instead of a Page
"Content curation is a form of content marketing where a publisher (in this case, a small business) editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. That enhanced content delivers added value to the target audience who consumes it after it’s published."
Susan Gunelius wrote this interesting piece on Forbes detailing the various ways small businesses can leverage Content Curation. She kindly mentioned Scoop.it as one of the main platforms to curate an"online magazine related to your indsutry or topic of choice".
UPDATE (3/14/12): Today, we released the new +1 button from preview and it’s now rolling out to all users. You may also notice the numbers in your +1 buttons increase, as we update our plugins to better reflect social activity around your content. Our Webmaster Tools Help Center article has more details on this update. Join the conversation on Google+.
Following in the footsteps of our new red and white Google+ icon, the +1 button is sporting a fresh coat of paint. Starting today, this update will be visible first to our Google+ Platform Preview Group and shortly thereafter we’ll roll it out to the public.
Check out the new pixels: Above
The +1 buttons you’ve already installed will automatically update; there’s nothing you need to do. Stop by the updated configuration tool to see how these changes look across all the various sizes and shapes of the +1 button.
We’ll update this post when these changes graduate to the public.