B2B Marketing Leadership Digest
47
Interactive marketing news & analysis
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Will Tumblr be Yahoo's big-splash acquisition?

Will Tumblr be Yahoo's big-splash acquisition? | B2B Marketing Leadership Digest | Scoop.it

It’s a big bet and the type of high-impact acquisition that Marissa Mayer has wanted to make since becoming CEO of Yahoo. Why buy Tumblr? The reasons are almost self-evident.

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Yahoo adds Twitter content to news stream

Yahoo adds Twitter content to news stream | B2B Marketing Leadership Digest | Scoop.it

Yahoo announced on Thursday it will be integrating content from Twitter directly into the news stream on Yahoo.com.

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The tragic beauty of Google+

The tragic beauty of Google+ | B2B Marketing Leadership Digest | Scoop.it

Google's social-network upgrade is gorgeous and imaginative. But when you're competing with Facebook, that might not be enough.

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Bing suggests session-based keyword research may be coming

Bing suggests session-based keyword research may be coming | B2B Marketing Leadership Digest | Scoop.it

Bing's suggestion is to supplement the keyword research you're currently engaged in and enhance with what it's calling session-based keyword research.

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The most epic brand meltdown on Facebook ever

The most epic brand meltdown on Facebook ever | B2B Marketing Leadership Digest | Scoop.it

The two owners of Amy's Baking Company Bakery Boutique & Bistro took over the restaurant's Facebook page last night to fight unruly commenters, and man, was it embarrassing.

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Why Bloomberg news snooped on Bloomberg clients

Why Bloomberg news snooped on Bloomberg clients | B2B Marketing Leadership Digest | Scoop.it

Bloomberg reporters have Bloomberg terminals, which give them access to some activities of Bloomberg financial services clients, the 315,000 individuals and institutions that each spend about $20,000 a year for the terminals.

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How to keep the feds from snooping on your cloud data

How to keep the feds from snooping on your cloud data | B2B Marketing Leadership Digest | Scoop.it

A cottage industry is growing up around virtual padlocks that consumers can place on cloud services so that the vendors themselves can't get to the information -- even if the government requests access.

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Instagram more effective than Pinterest? [study]

Instagram more effective than Pinterest? [study] | B2B Marketing Leadership Digest | Scoop.it

According to Simply Measured’s study, which evaluates brands and verticals within the Interbrand 100, Instagram is actually growing faster and proving more valuable to brands than Pinterest.

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10 million presentations uploaded to SlideShare

10 million presentations uploaded to SlideShare | B2B Marketing Leadership Digest | Scoop.it

More than 50 million unique visitors come to SlideShare each month, including more small business owners and C-level executives on average than any other social network, according to ComScore.

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Facebook rolling out video ads to news feeds

Facebook rolling out video ads to news feeds | B2B Marketing Leadership Digest | Scoop.it

Facebook will roll out video ads onto users' news feeds as soon as July,

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Klout enters the Q&A business with Klout Experts

Klout enters the Q&A business with Klout Experts | B2B Marketing Leadership Digest | Scoop.it

Creating the feature has been a bit of a shift, pushing Klout to hire people who have more experience on the editorial side and with user-generated content.

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Yahoo wants out of Microsoft deal

Yahoo wants out of Microsoft deal | B2B Marketing Leadership Digest | Scoop.it

Yahoo Inc. has been quietly trying to find a way out of its struggling Web-search partnership with Microsoft, but has so far failed in that effort. Chief Executive Marissa Mayer has been seeking to end the contract with Microsoft since joining Yahoo.

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Brands are giving precious ad real estate to Tumblr

Brands are giving precious ad real estate to Tumblr | B2B Marketing Leadership Digest | Scoop.it

Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago.

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Google+ stream gets fresh new look

Google+ stream gets fresh new look | B2B Marketing Leadership Digest | Scoop.it

Google announced a number of Google+ upgrades during the keynote presentation at today’s Google I/O, including a new responsive, multi-column layout for Google+ Stream.

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Up close with the new Google+ related hashtags

Up close with the new Google+ related hashtags | B2B Marketing Leadership Digest | Scoop.it

The new look for Google+ is rolling out now, and with it, the new “related hashtags.” These allow you to see other posts that are related to the one you’re reading, if that post uses a hashtag.

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A GoodReads for everything: Now you can rate books, TV, movies on Facebook

A GoodReads for everything: Now you can rate books, TV, movies on Facebook | B2B Marketing Leadership Digest | Scoop.it

Facebook is hoping to give developers a better way to get discovered and improve Graph Search. The fact is that the apps we use and the media we consume are becoming an important way we express ourselves. Facebook wants Timeline to tell your life story, and that story would be incomplete without this data.

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Google quietly kills SMS search

Google quietly kills SMS search | B2B Marketing Leadership Digest | Scoop.it

It could be that Google is simply doing this to stay one step ahead of the times. Or it could be that, as with other products like Google Reader, it was not getting enough use of the service.

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Vine has been taken over by teens

Vine has been taken over by teens | B2B Marketing Leadership Digest | Scoop.it

If you’ve been wondering what Vine, Twitter’s strange six-second video app, is for, now you know: teens taking videos of themselves between class.

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Now you can use YouTube videos as a website background

Now you can use YouTube videos as a website background | B2B Marketing Leadership Digest | Scoop.it

Delete that tired old static website background - and get Tubular! The jquery plugin lets designers/developers use a YouTube video as a Webpage background - how cool is that?

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Google: Mobile Web sites 30% faster this year

Google: Mobile Web sites 30% faster this year | B2B Marketing Leadership Digest | Scoop.it

Pages load much faster on smartphones and tablets now compared to last year, as measured by the Google Analytics service.

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LinkedIn continues to evolve as a news site

LinkedIn continues to evolve as a news site | B2B Marketing Leadership Digest | Scoop.it

The site now offers “channels,” or categories of news, much as a magazine would, and users can follow or subscribe to those channels.

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Twitter is ready to be a true news operation

Twitter is ready to be a true news operation | B2B Marketing Leadership Digest | Scoop.it

Twitter is hiring a 'head of news' in its bid to be even more indispensable to global media, but will it work?

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YouTube paid subscription channels set to launch soon

YouTube paid subscription channels set to launch soon | B2B Marketing Leadership Digest | Scoop.it

 The subscription model will give Google’s video sharing site a new revenue stream and support premium video content production.

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Blueprints for first 3D-printed gun taken down -- but they're not really going away

Blueprints for first 3D-printed gun taken down -- but they're not really going away | B2B Marketing Leadership Digest | Scoop.it

Because the files are all over the Internet, the Pirate Bay has it — to think this can be stopped in any meaningful way is to misunderstand what the future of distributive technologies is about.

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Is Twitter killing TweetChat?

Is Twitter killing TweetChat? | B2B Marketing Leadership Digest | Scoop.it

At a certain point, for a free service such as TweetChat to continue to keep up with the ongoing changes and increased restrictions Twitter is placing on its API access just becomes too difficult.

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