On Friday, the American discount retailer confirmed that hackers stole PIN data during the breach that affected millions of Target customers in November and December. The thieves also made off with more than 40 million credit and debit card numbers, which they’re reportedly unloading in underground markets.
Facebook’s update to Custom Audiences lets retailers measure sales lift, analyze their campaigns and, as a result, allocate budget to where they’re seeing the most success — all without the need to work with a third-party measurement partner.
Consumers using social media expect a quick response and brands just aren’t delivering. In fact, according to the study, the average response time has increased from 10.9 in Q3 2012 to 11.3 hours in Q3 2013.
To promote its Leica C camera, which features WiFi connectivity, Leica — with the help of F/Nazca Saatchi & Saatchi — created a special Instagram promotion where people can actually purchase the point-and-shoot through Instagram.
According to new numbers from Ooyala, mobile (phone and tablet) video views are up 133% over last year. This year alone, the share of mobile videos views is up 74%. And though YouTube is loaded with tons of short-form videos just perfect for smartphone viewing, long-form video views are skyrocketing.
While Facebook continues to dominate social sharing, with four in every ten shares attributable to Mark Zuckerberg’s giant, its slice of the pie is decreasing as it faces growing competition from Twitter and Pinterest.