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The Leader’s Focus

The Leader’s Focus | marketing leadership and planning | Scoop.it

Not just smart but wise – Daniel Goleman on why great leaders need to have a focus beyond the boundaries of their organizations.


Via Kenneth Mikkelsen
Steve Bax's insight:

Very good article on leaders needing an 'outer' focus.

 

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Katharina Schmidt's curator insight, December 19, 2013 2:57 AM

The ability to focus in fuzzy times has become a huge quality...the brain is a like a muscle and can be trained to focus...daily mediation helps...focus is the mental part of creating new things!

Sandeep Gautam's curator insight, April 25, 2014 12:48 AM

Leaders have a broader vision and wider systemic thinking!

Beth Kanter's curator insight, April 25, 2014 11:53 AM

Training your attention and being focused

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32 Inspiring B2B digital marketing case studies

32 Inspiring B2B digital marketing case studies | marketing leadership and planning | Scoop.it

Think digital marketing ROI is elusive? It's time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!


Via Kamal Bennani
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Brian Yanish - MarketingHits.com's curator insight, May 25, 3:37 PM

Check out this article for many links to great B2B case studies.

Wesley Yuhn's curator insight, May 26, 9:29 PM

Check out these great B2B marketing case studies...  

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Restoring Humanity to Leadership

Restoring Humanity to Leadership | marketing leadership and planning | Scoop.it

With recovery underway in many advanced economies, money is surging back into leadership development after the down-years of the recession. In 2013, companies spent an estimated worldwide total of US$45.5 billion on education for leaders at all levels.


Via Kenneth Mikkelsen
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Claude Emond's curator insight, May 16, 9:31 AM

To be a leader, you have to have a purpose and people who want to follow you over that purpose. You do not study to become a leader. Your purpose in life is the start of it all. No purpose, nothing to lead forward. What is your purpose ?

Claude Emond's curator insight, May 16, 9:32 AM

To be a leader, you have to have a purpose and people who want to follow you over that purpose. You do not study to become a leader. Your purpose in life is the start of it all. No purpose, nothing to lead forward. What is your purpose ?

E-Copywriting's curator insight, May 18, 8:00 PM

We need to invest in our entire workforce, including our management teams.

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Strangely, Tesco is the only one not obsessed with its profit margin

Strangely, Tesco is the only one not obsessed with its profit margin | marketing leadership and planning | Scoop.it
The profit margin is what investing in a food retailer is all about. What marks out the best retailers is how much cash they get to keep at the end of the day
Steve Bax's insight:

“During 2014, Tesco’s problems worsened by the month. The company’s market share fell, its margins contracted and accounting problems surfaced,” Mr Warren Buffett wrote in his latest letter to Berkshire Hathaway’s shareholders. “In the world of business, bad news often surfaces serially. You see a cockroach in your kitchen, as the days go by, you meet his relatives.”


As Graham Ruddick says "...there is a long road to recovery ahead".

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Dow Chemical’s New Formula for Global Leaders

Dow Chemical’s New Formula for Global Leaders | marketing leadership and planning | Scoop.it

By fusing learning with its corporate citizenship efforts, Dow Chemical Co. assisted global communities, developed future leaders and opened doors to new business opportunities.


Via Matthew Farmer
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Matthew Farmer's curator insight, April 14, 3:28 AM

This article highlights an example of growing practice in global leadership development - the concept of building leaders through assignments with organizations addressing social and environmental challenges in emerging world countries.


There are a few things that are striking about this program.


1. The nature of the engagement is relatively short.  Participants spend one week on the ground supplemented by virtual work.  This the approach manageable for many people and organizations.

2. There seems to be a strong partnership between Citizenship/sustainability at Dow and the leadership development function.  This is not always the case and it shows what can be achieved when they are both aligned

3.  This program supplements a wider citizenship driven employee volunteering program the company that has run for several years.  The difference here is that the learning and development takes the lead.  It shows that both approaches can co-exist within one company.

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The Most Productive Way to Develop as a Leader

The Most Productive Way to Develop as a Leader | marketing leadership and planning | Scoop.it

Everybody loves self-improvement. We want to get smarter, network better, be connected, balance our lives, and so on. That’s why we’re such avid consumers of “top 10” lists of things to do to be a more effective, productive, promotable, mindful — you name it — leader. We read all the lists, but we have trouble sticking to the “easy steps” because while we all want the benefits of change, we rarely ever want to do the hard work of change.

 


Via Kenneth Mikkelsen
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John Michel's curator insight, March 29, 11:30 AM

Much research shows how play fosters creativity and innovation. I’ve found that the same benefits apply when you are playful with your self-concept. Playing with your own notion of yourself is akin to flirting with future possibilities.

Kimberley Richardson's curator insight, March 30, 9:39 AM

Self-improvement requires a commitment to being the best person and leader you can be. 

www.whatawaist.ca's curator insight, April 19, 12:06 PM

Very True

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10 Principles of Organization Design

10 Principles of Organization Design | marketing leadership and planning | Scoop.it

 In the 18th annual PwC survey of chief executive officers, conducted in 2014, many CEOs anticipated significant disruptions to their businesses during the next five years as a result of external worldwide trends. One such trend, cited by 61 percent of the respondents, was an increasing number of competitors. The same number of respondents foresaw changes in customer behavior creating disruption. Fifty percent said they expected changes in distribution channels. As CEOs look to stay ahead of these trends, they recognize the need to change the organization’s design. But for that redesign to be successful, a company must make its changes as effectively and painlessly as possible, in a way that aligns with its strategy, invigorates employees, builds distinctive new capabilities, and makes it easier to attract customers.

 


Via Kenneth Mikkelsen
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Charles Handy on Qualities of Vision and Leadership

Charles Handy speaks at Leadership All-Stars in downtown Los Angeles during the Drucker Centennial celebration. Charles is a globally renowned business expert and is often regarded as Britain's greatest management thinker. He has been an executive, a theorist, a management thinker and a student of business all his life.

 


Via Kenneth Mikkelsen
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Heinz Peter Wallner's curator insight, March 11, 5:08 AM

Ein ganz großer Management-Denker!

María Dolores Díaz Noguera's curator insight, March 11, 7:23 AM

Gestión y Liderazgo...Charles Handy on Qualities of Vision and Leadership | @scoopit via @LeadershipABC http://sco.lt/...

www.whatawaist.ca's curator insight, April 19, 12:13 PM

www.whatawaist.ca

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6 Leadership Theories to define Effectiveness of Leaders

6 Leadership Theories to define Effectiveness of Leaders | marketing leadership and planning | Scoop.it

In this blog piece, Bhudeb Chakrabarti highlights six different theories of leadership that been developed over the years to explain how people lead others.  He highlights:

 

Trait theoriesBehvaioural theoriesContigency theories such as those proposed by Fred Fiedler and Hersley-BlanchardCharismatic LeadershipTransactional TheoryTransformational Leadership

 

He describes leading as the art of influencing and motivating people to perform in a manner to achieve a common goal. The sum total of a leader’s roles, tasks and responsibilities and interpersonal influences constitutes leadership in his opinion.


Via Matthew Farmer
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Jean Marc Santi's curator insight, March 9, 3:36 AM

Ou en êtes vous? quel type de leader sommeille en vous?

Jean Marc Santi's curator insight, March 10, 2:34 AM

Leader = personne ayant un rêve dans lequel d'autres se retrouvent.... 

Owen Roper's curator insight, March 19, 9:19 AM

This is great information for Leaders to get continued knowledge, you can always learn something new.

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Why Business That Use 'Big Data' Make More Money (Infographic)

Why Business That Use 'Big Data' Make More Money (Infographic) | marketing leadership and planning | Scoop.it
You have probably heard people talk about 'big data.' If your eyes start to glaze over when that term is mentioned, get your Big Data 101 Intro lesson here.
Steve Bax's insight:

A good overview with some examples of where it can be used effectively given in the infographic. The analytics element in the centre which is just shown as a ball of energy in the visual is of most interest to those trying to understand how to use 'Big Data' perhaps?

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You Don’t Have to Be the Boss to Change How Your Company Works

You Don’t Have to Be the Boss to Change How Your Company Works | marketing leadership and planning | Scoop.it

Most workplaces face constant imperatives for change - from trivial-seeming matters such as installing new office printers to major ones such as implementing new policies to support diversity. The question of how to drive change, though, is perennially vexing.



Via Kenneth Mikkelsen
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donhornsby's curator insight, March 12, 9:59 AM

(From the article): Whether you’re buying new printers, reducing bias…or merging departments, revising reporting relationships, or anything else…consider using the power of baby steps in your change initiative. By investing just a bit of up-front effort, you’ll almost certainly achieve stronger and more widespread support.

Graeme Reid's curator insight, March 13, 12:34 AM

Good article on how to use influencing skills to bring about change.

Jason Leong's curator insight, April 26, 6:47 PM

"If Brian’s presentation started with a big slide proclaiming “All of you are biased”—that is way outside of this engineer’s OK zone. It’s in her latitude of rejection—or the “reject zone.” This is the crucial point: When attitudes are too far from our OK zone, we not only don’t buy them—we actively retrench against them. We marshal all of our resources to oppose the person making the argument."

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Lego is world's most powerful brand | News | Research

Lego is world's most powerful brand | News | Research | marketing leadership and planning | Scoop.it
Lego has overtaken Ferrari to be crowned the world’s most powerful brand, coming top in brand valuation and strategy consultancy Brand Finance’s Brand Strength Index.
Steve Bax's insight:

Always interesting to see brand metrics tables. Apple achived the highest brand value every recorded. Twitter the fastest growing brand nearly tripling in brand value in a year. The full list link is worth looking at. 

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Using marketing analytics to drive superior growth | McKinsey & Company

Using marketing analytics to drive superior growth | McKinsey & Company | marketing leadership and planning | Scoop.it
Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach. A McKinsey & Company article.
Steve Bax's insight:

An excellent article discovered when looking at the Google interview on McKinsey Quarterly. Key messages for all marketers in here on how to maximise Marketing ROI through integrated analytics approaches. Best approaches suggested are: Marketing Mix Modelling (MMM), Heuristics such as Reach, Cost, Quality (RCQ) and emerging approaches such as attribution modelling. Highly recommended read.

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Hanging on the telephone | Features | Research

Hanging on the telephone | Features | Research | marketing leadership and planning | Scoop.it
Vodafone has a more serious and staid image than some of its rival mobile networks, but it is looking to balance that with a warmer message to connect humans with its services, as Jane Simms discovers.
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Steve Bax's curator insight, February 2, 8:54 AM

Just over 30 years ago the first ever mobile call was made in the UK using Vodafone's network says Jane Simms in Impact Magazine. How things have changed since then.

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10 Amazing Secrets of Happy and Successful Leaders

10 Amazing Secrets of Happy and Successful Leaders | marketing leadership and planning | Scoop.it

We talk about happiness as if it were a thing to be discovered and acquired.

But happiness can never be found externally. It is not a possession to be acquired or a set of conditions, but a state of mind.

The happiest people don't necessarily have the best of everything, but they have learned to make the best of whatever they have.

The happiest leaders aren't necessarily focused on success or failure but live by a different perspective--and that outlook makes all the difference.

Here's how they live.


Via Vicki Kossoff @ The Learning Factor
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Vicki Kossoff @ The Learning Factor's curator insight, May 21, 6:49 PM

Too many of us are missing a critical element when it comes to our lives - happiness. Read on for the amazing secrets of the happiest leaders.

Caroline.van Til's curator insight, May 22, 5:46 PM

Read this article as it really makes you think about what it means to be successful...worth reflecting on 

Damla Ofis Büro Mobilyaları's comment, May 24, 4:46 PM
http://konferansinemakoltugu.com/urun/konferans-koltuklari-fiyatlari
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What the Dalai Lama Taught Daniel Goleman About Emotional Intelligence

What the Dalai Lama Taught Daniel Goleman About Emotional Intelligence | marketing leadership and planning | Scoop.it

Two decades before Daniel Goleman first wrote about emotional intelligence in the pages of HBR, he met his holiness the 14th Dalai Lama at Amherst College, who mentioned to the young science journalist for the New York Times that he was interested in meeting with scientists. Thus began a long, rich friendship as Goleman became involved over the years in arranging a series of what he calls “extended dialogues” between the Buddhist spiritual leader and researchers in fields ranging from ecology to neuroscience. Over the next 30 years, as Goleman has pursued his own work as a psychologist and business thinker, he has come to see the Dalai Lama as a highly uncommon leader. And so he was understandably delighted when, on the occasion of his friend’s 80th birthday, he was asked to write a book describing the Dalai Lama’s compassionate approach to addressing the world’s most intractable problems.

 


Via Kenneth Mikkelsen
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Shawn Boockoff's curator insight, May 6, 9:10 AM

We can get better at cultivating compassion...if we practice at it.

Jan(McMorris)Manimoi's curator insight, May 6, 4:02 PM

    "I am excited about Daniel Goleman's new book,"Force of Good" coming out in June.  I believe that it will have a very positive impact of increasing people awareness concerning compassion,three types of empathy,emotional intelligence and call to action in getting much more involved in family,business,community and global problems.

    To be human is to connect to humanity and become a very active participant in creating possible solutions for world and community problems.

    The depth of the Dalai Lama's compassion for future generations 

and his vision of global collaboration touches the hearts of many people all over the world.

    Dalai Lama is an excellent role model for many.  He is a world citizen.  He is driven to research world problems in depth and able to communicate with people on all levels. He shows compassion for all.

He is able to reaches out his heart and hands to connect and help many at all levels. He shows no partiality.   How could we not appreciate,cherish him and follow his lead? Of course, we want to know much more about this man, Dalai Lama.  He arouses much curiosity of mind and heart.

    Thank you Andrea Ovans for the opportunity to read your article."

Miguel Herrera E.'s curator insight, May 10, 11:46 PM

Porque es tan importante ser empatico y como aprenderlo

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Your Strategy Needs a Strategy

Your Strategy Needs a Strategy | marketing leadership and planning | Scoop.it
Companies can gain an edge by matching their strategic style to the conditions of their industry, business function, or geographic market, according to research featured in Harvard Business Review.
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Rarely has an election campaign seen so many economically silly ideas

Rarely has an election campaign seen so many economically silly ideas | marketing leadership and planning | Scoop.it
Capping banks' market shares, freezing rail fares, inheritance tax policies, hitting tax relief on pensions - welcome to the crazy world of modern Britain
Steve Bax's insight:

Interesting times for marketing planning. The environment in the UK is in election campaign flux. 

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Heinz to merge with Kraft to create US food giant

Heinz to merge with Kraft to create US food giant | marketing leadership and planning | Scoop.it
Kraft shareholders will receive $16.50 a share and own 49pc of The Kraft Heinz Company in a mega-merger to create the fifth largest food and drink company in the world
Steve Bax's insight:

Suggested as the largest deal ever recorded in the food sector. 

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Future is about people data not big data says Unilever's Mathieu | News | Research

Future is about people data not big data says Unilever's Mathieu | News | Research | marketing leadership and planning | Scoop.it
Unilever’s global senior vice-president of marketing, Marc Mathieu said data science will change the way marketing is done, as he discussed the changing marketing landscape at yesterday’s ISBA conference.
Steve Bax's insight:
Steve Bax's insight:

Matthieu talks about "how marketing is no longer about creating a myth and telling it – the old TV advertising model – but about finding a truth and sharing it."

16 million views to www.allthingshair.com sounds very good but it would be interesting to know what attributable increase in added value for Unilever will or did these generate .

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Apple aims to break new ground with Watch

Apple aims to break new ground with Watch | marketing leadership and planning | Scoop.it
Apple Watch set to be unveiled in California, with the top-of-the-range model priced at $10,000
Steve Bax's insight:

To be unveiled today.

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BA retains 'top consumer brand' title | News | Research

BA retains 'top consumer brand' title | News | Research | marketing leadership and planning | Scoop.it
British Airways has emerged as the UK’s top consumer brand for the second year in a row, according to the latest Consumer Superbrands survey.
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Steve Bax's curator insight, March 3, 7:32 AM

Superbrands results here. Top 5 consumer brands based on factors including quality, reliability and distinction are 

1. British Airways
2. Rolex
3. BBC
4. Microsoft
5. Nike

 

Top 5 B2B brands are

1. British Airways
2. Apple
3. Virgin Atlantic
4. Microsoft
5. Visa

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Immigrants and baby boomers are fuelling the rise of the entrepreneur - Telegraph

Immigrants and baby boomers are fuelling the rise of the entrepreneur - Telegraph | marketing leadership and planning | Scoop.it
The surge in start-ups suggests that the 2020s could be one of the best decades for the UK economy in a long time
Steve Bax's insight:

Some positive news for a Tuesday. The suggested reasons for this are very interesting. 

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Dear David Potts, here's how to get Morrisons back on track - Telegraph

Dear David Potts, here's how to get Morrisons back on track - Telegraph | marketing leadership and planning | Scoop.it
The Telegraph's retail editor, Graham Ruddick, writes an open letter to new Morrisons chief executive David Potts on how he can turn the company around
Steve Bax's insight:

Here are some strategic marketing challenges for those that like them on a Friday. There is a real life marketing planning case study happening here. Some good suggestions are made for David Potts by Graham Ruddick in his letter. Some questions for all marketers are worth thinking about. What is Morrisons value proposition? What should it be? What should their positioning be? What are their core competences and how can they gain competitive advantage from them? How could they add value though innovation? What are the leadership, cultural and structural challenges they face in the period of change that will be inevitable ahead? Food for thought. 

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Is Your Leadership Style Right for the Digital Age?

Is Your Leadership Style Right for the Digital Age? | marketing leadership and planning | Scoop.it

Advancement in digital technologies has disrupted everything, including leadership styles.

 

Employees want more ownership rather than to follow instruction; customers want to participate in the marketing and development process; and leaders are finding that open and agile organizations are able to maneuver more effectively than organizations where all insight and direction comes from the top. In short, the autocratic Commander, whether brilliant or misguided, just won’t cut it anymore.

 

 


Via Kenneth Mikkelsen
Steve Bax's insight:

More on how the world is changing and organisations and their leaders must adapt. 

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Becky Willmoth's curator insight, February 20, 6:08 AM

Within this article four leadership styles are discussed, with a place advocated for each. However in the digital age, the co-creator is the most desirable and rarest of the leadership styles described. Desirable as she or he generates more innovation, growth and profit. Rare as the capabilities required of this leader are complex and borne of authenticity and trust, with a preference for eco, rather than ego, systems.


To support the evolution of the co-creator, leadership development approaches should enable leaders to create broad and diverse networks, encourage them to bridge (or remove) boundaries, offer a space to relinquish control and the desire to create shared value. 

june holley's curator insight, February 20, 7:10 AM

Even though this is directed at businesses, it shows how we are moving to a network age where people want to be part of engaged networks. How do we shift our ideas about leadership to support this larger shift?. 

Shannon Banks's curator insight, February 22, 5:29 PM

Top-down leadership is no longer viable in the digital age. This article gives great context for technological reasons behind this shift.

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Do you take the blue pill or the red pill? by Kenneth Mikkelsen | Drucker Society Europe Blog

Do you take the blue pill or the red pill? by Kenneth Mikkelsen | Drucker Society Europe Blog | marketing leadership and planning | Scoop.it
Steve Bax's insight:

Excellent article by Kenneth Mikkelsen here. "You take the blue pill, the story ends here, you wake up and believe whatever you want to believe. You take the red pill...and I'll show you just how deep the rabbit hole goes." Leaders need to allow themselves to see how deep the rabbit hole goes.

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