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The Secret Power Of The Generalist - And How They'll Rule The Future

The Secret Power Of The Generalist - And How They'll  Rule The Future | marketing - technology - psychology - education | Scoop.it

We’ve become a society that’s data rich and meaning poor. A rise in specialists in all areas - science, math, history, psychology - has resulted in tremendous content. But how valuable is that knowledge without context?

 

Despite the corporate world’s insistence on specialization, the workers most likely to come out on top are generalists - but not just because of their innate ability to adapt to new workplaces, job descriptions or cultural shifts. Instead, according to writer Carter Phipps, author of Evolutionaries generalists will thrive in a culture where it’s becoming increasingly valuable to know “a little bit about a lot.”

 

Meaning that where you fall on the spectrum of specialist to generalist could be one of the most important aspects of your personality - and your survival in an ever-changing workplace.


Via Kenneth Mikkelsen, Dana Maloney (Holley), Deanna Mascle
SITKOWSKA Marta's insight:

"...  because a single-minded person can’t predict variables they don’t know anything about" 

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Ivon Prefontaine's curator insight, March 15, 2014 7:36 PM

Complexity scientists, such as John Holland, see specialists and generalists playing complementary roles. The challenge might be we have moved so far to the specialist and expert end that generalists are not valued. It may be less about one being dominant and more about an integrative value being seen in both roles.

Danielle M. Villegas's curator insight, March 16, 2014 11:38 AM

I like this article because it's the argument I've been making for several years, especially when looking for positions. I know plenty about lots of things, but I'm not a specialist in just one topic. This makes me much more flexible and able to see the bigger picture in different contexts. I would think that the ability to be that flexible would be seen as an asset, not count against me. Fortunately, the company I work for now did see that as an asset, and continues to find value in what I can contribute for them.  Many companies missed this opportunity where I know I could've helped them out, because they were too narrow minded in what they wanted.  Hence, this is why I advocate self-promotion as a multi-specialist. I hope more companies come around with their way of thinking sooner than later. 

--techcommgeekmom

DKW Online's curator insight, March 17, 2014 1:49 AM

This is certainly becoming an essential trait to have.

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Lost in Translation: 9 International Marketing Fails - Fox Business

Lost in Translation: 9 International Marketing Fails - Fox Business | marketing - technology - psychology - education | Scoop.it
Lost in Translation: 9 International Marketing Fails
Fox Business
For U.S. businesses to succeed overseas, they have to appeal to their international consumer base.
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10 Unusual International Business Customs That Might Surprise You

10 Unusual International Business Customs That Might Surprise You | marketing - technology - psychology - education | Scoop.it
Business customs vary all over the world. One little mistake could cost you big. Here are some big ones to watch out for.
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