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Rescooped by Morgan Fletcher from Intergrated Marketing Communications 2013
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The Importance of Branding • Brand Management

The Importance of Branding • Brand Management | marketing intergrated | Scoop.it

Via Johnny Price
Morgan Fletcher's insight:

Having a brand is so important, especially for the consumers as they can use the brand to distinguish between other products. This can create a loyalty for the brand. This can also bring a competitive advantage over other brands. 

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Josh Leuenberger's comment, August 22, 2013 6:47 AM
This article states the obvious in what message it is trying to get across to the readers. That the importance of branding is extremely important in aspects of a business being successful and maintaining market dominance. With regards to @Curtis Milner I believe that brand awareness is absolutely vital to the growth and the structure of a business or brand. Branding is key to customers as it is how they categorise different products and a well know brand or an attractive brand is what product a consumer will choose to purchase. This can be to reasons that a well know brand can be trusted where by in Curtis’ example and the articles. Strong brand loyalty can be maintained even through times of company issues where the brand is not up to standard. I personally like the idea of brands as a well known brand usually upholds a high quality product.
Cyndee Mudliar's curator insight, March 9, 2014 8:41 PM

This article reinforces the importance of brand building and addresses some of the benefits if done correctly. It emphasises that companies can increase their market share  with the use of integrated marketing and also how brand building can help to reach out to new markets that were unreachable before. Brand building can also help maximize the total revenue for a company.  Another benefit of brand building is the fact that it makes it harder for a competitor to enter the market as a existing brand would have built a strong relationship with the current market hence why it'll be difficult for that market to trust a new upcoming brand. Successful brand building will also help to differentiated the company image. Positive emotional attributes can be linked to the company which as a result can further enhance the overall brand. 

 

I found this article to be very insightful on why branding is of great importance in today's day and age and also all of the benefits that come along with it. 

Nikhil Bhola's comment, September 24, 2014 8:19 PM
this article explains the fundamentals of branding, it shows step by step what are the areas that need to be worked on or what can be beneficial for businesses. a step by step process is shown. this is infact important as consumers tend to compare between different brands and their offerings, this can be a competitive advantage for the companies if they work on branding their brand and products.
Rescooped by Morgan Fletcher from Intergrated Marketing Communications
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5 Awesome Examples of Engaging Social Media Campaigns

5 Awesome Examples of Engaging Social Media Campaigns | marketing intergrated | Scoop.it
Check out 5 creative examples of engaging social media campaigns.

Via Mirza Mushtaq Baig, Nikky SIngh
Morgan Fletcher's insight:

these are great examples to entice consumers to your social media sites. you want the consumers to be engaging and these examples do just that!

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Abbey 's curator insight, March 23, 2014 6:05 PM

This is an interesting article and highlights the importance of ensuring your social media campaigns is engaging. It is such a common thing now to have a marketing campaign through more than one types of social media, so having an effective and different social media page is important, otherwise the effectiveness of the profile will be minimal.  

christopher petelo's curator insight, May 14, 2014 12:45 AM

Using social media allows for brands to interact with their consumers. In this day and age it is important to be alert about what is happening and with social media brands are able to inform consumers about what is happening. As this article states the amount of followers for brands on Facebook or twitter is important as the wide spread message or announcement influences more than one consumer. The idea of  integrating social media in to their media channels is important in order to reach consumers who are regularly online on social media sites

 

Rochelle Brereton's curator insight, July 30, 2014 9:04 PM

Social Media is becoming a great, "hip" way to advertise. Jobs are opening up that focus simply on social media. Understanding how to become relevant through social media and make it engaging would be highly beneficial for any company. 

Rescooped by Morgan Fletcher from Intergrated Marketing Communications 2013
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Yahoo, Samsung promote consumer engagement with interactivity platform

Yahoo, Samsung promote consumer engagement with interactivity platform | marketing intergrated | Scoop.it
Yahoo and Samsung broaden their partnership to provide interactive, realtime television content.

Via Johnny Price
Morgan Fletcher's insight:

this is a great opportunity for yahoo and samsung to broaden their partnership and offer something awesome to both the advertisers and marketers and also to the consumers that get to experience this

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Yuhang Wei's comment, August 21, 2013 6:34 AM
Hi Scarlett. Very good article which provide good examples to discuss consumer engagement. I think experience is quite important in consumer engagement because after all consumers' experience is the key element for companies to decide the strategies for the products or services. Yahoo and Samsung are both very successful company and they are good at brand management therefore they should achieve very well. I totally agree with your opinion about the article.
Samirah Bhamji's curator insight, March 12, 2014 8:05 PM

This article sums up pretty well how companies keep progressing in technology and how they keep improving and developing their skill sets over the years of their business. As it states in the article Yahoo and Samsung have experimented with the technology and bringing some advertisers through the system. Showing an upside opportunity for them and bringing a message to people in real time while they're experiencing content and advertising. I think it's a tremendous new opportunity for advertisers and marketers because it enables a direct response to a television commercial. Also giving an insight to future advertising and any gaps shown in the media market giving an opportunity for new content. 

C hu ck's curator insight, May 14, 2014 6:25 AM

Yahoo and Samsung have opened a new paradigm to communicate between consumer and marketers and advertisers. It can provide various opportunities for consumer engagement. It refers to that consumers can react immediately when they are exposed to the advertising. Thus it can also achieve functions of personal selling and also direct marketing from the marketers’ point of view. This new paradigm helps to apply pull marketing for marketers. Indeed the pull marketing is a better method than push marketing I think, if there is B2C market. Because the target market is consumers, it would be effective to inspire consumers directly. However, pull marketing requires high budget, so that the small business entities would probably try push marketing more. Yet, Samsung and Yahoo roll out new concepts of smart TV. Thus it helps to both consumer and marketers to satisfy their need. Consumer can acquire the information they want in real time streaming and marketers can collect consumers’ reaction. However, there can be a security risk as well. It is real time interaction, so marketers need to prepare enough stocks and there needs to be proper ethical policies such as refund and delivery date. It can enhance relationship between consumers and the business but marketers have to keep in mind that if there is not proper preparation, the business will be negatively impacted..

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Kids on YouTube: An Interview with Patricia Lan...

Kids on YouTube: An Interview with Patricia Lan... | marketing intergrated | Scoop.it
kaitlin lelievre's insight: The section: There’s a tendency to talk about the public circulation of these videos in terms of self-branding or self-promotion.
Morgan Fletcher's insight:

so important to acknowledge that sometimes information should not be shared through online media. We need to be aware of the consequences that may occur

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