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marketing interculturel
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award winning funny commercial

award winning very funny commercial...
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burlysand's curator insight, September 24, 2013 3:17 AM

Impressive

burlysand's comment, September 24, 2013 3:18 AM
Impressive
Catherine Pascal's curator insight, February 11, 12:09 PM

 Yes ;-)

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Des stéréotypes dans le marketing et la publicité" : un débat d'experts du Cercle de la Licra

"Des stéréotypes dans le marketing et la publicité : essai de déconstruction", un débat du Cercle de la Licra, le Jeudi 24 Avril 2014 Introduit par Martine Benayoun, Présidente du Cercle de la Licra-Réfléchir les droits de l’Homme Avec : - Gaël Brulé, doctorant en sociologie comparative interculturelle du bonheur de l'Université Erasmus de Rotterdam, directeur scientifique de la Fabrique Spinoza. - Maria Giuseppina Bruna, docteure en sociologie des organisations, spécialiste en management de la diversité (Univ. Paris-Dauphine / Univ. Paris-Est-Créteil). - Marie-Cécile Naves, politologue, chargée de mission au Commissariat Général à la Stratégie et à la Prospective, responsable des études au Think Tank Different. - Mona Zegaï, doctorante en sociologie à l'Univ. Paris 8 Vincennes-Saint-Denis. Auteure de : « Performativité des discours sexués sur les jouets dans la socialisation de genre ».
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Négociation interculturelle: communication marketing

Négociation interculturelle: communication marketing | marketing interculturel | Scoop.it
Culture et société globale. Cultures à contexte fort et faible. Hoffstede, Hall, Trompenaars.
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trendwatching.com's 10 ASIAN TRENDS FOR 2015

december 2014 ASIA TREND BULLETIN 10 ASIAN TRENDS FOR 2015 Innovation opportunities to run with – and profit from – in 2015!
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- Tendances du marketing relationnel, consommation : Le'Hub

- Tendances du marketing relationnel, consommation : Le'Hub | marketing interculturel | Scoop.it

Via Anne-Sophie Gloannec
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What is Native Advertising?

What is Native Advertising? | marketing interculturel | Scoop.it

Native advertising is all around you. It's the hottest, most effective new digital marketing tactic... and chances are you don't know what it is.


Via Pedro Da Silva, Jean-Pierre Blanger
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Tourisme numérique et nouveau marketing touristique

La Conférence de Joël Gayet, chercheur associé à Sciences-Po Aix, Directeur de la Chaire "Attractivité et Nouveau marketing territorial", lors de Tourisme Nu...

Via Nicolas Graeff
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Forget Jérôme's curator insight, March 24, 4:38 PM

J'ai eu la chance d'assister à l'intervention de Joël Gayet qui mettait l'accent sur l'importance de la prise de pouvoir du marketing par le local, l'habitant en tant qu'ambassadeur touristique de son territoire...

Laura Koeppler's curator insight, March 25, 4:18 AM

Joël Gayet exprime l'importance de la prise de pouvoir du marketing par le local, et le rôle clé de l'habitant, véritable ambassadeur touristique de son territoire

AUDIT & REDAC'WEB's curator insight, March 25, 5:14 AM

Le numérique a fait exploser les offres touristiques et avec le poids et la diversité des médias sociaux ce n'est qu'un début ...

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Fornarina Japanese-inspired icon shoes

Fornarina Japanese-inspired icon shoes | marketing interculturel | Scoop.it

Big success for Yuki, the Fornarina newborn Japanese-inspired icon shoes, showed on preview on this Sunday night at the Introducing Party at Nhow location in Milan. A sneak peek on the new FW14/15 shoes collection, now presented at Micam, International Footwear Exhibition.

Hero product of new Fornarina collections, the tlatlorm sandal Yuki, with high jagged sole, is openly inspired by the traditional Japanese Geta clogs, revisited with a modern twist in the strong Pretty-Ugly fashion trend. Dj set, atmospheric lighting, but also Wasabi, Sushi and Sashimi for the most gourmand guests. All eyes for the amazing models as ambassadresses wearing black dress, Tabi socks and Yuki in pop colors.

A delicious ingredients mix for a memorable party.


Via Mariano Pallottini
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10 things France does better than anywhere else

10 things France does better than anywhere else | marketing interculturel | Scoop.it
Sex, museums, cheese -- here's what France does better than the rest of us.
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Non, l’Afrique n’est pas un pays et les Africains ne se ressemblent pas tous - L'actualité

Non, l’Afrique n’est pas un pays et les Africains ne se ressemblent pas tous - L'actualité | marketing interculturel | Scoop.it
Fatigués d’avoir à répondre à des questions toutes plus ridicules les unes que les autres sur l’Afrique, des jeunes étudiants ont créé une campagne visant à combattre les stéréotypes associés à leur continent.

Via Valentin Cadiot
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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | marketing interculturel | Scoop.it
Saatchi & Saatchi Asia-Pacific Blog for sharing work, news, industry insights and ideas that inspire us.
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Les 24 styles de management dans le monde - Cadreo

Les 24 styles de management dans le monde - Cadreo | marketing interculturel | Scoop.it

Les styles de leadership et de management varient selon les pays. On ne dirige pas une entreprise de la même manière en Allemagne, au Japon, aux Etats-Unis, en Suède ou en France. Tout est une question de culture.

Dans son livre "When culture Collide", publié en 1996, le linguiste britannique Richard D. Lewis a classé les différences de culture du leadership selon les pays. Cette méthode, (résumée dans les 24 schémas ci-dessous) il la dispense désormais lors de séminaires pour de grandes entreprises. Elle permet de mieux s'y retrouver dans des organisations culturellement différentes.

 

 


Via Shaker technologies, Catherine Pascal
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Catherine Pascal's curator insight, January 29, 9:44 AM

  Intéressant 

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Top 100 Luxury Fashion Trends of 2014

Top 100 Luxury Fashion Trends of 2014 | marketing interculturel | Scoop.it
2014 luxury fashion trends - The top 2014 luxury fashion trends prove that, no matter the state of the economy, luxury will always be a category that thrives.

Understated and...

Via Andre Castaybert, SceneSoleil
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Fondements et environnement du marketing international - Résoudre un problème interculturel

Fondements et environnement du marketing international - Résoudre un problème interculturel | marketing interculturel | Scoop.it
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Le marketing interculturel, ou l’art d’établir un contact

Le marketing interculturel, ou l’art d’établir un contact | marketing interculturel | Scoop.it
Rejoignez les différentes communautés et les autres entreprises dans leur propre langue grâce au marketing interculturel!
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How cultures around the world make decisions

How cultures around the world make decisions | marketing interculturel | Scoop.it
Is the American obsession with individual freedom really such a great idea? What other cultures know about how to make good choices.

Via Ana Cristina Pratas
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Oliver Durrer's curator insight, October 23, 11:38 AM

Decision making is an essential and key part of entrepreneurship. To optimize and systematize the decision-making process within your company is one element. Another crucial success factor for your business is to understand how your customers make decisions. Sharp consumer and customer insight is at the basis of any successful enterprise. The cultural component, respectively the value framework (individual vs. collective, spiritual vs. material, etc.) as well as the timeframe (linear vs. circular) your consumers and customers embody, guide their decisions. You have to embrace this in order to not only gain customers but also delight them and turn them into ambassadors of your products and services.  

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What the world can learn from Canadian multiculturalism

What the world can learn from Canadian multiculturalism | marketing interculturel | Scoop.it
Bucking the trend in the rest of the world, Canada's immigrants are settling very nicely in this easygoing country.

Via Dianne Hofner Saphiere
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Dianne Hofner Saphiere's curator insight, September 16, 2013 3:19 PM

Excellent article and example. 

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A Semantic Analysis of the Language of Advertising | Emodi | African Research Review

A Semantic Analysis of the Language of Advertising | Emodi | African Research Review | marketing interculturel | Scoop.it
A Semantic Analysis of the Language of Advertising
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Snapshot of Digital India - March 2014

A compilation of details and insights on connectivity, smartphone and tablet usage, search results, mobile browsing, social media usage, and more in India an...
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Oser traverser les frontières: Anjuli Pandit at TEDxParis 2012 - YouTube

Filmé à TEDxParis le 6 octobre 2012 à l'Olympia. Plus d'interventions sur http://tedxparis.com/ Plébiscitée par le public de TEDxParisSalon, Anjuli Pandit es...

Via Valentin Cadiot
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How To Say “This Is Crap” In Different Cultures

How To Say “This Is Crap” In Different Cultures | marketing interculturel | Scoop.it
Different cultures qualify feedback differently.

Via Valentin Cadiot
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Cultural stereotypes as revealed by the ultimate collection of selfies

Cultural stereotypes as revealed by the ultimate collection of selfies | marketing interculturel | Scoop.it

"First came the Tumblrs, then the think pieces, then the distinction of being word of the year. What else could there possibly be for selfies? ..."


Via Leona Ungerer
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5 examples of how the languages we speak can affect the way we think | TED Blog

5 examples of how the languages we speak can affect the way we think | TED Blog | marketing interculturel | Scoop.it
A look at the ways that the construction of language can have implications for the way we think, act and parse the world around us.
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Interculturalité, Management interculturel, E Tourisme

Interculturalité,  Management interculturel, E Tourisme | marketing interculturel | Scoop.it
Recherches et applications interculturelles avec et pour mes étudiants en communication interculturelle et en Tourisme international
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Ikea vous prédit une année du cheval et de la déco !

Ikea vous prédit une année du cheval et de la déco ! | marketing interculturel | Scoop.it
IKEA a imaginé pour cette année si géniale, un concept pour vous aider à trouver les produits de la gamme qui vous correspondent le plus.
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