Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
If you’re like most people, your mobile device is never too far away. In a Qualcomm survey, 37 percent of respondents admitted to checking their mobile devices every 30 minutes or less. Even more notable from a marketing perspective: Seventy-five percent of mobile owners in the United States use their devices to access email.
53% of retail survey respondents to a Shop.org and Forrester poll earlier this year cited mobile as the top priority for 2014. “Mobile phone and tablet strategies have slowly crept up the priority list for retailers and are now the single biggest area of focus,” the survey says.
The research report, “Digital Distress: What Keeps Marketers Up at Night?” (PDF), shows that only 9 percent of respondents strongly agree with the statement, "I know our digital marketing is working." On top of that, 66 percent of all marketers think their companies won't succeed unless they have a successful digital marketing approach.
Client-side marketers in the US are moving more advertising and marketing business in-house, according to research. Cost-cutting is driving many of these changes, as is the proliferation of new marketing channels, which require more dedicated staff.
ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more.
Gartner’s annual CEO survey findings signal opportunity and risk for the digital marketer. CEOs tell us their #1 business priority is growth and their #1 technology-enabled investments will go to digital marketing.
Marketers appear to understand. According to recent figures from the Internet Advertising Bureau (IAB), 75 percent of U.S. senior executives plan to shift their budgeting from television to digital video ads.
Google, the world's largest Internet search company, is considering a major change in how online browsing activity is tracked, a move that could shake up the $120 billion digital advertising industry. http://t.co/QJVtS7c5UX
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