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More than a third of online retail now via smartphones and tablets

More than a third of online retail now via smartphones and tablets | Digital Marketing | Scoop.it

The proportion (34%) is up from 20% in the same period last year and compares with just 1% m-retail penetration during 2010. 

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What physics taught me about marketing

What physics taught me about marketing | Digital Marketing | Scoop.it
Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
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4 Musts For Mobile-Friendly Email Marketing

If you’re like most people, your mobile device is never too far away. In a Qualcomm survey, 37 percent of respondents admitted to checking their mobile devices every 30 minutes or less. Even more notable from a marketing perspective: Seventy-five percent of mobile owners in the United States use their devices to access email.

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Mobile Sales - U.S. m-commerce will make up 29% of web sales this year

53% of retail survey respondents to a Shop.org and Forrester poll earlier this year cited mobile as the top priority for 2014. “Mobile phone and tablet strategies have slowly crept up the priority list for retailers and are now the single biggest area of focus,” the survey says.

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Alternative Payments and Ecommerce Conversions

Alternative Payments and Ecommerce Conversions | Digital Marketing | Scoop.it

This SeeWhy analysis of conversion increases from alternative payment types shows increases from users of smartphones, desktops, and tablets, of 101 percent, 86 percent, and 51 percent, respectively.

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Adobe Study: Half Of Marketers Losing Sleep Over Digital

Adobe Study: Half Of Marketers Losing Sleep Over Digital | Digital Marketing | Scoop.it

The research report, “Digital Distress: What Keeps Marketers Up at Night?” (PDF), shows that only 9 percent of respondents strongly agree with the statement, "I know our digital marketing is working." On top of that, 66 percent of all marketers think their companies won't succeed unless they have a successful digital marketing approach.

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Marketers Put More Work in the Hands of In-House Agencies

Marketers Put More Work in the Hands of In-House Agencies | Digital Marketing | Scoop.it
Client-side marketers in the US are moving more advertising and marketing business in-house, according to research. Cost-cutting is driving many of these changes, as is the proliferation of new marketing channels, which require more dedicated staff.
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UK video ad spend will grow by about 50% through 2015

UK video ad spend will grow by about 50%  through 2015 | Digital Marketing | Scoop.it

eMarketer estimates video will remain the fastest-growing digital ad format in the UK throughout the forecast period, with growth of about 50% or more through 2015.

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Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]

Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study] | Digital Marketing | Scoop.it
ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement on the paid side compared to other updates like offers, questions, and more.
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Meeker: As Internet User Growth Slows, the Real Driver Is Mobile Usage

Meeker: As Internet User Growth Slows, the Real Driver Is Mobile Usage | Digital Marketing | Scoop.it
Mobile data traffic is up 81 percent with accelerating growth, driven in part by video.
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How Cross-Channel Marketing Is Making Mediums Relevant

How Cross-Channel Marketing Is Making Mediums Relevant | Digital Marketing | Scoop.it
Consumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive.
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Gartner Survey: CEOs Put Digital Marketers in the Digital Business Driver’s Seat

Gartner Survey: CEOs Put Digital Marketers in the Digital Business Driver’s Seat | Digital Marketing | Scoop.it

Gartner’s annual CEO survey findings signal opportunity and risk for the digital marketer.  CEOs tell us their #1 business priority is growth and their #1 technology-enabled investments will go to digital marketing.

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Your IT Group Is At The Center Of Your Customer Experience

Your IT Group Is At The Center Of Your Customer Experience | Digital Marketing | Scoop.it

If you’re trying to improve customer experience, recognize that IT is at the center. And do whatever you can to get IT to look at its world through the eyes of your customer.

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The Secret Side of Google AdWords: Video Ads

The Secret Side of Google AdWords: Video Ads | Digital Marketing | Scoop.it
If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of your keywords over the last few years.
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Marketing to the Unmarketable: Adam Thurman at TEDxBroadway

Adam Thurman talks about the people who we as data marketers typically consider as 'unmarketable,' and asks us to consider how we can connect with them to creat a 'whole new type of power.'

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The State Of Online Video Advertising

The State Of Online Video Advertising | Digital Marketing | Scoop.it

Marketers appear to understand. According to recent figures from the Internet Advertising Bureau (IAB), 75 percent of U.S. senior executives plan to shift their budgeting from television to digital video ads. 

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Google may ditch 'cookies' as online ad tracker

Google may ditch 'cookies' as online ad tracker | Digital Marketing | Scoop.it

Google, the world's largest Internet search company, is considering a major change in how online browsing activity is tracked, a move that could shake up the $120 billion digital advertising industry.
http://t.co/QJVtS7c5UX

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