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The Ignored Side of Social Media: Customer Service - Knowledge@Wharton

The Ignored Side of Social Media: Customer Service - Knowledge@Wharton | Marketing Insight | Scoop.it
Now that social media sites are an integral part of the culture, companies find that using them for customer care has moved from cutting-edge concept to business necessity.
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Why big companies disappoint customers every day!?

Why big companies disappoint customers every day!? | Marketing Insight | Scoop.it
The 3 missteps smart companies make when creating great customer experiences and why they fall short of solving the real problem.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 28, 2015 11:36 PM

What may look as small mishaps, have an important impact on overall customer #trust, which impacts overall #loyalty, and especially #advocacy - Do you agree?

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Why Social Media Listening Is Key To Your Marketing Strategy

Why Social Media Listening Is Key To Your Marketing Strategy | Marketing Insight | Scoop.it
The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands couldn’t dream of building such close connections with their audiences…

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Marketing Leap's curator insight, June 8, 2015 8:31 PM


When it comes to Social Media timing is everything - how do you build a strong brand and effectively manage your social marketing, if you are not actively doing some type of social listening? Your customers talk on social media ALL the time. Are you listening to improve your brand and customer engagement?

Jean-Marie Grange's curator insight, June 10, 2015 10:17 AM

72% of people posting a complaint on twitter expect an answer from the brand within 1 hour! 

Pankaj Narang's curator insight, March 30, 2016 7:39 AM

Do you agree: "The most significant marketing change in the past decade was brought about by social media"?


Social is about being part of a community, as a result, any brand without a strong community will simply not last. @SNAPCIOUS, we see social engagement and social listening going hand-in-hand.


Make it easy for your customers to engage around your brand. By facilitating continuous conversations and listening, you grow your customer relationships, can earn their trust and nurture their loyalty.



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10 Key #CustExp #CRM trends @Forrester

10 Key #CustExp #CRM trends @Forrester | Marketing Insight | Scoop.it
I'm moving into covering the greater CRM space, yet still retaining a deep focus on customer service technologies. Now-retired analyst extraordinaire, William Band and I put together our top trends for CRM in 2014.

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Eric_Determined / Eric Silverstein's curator insight, February 24, 2014 12:30 AM

Top 10 trends shared by Forrester Research:


Trend 1: Companies Strive To Be Experience Driven.

Trend 2: Enterprises Will Embrace Tools That Create An Outside-In Perspective.

Trend 3: More Organizations Will Become Digital Disruptors

Trend 4: The Mobile Mind Shift Will Force CRM To Evolve Quickly

Trend 5: Big Data Will Turn Into Customer Insight. 

Trend 6: Social Will Connect At All Stages Of The Customer Life Cycle.  

Trend 7: Rapid Adoption Of CRM SaaS Solutions Will Continue.

Trend 8: More Companies Will Aspire To Become Agile Enterprises. 

Trend 9: Marketing Leaders Will Put Customer Insights To Use. 

Trend 10: Enterprise Will Support Employees To Embrace New Technologies.


Kate and William hit the key points that most organizations need to focus on. 


Which trend above do you see having the biggest impact for your organization and customers?


Share your thoughts on the trends listed.

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How to Build Your Personal Brand with Social Media

How to Build Your Personal Brand with Social Media | Marketing Insight | Scoop.it
In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication.

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Dan Aldridge's curator insight, February 23, 2014 12:54 PM

Love this post about personal branding that was shared by Dave Sumner Smith.

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InstaMessage: New WhatsApp competitor?

InstaMessage: New WhatsApp competitor? | Marketing Insight | Scoop.it

And again ventures a new competitor to WhatsApp to the start. The most used messenger in the world has come so far so some competitors and even go see it again. Is a really competes with it has so far not for WhatsApp. Previously. For now InstaMessage occurs from Instagram on the plan.

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The Ignored Side of Social Media: Customer Service - Knowledge@Wharton

The Ignored Side of Social Media: Customer Service - Knowledge@Wharton | Marketing Insight | Scoop.it
Now that social media sites are an integral part of the culture, companies find that using them for customer care has moved from cutting-edge concept to business necessity.
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Microsoft to Support Entrepreneurship - AllAfrica.com

Microsoft to Support Entrepreneurship - AllAfrica.com | Marketing Insight | Scoop.it
Microsoft to Support Entrepreneurship AllAfrica.com "We strongly believe that with the right support, African startups hold tremendous potential to impact both their local economies and the world's perception of African-led innovation and...

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#Marketing Predictions: The 5 Biggest Things of 2014

#Marketing Predictions: The 5 Biggest Things of 2014 | Marketing Insight | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, December 27, 2013 4:47 AM

It's critical to grasp the changing landscape that impacts your marketing plans/goals.


Beside the 5 areas listed, would you add any additional predictions for 2014?

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10 Top Content Marketing Predictions: 2014

10 Top Content Marketing Predictions: 2014 | Marketing Insight | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, December 25, 2013 12:01 AM

What will 2014 bring for your business? What marketing tactics will you be engaging in?


Share your thoughts on those 2014 predictions.

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Taking Charge: How African Women Are Making Major Gains - SPIEGEL ONLINE

Taking Charge: How African Women Are Making Major Gains - SPIEGEL ONLINE | Marketing Insight | Scoop.it
Women in Africa are making great strides in politics and business, and are considered more reliable partners for international aid projects than their male counterparts.

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Mobile-VAS market to reach $9.5 billion by 2015: report | Editorial ...

Mobile-VAS market to reach $9.5 billion by 2015: report | Editorial ... | Marketing Insight | Scoop.it
MUMBAI: The Indian mobile value-added service (MVAS) market is poised to grow at a CAGR of 25 per cent to reach $9.5 billion in 2015 from an estimated $ 4.9 billion in 2012.
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Facebook's Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad ...

Facebook's Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad ... | Marketing Insight | Scoop.it
As part of its third quarter financial performance, Facebook today reported that 49 percent of its advertising revenue in the period came from mobile..
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Orange: How a Global Telecommunication Company Uses Social Media - Business 2 Community

Orange: How a Global Telecommunication Company Uses Social Media - Business 2 Community | Marketing Insight | Scoop.it

Via Thomas Faltin
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Big Data Infrastructure: Preparing for a data-driven future

Big Data Infrastructure: Preparing for a data-driven future | Marketing Insight | Scoop.it
As 2014 draws to a close, it is evident that there has been no let-up in the scorching pace of growth seen in the Big Data space. The Big Data market is estimated to grow to about $45 billion by 20...

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The First SIM Card Combining Classic, Micro-SIM and Nano-SIM Plug-ins

The First SIM Card Combining Classic, Micro-SIM and Nano-SIM Plug-ins | Marketing Insight | Scoop.it
Oberthur Technologies says that it has developed a MultiSIM, the first classic (2FF), micro (3FF) and nano (4FF) all-in-one SIM card. MultiSIM combines all the form factors on one single card.
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How to Spend Only 10 Minutes Per Day on Twitter

How to Spend Only 10 Minutes Per Day on Twitter | Marketing Insight | Scoop.it

Small businesses don't have time to casually browse Twitter, hoping to generate an audience. They need to maximize their social media time — fast. (How to Spend Only 10 Minutes Per Day on Twitter: The No.


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Dan Aldridge's curator insight, February 18, 2014 4:38 PM

I know I tend to piddle on Twitter and then I feel a wash of guilt. If we could all spend 10 minutes on Twitter each day, think of all the extra creative time we'd have for "real work". 

 

Another tip for small business owners might be to get an inexpensive or free automation tool, such as Tweetcaster, to dramatically improve the effectiveness of your tweets. It frees up time for engagement as well.

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Consumer privacy transparency and security still key barrier to mobile shopping | News | Ecommerce Week

Consumer privacy transparency and security still key barrier to mobile shopping | News | Ecommerce Week | Marketing Insight | Scoop.it
Nearly two-thirds (30%) of consumers worldwide consider ‘trust’ the single largest obstacle to using mobile to purchase goods and services, according to new research.

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Manchester United top the table for diving this season

Manchester United top the table for diving this season | Marketing Insight | Scoop.it
Manchester United have received twice as many cautions for “simulation” than any other Premier League team so far this season.

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GMO Test Trials in Ghana - IPS (2013)

GMO Test Trials in Ghana - IPS (2013) | Marketing Insight | Scoop.it

In Ghana... the government recently completed regulations that could allow modified cowpeas and other selected crops to be grown following confined field trials (CFT)... Scientists will seek to create a cowpea variety resistant to the pod borer or maruca, a species of moth that targets bean crops.

 

The choice of cowpeas, known elsewhere as blackeyed peas, is important because the legume plays a vital role in the nutritional needs of Ghanaians, especially those in the Northern Region. Rural families make use of the entire plant, from its leaf to the dry grain.

 

Ibrahim Amando, 35, a subsistence farmer at Pong-Tamale in the Savelugu district of the Northern Region of Ghana, told IPS his household depends on the crop because of its robust nature and nutritional value. He has become one of roughly 200 million people on the African continent, particularly in dry savanna areas, who cultivate and rely on the crop.

 

Amando complained that he spends 60 dollars to buy insecticide to spray his two-acre cowpea farm the necessary 10 times before harvest... “I spray the farm every week to reduce pests and insects, especially the maruca, and I harvest four 84-kilogramme sacks during a good season,” he said.

 

Ghana’s production of cowpeas, the second most important legume after groundnut, stands to increase by about 50 percent if the CFTs are successful. Crop losses could decrease by between 30 and 90 percent when the evaluation of pod borer-resistance cowpeas, also known as... Bt cowpea, is completed in the next three years.

 

Dr. Ibrahim Dzido Kwasi Atokple, project coordinator of the government’s CFTs, said that the project seeks to contribute to food security and improve the livelihoods of smallholder farmers by reducing the pod’s damage, promote grain quality and reduce seasonal crop loss. “Pod borer infestation is a major constraint to cowpea production in Africa” ... 

 

Atokple said the innovation was developed and evaluated through a joint public-private partnership with the Commonwealth Scientific and Industrial Research Organisation in Australia, the African Agriculture Technology Foundation (AATF) in Kenya and the Savanna Agricultural Research Institute of the Council for Scientific and Industrial Research in Ghana, as well as other institutions in Nigeria and Burkina Faso.

 

“From the trial the identified pod borer-resistant cowpea lines will be crossed with the commercial cowpea varieties in Ghana, such as Apagbala, Songotra, Padituya and given to farmers,” he said...

 

Dr. Prince Addae, project manager of AATF, said fears surrounding genetically modified organisms (GMOs) such as the pod borer-resistant cowpea project should be dispelled, because research suggests GMO-related products convey no ill side effects... There are many countries that had adopted and are using GMO foods” ... a technical advisory committee has been formed to conduct risk assessment into all GMO applications in the country.

 

But doubts remain... “There are some fundamental things we are not getting right as a country,” he said. “The state should support sustainable farming by providing the necessary resources, infrastructure and enough technical personnel. “For example, the issue of the current farmer-agriculture extension officers’ ratio, which is currently one Agricultural Extension Officers to about 1,300 farmers, should be addressed... 

 

http://www.ipsnews.net/2013/12/gmo-test-trials-prove-divisive-ghana/


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Christian Allié's curator insight, January 3, 2014 3:11 AM

""""""""""""""  But doubts remain... “There are some fundamental things we are not getting right as a country,” he said. “The state should support sustainable farming by providing the necessary resources, infrastructure and enough technical personnel. “For example, the issue of the current farmer-agriculture extension officers’ ratio, which is currently one Agricultural Extension Officers to about 1,300 farmers, should be addressed... """"""""""""

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Ten key mobile trends for 2014

Ten key mobile trends for 2014 | Marketing Insight | Scoop.it
MEF, the global community for mobile content and commerce, has ten mobile industry predictions for 2014 derived from insights from its global board and the results of its global mobile consumer survey, which studies mobile user behaviour from...

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14 #Customer #Experience Predictions For 2014

14 #Customer #Experience Predictions For 2014 | Marketing Insight | Scoop.it

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Eric_Determined / Eric Silverstein's curator insight, December 27, 2013 4:59 AM

Valuable insight from Jeannie Walters clearly defining the different areas that will impact the #customer #experience.


The end goal is the last point:


"There will be several times in 2014 when you’ll shake your head in disbelief at how wonderful something is. You’ll post images on social media about the best ones, and rave to friends about the corner store/the customer service rep/the bank who showed you they care."


We are all looking forward to such positive experiences.


Any additional trends you would anticipate?



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*What I.C.C doesn't uderstand about Africa*

At times I think the West, the ICC, USA, and all seemingly righteous judges of this galaxy have no right, have no mandate to judge, intervene and interfere with African politics and politicians. Ma...

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OTT messaging app Viber plans to make money with value-added services - Fiercemobilecontent

OTT messaging app Viber plans to make money with value-added services - Fiercemobilecontent | Marketing Insight | Scoop.it
OTT messaging app Viber plans to make money with value-added services Fiercemobilecontent Speaking to Mobile World Live, Viber CEO Talmon Marco called free voice and messaging "sort of a pact we made with our users when we launched," but added...
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Impact on telco? I don't want to think about it...

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How a Winery Uses Social Media to Increase Sales and Brand Loyalty

How a Winery Uses Social Media to Increase Sales and Brand Loyalty | Marketing Insight | Scoop.it

A case study on how a Napa Valley winery hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.


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5 Must-Know Things About Content Strategists - FastCompany | #TheMarketingAutomationAlert

5 Must-Know Things About Content Strategists - FastCompany | #TheMarketingAutomationAlert | Marketing Insight | Scoop.it

Condensed...

 

To succeed in a field still defining itself, these five strategies should help the intrepid.

 

1. Content strategy was just called something else

Not surprisingly, companies aren’t all seeking the same qualities or skill sets in a content strategist. Some employers emphasize usability, analytics and technical chops; some prioritize content marketing and lead generation experience; others seek "digital storytellers" to generate highly engaging content. Whatever spurs the job req, the hire isn’t intended to be business as usual.

 

2. Better SEO is not our stock answer

Optimizing a website for the recently announced Google Hummingbird entails fine-tuning site content to make it deeper, while also making sites more engaging to mobile users. There are lots of methods of driving more--or more qualified--traffic. In my book, nothing less than stellar content and an engaging Website will move the needle significantly.

 

3. We like our goals big, but realistic

Rather than be passive about this challenge, before anyone asks, make a detailed assessment about what it will take to meet or exceed these lofty targets. Then put together a persuasive case to secure the necessary resources.

 

4. Can’t succeed without more intelligent process

It’s good to start with low-hanging fruit. Inventory content on the site and then audit the performance of those assets. This establishes a baseline by which you can show improvement and smarter ROI going forward. Learn which content types or subject matter is most engaging to your site visitors. Next, establish an editorial calendar to ramp-up inventory to replace old, underperforming content.

 

5. Needing to explain what we do

The Content Strategist should be prepared to explain their role to their (most likely puzzled) colleagues in marketing, advertising, analytics, Web production and social media. Why? Because most people haven’t worked with a content strategist and don’t understand their multidisciplinary impact on an organization.

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 13, 2013 8:22 PM

As the marketing function changes, so do roles and titles and relationships. We need to be cognizant that many within an organization are not aware of the changes impacting Marketing, and that these changes need to be communicated clearly.

Ken Fury's curator insight, August 22, 2014 3:00 AM

nice thoughts in regards to saturation

 

Nomad Communications's curator insight, March 30, 2015 3:07 PM

While content is king, how you deploy that content is equally important