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Rescooped by TLC Marketing from Innovating Rewards
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How Your Customers' Emotional Connections Can Affect Your Business - mplifyr Blog - SEiiAN Rewards

How Your Customers' Emotional Connections Can Affect Your Business - mplifyr Blog - SEiiAN Rewards | News and Insights from the Marketing World | Scoop.it

Believe it or not, consumers base the majority of their purchasing decisions on their emotions. Have a negative effect on their emotions and you could ruin your brand, have a positive effect and customers will keep coming back. I like to get to the point, so read 6 ways emotions can have a positive or negative affect on your customers and some tips!


Via mplifyr
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Rescooped by TLC Marketing from Pretium Solutions
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A Customer Experience that Reaps Rewards Requires a Marriage of Marketing and IT

A Customer Experience that Reaps Rewards Requires a Marriage of Marketing and IT | News and Insights from the Marketing World | Scoop.it

With the continuous explosion of data threatening to hamper marketers' customer experience efforts, as well as emerging social and mobile channels, organizations are frustrated with how and where to drive customer engagement throughout customers' lifecycle.  For companies to witness any progress around carefully collecting and acting on customer data from across the enterprise requires a careful collaboration and symbiotic relationship between marketing and IT.


Via Pretium Solutions
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Why all the hype around 1 million Facebook Fans? | Opinion | Marketing Week

Why all the hype around 1 million Facebook Fans? | Opinion | Marketing Week | News and Insights from the Marketing World | Scoop.it
There’s nothing wrong with celebrating a milestone, but by shouting about one million fans Lynx brings the debate about quantity…...
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Rescooped by TLC Marketing from Achat groupé
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Groupon pushing deals with street-side touchscreens

Groupon pushing deals with street-side touchscreens | News and Insights from the Marketing World | Scoop.it
Groupon is hoping the multitouch displays it's deploying in Chicago this week will entice passersby to purchase deals.

Via Nicolas Prigent, Laurent
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Rescooped by TLC Marketing from Tracking Transmedia
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Move over, golden record: YouTube launches partner rewards

Move over, golden record:  YouTube launches partner rewards | News and Insights from the Marketing World | Scoop.it
YouTube is sending golden play buttons to any partner that has surpassed one million subscriber on his YouTube channel.

Via siobhan-o-flynn
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After the party: how local retailers saw the Olympics | Analysis & Features | The Grocer

How did shopkeepers local to London 2012’s venues experience the Games? The Grocer’s survey reveals the true impact on trade.
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