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Why relaxed Sunday trading will hurt indies | Comment & Opinion | The Grocer

The London Olympics and Paralympics have led to new pressures on the UK’s retail and distribution infrastructure…...
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TLC Marketing's campaign with Petits Filous and Frubes

TLC Marketing's campaign with Petits Filous and Frubes | News and Insights from the Marketing World | Scoop.it
The Olympic legacy may be inspiring children in the UK, but it is parents who are out of pocket as the true cost of after school activities is revealed...
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SmartPhones, Devoted Users

SmartPhones, Devoted Users | News and Insights from the Marketing World | Scoop.it
Smartphones are becoming an integral part of our lives, and not just for their capacity to make phone calls. Some might even say our smartphones define us, telling the world more about us than we even realize.

Our Smartphones have become our music players, our GPS systems, our photography studios, our link to breaking news, the way we entertain ourselves—truly they have become extensions of ourselves. Some might even say our Smartphones define us, telling the world more about us than we even realize. They keep us connected to friends, help with directions and give us access to the Internet’s infinite wonders.

But how awesome is too awesome? And when does appreciation become addiction?

15% of respondents to a recent Gazelle.com survey said they’d go rather go without sex for a weekend than give up their iPhone for a few days.

4% said they’ve actually used their iPhone during sex, and 65% said they couldn’t live without their trusty device.

40% of respondents said they’d rather go without bathing than without their iPhone.

The Internet education portal OnlineColleges recently gathered data from a number of sources including Gazelle, comScore and the Pew Internet & American Life Project to produce the following Infographic. It shows not only that we may be getting a little too attached to our Smartphones, but also why we love our devices and what we use them for most.

Among many interesting findings: iPhone and Android owners have more positive outlooks on life than their Blackberry-carrying brethren; city dwellers are the most mobile savvy; and social media, gaming and weather apps rule the market. But whether addicted or simply enthusiastic, it’s easy to see why Smartphone owners are so appreciative of modern mobile technology;

More importantly, where do you fall into the Smartphone personality spectrum? Does your Smartphone define you? If so, what is it saying about you?

 

By Kristin Marino. http://bit.ly/Ne6cjA

Source. http://bit.ly/QnNbek


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Bought affection? Busting the myth of social media frenemies…

Bought affection? Busting the myth of social media frenemies… | News and Insights from the Marketing World | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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5 Tips to Make Small Business Display Advertising Work

5 Tips to Make Small Business Display Advertising Work | News and Insights from the Marketing World | Scoop.it

How to build brand awareness with Web display ads

 

SUMMARY: Small businesses can strengthen consumer awareness of their brands by smart use of online display advertising, experts say. Among the keys are targeting the market, including a specific action step for the customer and measuring success.

 

Building brand awareness is an important part of a complete Web presence for your small business. One effective way to build brand awareness is with display advertising.

 

To help you get started with your display advertising strategy, we offer five key ways to optimize your campaign and drive more clicks and conversions from your prospects as they browse the Web.

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Sam Shen's curator insight, August 20, 2013 3:50 AM

This article mainly tell me that how a business use online display advertising smart. The author mentioned One effective way to build brand awareness is with display advertising and 5 tips are suggested to optimize the campaign.1 Target Your Audience. For small business, they can afford massive and long term advertising fee so that they have lower CPM and make the ad effective. 2. Create compelling banner ads. With low ad budget on hands, small business should make their campeign and brand stand out from plentiful small-business-ads. 3.Write an effective call to action. After consumer be aware of your business, you ought to give them a instruction telling them what to do which is beneficial for them. 4 Optimize your landing page.Consistency between landing page and online ad instill confidence in business,which make visitors more likely to follow through with a conversion.5.Track your leads. There is something else important to do more than just calculating the clicks on web. These steps are basic and useful for many small business.

Mark Pardington's comment, August 20, 2013 9:37 AM
Sam's insight gives a good summary of the five key points raised by the article although it could benefit from a more detailed summary of the theory behind the steps and Sam's personal thoughts towards these.
Jason Boult's comment, August 21, 2013 8:14 PM
Great summary of the article Sam. This article focuses mostly on online banner advertising for a target audience and provides tips on how advertisers can make their ads more attractive to consumers, e.g. by displaying a benefit rather than a feature (free quote etc.) and making your ads stand out in crowded web pages, which help turn consumers into customers.
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Facebook Timeline For Business Cheat Sheet (Infographic)

Facebook Timeline For Business Cheat Sheet (Infographic) | News and Insights from the Marketing World | Scoop.it

If you’re searching for a quick go-to guide for optimizing your Facebook business page– look no further! This infographic, brought to us by Hubspot, works as a cheat sheet for any business using Facebook Timeline. Check out these 6 steps to set up your page and get started today.

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New Report: B2B Content Marketing Trends

New Report: B2B Content Marketing Trends | News and Insights from the Marketing World | Scoop.it

The new report "B2B Content Marketing Trends 2012" is now available on Slideshare.

 

Earlier this year, we conducted our annual B2B content marketing survey with the 30,000+ members of the B2B Technology Marketing Community on LinkedIn to learn more about the latest trends in content marketing.

 

Here is a quick summary of the most important trends we found:

 

The Top-5 Trends in Content Marketing:


1. Content marketing is expanding dramatically in terms of tactics, forms and volume of content

- 84 percent of marketers say content production is on the rise - Over half of the participants are using 10 or more formats and tactics that they deem “effective” - These same respondents are spreading content creation across 6 different functional roles

 

2. Content is at the heart of B2B marketers top 3 goals—lead generation, market education and brand awareness

 

3. The fastest growing content format is Infographics, whose use increased 1.5x from last year

 

4. The biggest challenge for marketers is time and bandwidth to create content

- 94 percent of B2B marketers create new content from scratch

 

5. Most B2B marketers are trying to measure content engagement

- Web traffic, views & downloads and lead quantity & quality are the top 3 measurements

 

For more details, download the full report "B2B Content Marketing Trends 2012".

 

 

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Jessica Ennis sends message of encouragement to ParalympicsGB squad

Jessica Ennis sends message of encouragement to ParalympicsGB squad | News and Insights from the Marketing World | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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How to Create Great Content for Your Website

How to Create Great Content for Your Website | News and Insights from the Marketing World | Scoop.it
How to develop engaging, edgy content that draws customers to your website and keeps them coming back for more.

 

Content may be king, but provocative content is the ace.

 

Your website has only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in trying to overcome a tepid introduction.

 

You have to be edgy, but not poke someone in the eye. You have to be willing to challenge and amuse, while not bragging or boasting. Your site, and particularly your homepage, should be provocative enough to be memorable and cause others to tell colleagues, “You ought to visit this site."

 

Let's explore some of the best ways to get the provocative ideas you need:

Read books and relevant publications and summarize your reading and document your ideas. Brainstorm with others. Engage a team of trusted advisors. Being a part of a powerful mastermind group and trusted advisors is a great way to improve your ideas and creativity. Invest in self-development. A Japanese proverb says: "I will master something, then the creativity will come." Question basic assumptions. This applies not just to your own assumptions, but also to those of your advisers and clients. You gain new insights to arrive at the proper solution. Take a contrarian view. Discuss a concept's pros and cons. Clients hire us not necessarily to agree with them, but to question their views and basic premises in order to improve their business. Create a story. Using a story to convey a particular concept forces us to develop ideas to make it more effective. Interview others. This is a terrific way to learn, gain new ideas and leverage effective marketing while developing new audio and video content for your website and that of the person you are interviewing. Social networking. When joining effective and smart online communities, you may quickly gain knowledge of what is being asked and discussed, and how you may be of help to others.

 

Among our own content "musts" for your website are a homepage that includes typical client results, at least one video testimonial plus revolving text testimonials (at about seven-second intervals) and a dramatic and attractive value. Menus should include case studies, client list, position papers, biography, contact information, product and service offerings and video explanations of various offerings. Give every page a different look.

 

Continue Reading ... 

 

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How social is reshaping marketing's fundamentals

How social is reshaping marketing's fundamentals | News and Insights from the Marketing World | Scoop.it

Social media has revolutionized the basic tenets of marketing. Here's how it is deconstructing the venerable combination of price, product, placement, and promotion.

 

The four "Ps." It's hard to get through Marketing 101 without them. If anything was meant to be a foundation of marketing, it's the venerable combination of price, product, placement, and promotion. Now even this theory -- first put forth in 1964 -- is being reshaped. Social media and the customer intelligence available from it have revolutionized even these basic tenets of marketing. In some sense, the four Ps have been completely deconstructed. In all cases, they must be reevaluated.

 

Continue Reading ... 

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Mat Bagnall's comment, March 21, 2013 4:29 PM
Very interesting article Alice :). To me this article underlines a logical and necessary leap that needs to be made in order for marketers to truly develop an understanding of the consumers within the markets the operate. The fact that many technological advances have been made towards connectivity and consumer engagement through social media and similar avenues, only reinforces the need for marketers to reassess the fundamental framework that is the Four P's.
Roshani Mehta's comment, March 21, 2013 4:50 PM
Marketers need to develop the original four P’s, this marketing idea does still hold relevance to marketing but for marketers to truly be successful they need to understand people. This fifth P is essential to the marketing mix. Social media makes it easier to gain insights into consumer behaviour with it being so easily accessible and easily tracked – marketers have no excuse than to take advantage of all that social media has to offer.
David Lusion's comment, August 15, 2013 1:20 AM
I think the statements in the article are quite fair, for a brand that has successfully manged it's social media well, it would have followers that care about the brand, this can be treated like a large focus group and asked critical questions as they are the front line supporters, and perhaps brand champions..
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10 Creative Ways to Use QR Codes for Marketing

10 Creative Ways to Use QR Codes for Marketing | News and Insights from the Marketing World | Scoop.it
QR codes have the potential to enrich the product experience and offer the customer real value. Here are 10 examples of QR marketing success.
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40 Epic Marketing Insights From Google [Data]

40 Epic Marketing Insights From Google [Data] | News and Insights from the Marketing World | Scoop.it
Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?

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Top tips, news and views for B2B Marketers!

Top tips, news and views for B2B Marketers! | News and Insights from the Marketing World | Scoop.it

Top 5 locations for "Call To Action" Buttons for lead generation.

Converting site visitors to leads is a fundamental early step in making your s...

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Rewarding healthy behaviors–pay patients for performance. | World ...

Rewarding healthy behaviors–pay patients for performance. | World ... | News and Insights from the Marketing World | Scoop.it
World Intelligence Network Where Minds Meet ... Offering incentives to patients for reaching health goals has the potential to foster a stronger partnership between doctors and patients and improve health outcomes.
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How Mobile Tech Is Changing Travel [INFOGRAPHIC]

How Mobile Tech Is Changing Travel [INFOGRAPHIC] | News and Insights from the Marketing World | Scoop.it

For many travelers, skipping town for a bit is also a perfect excuse to get some mental distance from their omnipresent mobile devices. But the desire for digital distance comes with a layer of irony — those mobile devices are increasingly what make travel possible in the first place.

 

People rely more than ever on mobile technology to find and book travel reservations. A slew of stats from the Internet travel giant Expedia show just how much people plan their trips while already on the go.

 

More than 65% of people who book a hotel room within 24 hours of checking in do so from a mobile device, according to Expedia. More than 15% of travelers who book a flight 24 hours or less in advance do so via mobile. Both stats show how smartphones have given new power to the harried, last-minute traveler in recent years. Hotels with ratings between two and three stars are most commonly reserved via mobile devices, indicating that they’re likely the best (or most available) last-minute lodging option.

 

Nine of the top 10 cities for reserving rooms while on the go are in he United States, with Paris as the only outlier. In Las Vegas, a whopping 32% of all bookings are made on mobile devices. Los Angeles and Orlando also top 10%. And when do people use their mobile devices to plan trips? Friday and Saturday are the most popular days, showing again just how valuable smartphones have become for enabling that spontaneous weekend getaway.


Via Brian Yanish - MarketingHits.com
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Social Business Can Bring Measurable Value

Social Business Can Bring Measurable Value | News and Insights from the Marketing World | Scoop.it
Social business technologies and initiatives are becoming more important to business and must continue to show business value.

Organizations today are starting to realize measurable business value from their social business initiatives. However, most firms have yet to measure the return on investment of their social business investments, according to a recent survey by Mzinga, Teradata Aster, and The Center for Complexity in Business at the University of Maryland’s Robert H. Smith School of Business.

According to the study, organizations today are primarily using social technologies for the following:

64% for marketing initiatives 47% for customer support 39% for employee collaboration 27% for sales

The data points suggest that social business technologies and initiatives are becoming more important to business in general and it’s only a matter of time that they be considered normal business practices.

Forty-nine percent of those surveyed for the Infographic said, “Yes, I’ve attained measurable business value through the use of social technologies. But I haven’t used it to its full potential yet.”

 

By Michael Brito. http://bit.ly/Nojt60

Download Exploring-The-Use-Of-Social-Technologies-And-Big-Data-Analytics-In-Business. http://bit.ly/TjX1ka

Source. http://bit.ly/Q5QrJg


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Display Advertising on Facebook versus Google: Who Wins?

Display Advertising on Facebook versus Google: Who Wins? | News and Insights from the Marketing World | Scoop.it

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?


Facebook has been testing several methods and formats lately, although not with big success. So it seems. The discussions on the effectiveness of Facebook ads have received lots of attention with many different opinions and quite some hype.


Wordstream, a Search Engine Marketing agency, earlier this year collected some data on the display advertising and overall reach and efficiency of Facebook and Google and presented them in a (rather loaded) comparative infographic.

 

The highlights regarding reach:

Facebook: reach of nearly 1 billion users with 1 trillion page views a month. Facebook reaches 51% of the world’s online users. Google reaches 90% of all internet users (including YouTube, Blogger and Gmail) Google serves up 180 billion advertisement impressions a month.

 

The CTR of Facebook and Google display advertising:

Those are quite impressive numbers, but what about Click Through Rate (CTR), an important metric to measure effectiveness?

Facebook ads have a “Click Through Rate” (CTR) of 0.051% (US numbers). CTR for Google ads is an average of 0.4% Depending on the targeting options used, the CTR on the Google Display Advertising Network can be up to 36 times higher.
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Top retailers at channel crossroads | Trends | Marketing Week

Top retailers at channel crossroads | Trends | Marketing Week | News and Insights from the Marketing World | Scoop.it
Even the world’s leading retailers are still feeling their way when it comes to cross-channel operations, reveals research seen by Marketing Week. Lucy Fisher reports.
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Businesses are Lagging Behind Their Customers in the Digital Age

Businesses are Lagging Behind Their Customers in the Digital Age | News and Insights from the Marketing World | Scoop.it

Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence.


Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012.


Content marketing has established as a powerful way to engage customers in social media. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products and services.


The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.


Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.


This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.


Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.


Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Why should the customer than care about to make any further business with them?

 

Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around.

 

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Express Customer is a Fast Moving Target Socially | Mobile Marketing content from Chief Marketer

Express Customer is a Fast Moving Target Socially | Mobile Marketing content from Chief Marketer | News and Insights from the Marketing World | Scoop.it
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How to Properly Use Instagram and Pinterest For Your Company

How to Properly Use Instagram and Pinterest For Your Company | News and Insights from the Marketing World | Scoop.it

After the first two Etiquette Guides for Facebook and Twitter, I’ve decided to also tell you something about two other services which, although popular, are quite new to the market: Instagram and Pinterest.

 

If you find them difficult to use in such a way that your company will benefit, this article will most likely answer your questions and help you make better use of these two underdogs.

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8 Marketing Strategy Articles You Missed Because You Were Too Busy

8 Marketing Strategy Articles You Missed Because You Were Too Busy | News and Insights from the Marketing World | Scoop.it

What is Marketing?

Marketing is not just about promotion. Marketing is about starting with customer wants and needs. The role of the business is to fill those needs. Sometimes that means starting with information that helps our buyers. And if we do this well, we can earn the right to acquire new customers for less money. That is marketing.

 

Are Marketers Becoming Digital Dinosaurs?

90% of marketers do not have an integrated digital strategy and more than a third admitted their marketing plans were nothing more than a combination of tactics. As one senior marketing exec told me “many senior marketers are just waiting for the next generation to figure this one out.” Whoa! That was my inspiration to ask this question. As you look around, how many dinosaurs do you see?

 

The Leadership Gap In B2B Marketing

Almost a perfect segue from the the previous 2 articles, but written early in the year, this article talks about how most Chief Marketing Officers feel unprepared for the reality of today’s marketing landscape. The answer lies in more than just using buzzwords and sending some tweets. Senior marketers need to focus on buidling digital skills, analytic skills and yes, social media and personal branding are important too.

 

Why Now Is The Time To Build Your Personal Brand

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands. But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.

 

The One Chart Every Marketer Needs To Understand

Are you still doubting that the traditional marketing playbook is dead? Think the world isn’t really changing that quickly? You are not alone. But here’s the gist of the chart that marketers really need to understand: newspaper advertising revenue has declined 50% in the last 4 years. The clock has been rewound to 1950, even before the glory days of the Mad Men. And this is not just about newspapers. It is about the “gale forces” of change.

 

Is Influence The Moneyball of Marketing?

There has been a lot of discussion lately on the topic of influence. In this article I try to define influence and show an example of how influence can be used to reach not just that which influences our buyers, but to also reach those who influence those who influence our buyers.

 

10 Predictions For The Future Of Marketing

Sales alignment is still the top issue for marketers. Audience marketing is the next big buzzword and the latest buzzwords are leading to new roles within marketing organizations. Brands are seeking for the answer on how to become more like publishers with content marketing, and more. I laid out my 10 predictions for the future of marketing and would love to see yours!

 

Inbound Marketing Leads Cost Less

File this under the “no duh” category but a surprising number of marketers still question whether a shift to inbound can produce cost savings. The answer from many organizations is that an inbound marketing approach costs significantly less than traditional approaches.

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Restricting Social Media at Work-What's your viewpoint?

Restricting Social Media at Work-What's your viewpoint? | News and Insights from the Marketing World | Scoop.it

Restricting Social Media at Work-What's your viewpoint?


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10 Creative Ways to Use QR Codes for Marketing

10 Creative Ways to Use QR Codes for Marketing | News and Insights from the Marketing World | Scoop.it
QR codes have the potential to enrich the product experience and offer the customer real value. Here are 10 examples of QR marketing success.
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