News and Insights from the Marketing World
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A vital question for UK marketers – Be honest, how happy are you with your social media efforts? | TheMarketingblog

A vital question for UK marketers – Be honest, how happy are you with your social media efforts? | TheMarketingblog | News and Insights from the Marketing World | Scoop.it
How does it look for one of the biggest agencies in the world who also happen to have a digital/social media division, to have only 500 people following them...

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Study: 69% of online consumers will buy a product they find on Pinterest, only 40% will buy through Facebook

Study: 69% of online consumers will buy a product they find on Pinterest, only 40% will buy through Facebook | News and Insights from the Marketing World | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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Brands hit on success with most unusual allies | Trends | @MarketingWeeked

Brands hit on success with most unusual allies | Trends | @MarketingWeeked | News and Insights from the Marketing World | Scoop.it
Why brands are finding success combining premium and everyday products.
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THE STATE OF THE INTERNET

THE STATE OF THE INTERNET | News and Insights from the Marketing World | Scoop.it

Slide deck from business insider


Via Benjamin Di Crescenzo
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Time for a new debate on food affordability | Analysis & Features | The Grocer

Poor households are making drastic cuts to food budgets. But notions of which foods are affordable are often wide of the mark.
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5 Keys to Success for Creating Customer Engagement @mplifyr - Custom Loyalty Programs

5 Keys to Success for Creating Customer Engagement @mplifyr - Custom Loyalty Programs | News and Insights from the Marketing World | Scoop.it

Businesses seeking to attract loyal customers need to start with the most crucial and basic building blocks of loyalty: building relationships and creating experiences with customers. These are the missing links that businesses and loyalty programs have lost true focus of in recent times. Businesses need to engage and create valuable relationships with their customers, because your customers really want to engage with you!


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Brand messages lost in promo clutter | Opinion | Marketing Week

Brand messages lost in promo clutter | Opinion | Marketing Week | News and Insights from the Marketing World | Scoop.it
Despite the high volume of price focused messaging and the relentless rhetoric about squeezed household budgets, the…...
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YouTube rolls out first original content channels in UK

YouTube rolls out first original content channels in UK | News and Insights from the Marketing World | Scoop.it
Google's video site YouTube is launching its first tranche of original content channels in the UK, with Jamie Oliver Food Channel, Mixmag and Netmums among the first 21 set to go live from today.
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IAB Expenditure Report: Digital Ad Spend in UK up to £2.59bn while Mobile advertising spend grows to £181.5m

IAB Expenditure Report: Digital Ad Spend in UK up to £2.59bn while Mobile advertising spend grows to £181.5m | News and Insights from the Marketing World | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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Social media

Social media | News and Insights from the Marketing World | Scoop.it
A social media strategy infographic for heath care (but can be applied to any business).

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Richard Branson on Why We Need More Women in the Boardroom

Richard Branson on Why We Need More Women in the Boardroom | News and Insights from the Marketing World | Scoop.it
Richard Branson explains why we need more woman in top positions.
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Path To Influence

Path To Influence | News and Insights from the Marketing World | Scoop.it
A new survey finds SMBs have a divergent view of social media influence; those after large followings are more likely to find it helpful.

An Industry Study Of SMBs And Social Media or How SMBs Leverage Social Media

Vocus have published a brand new study, with partner John Jantsch of Duct Tape Marketing, “Overall sentiment in this study is right on target and it’s a very positive message. What I’ve been noticing more and more is there’s finally this acceptance that social media not only isn’t going away, it’s an essential element of the marketing mix and the real challenge now is to figure out how to integrate it into the total online and offline marketing presence.”

 

The Challenges SMBs Face? 

#Overcoming the perception that social media is free.

#Multiple tool sets for managing social media.

#Addressing customer concerns in a public forum.

These are all themes found in the study. 

The Good News?

SMBs are using social media, they are finding it helpful, and they are focused on business outcomes as a means of measuring their progress.

Key Findings Include:

Social media is helpful: 87% of SMBs say social media has been somewhat helpful or helped a great deal; 10% said it had no effect. Perception of influence varies: 40% of SMBs prefer a smaller but highly engaged audience; 27% would prefer a huge following with little engagement. Healthy share of marketing efforts: 77% of SMBs indicate social media accounts for 25% or more of their total marketing efforts. Sharing is common use: The most common use of social media is to share information 91%; only 46% see social media as a place to handle customer service issues. Doubling up on duties: 73% of SMBs have added social media to the existing duties of a marketing person. Spending set to rise: 84% of SMBs plan to increase their use of social media at least a little in the future.

 

The other trend suggested there are growing pains in social media that line up nicely with the size of a business. The smallest firms seemed to get by and benefit from a guerrilla approach, while much larger firms had appointed full time staff and consultants.

The firms in between, those in the $10-20 million range, found social media less helpful as they struggled to integrate it into marketing more formally.

There is a strategy lesson in this data just waiting for consulting firms to exploit.

Path to influence

One of the most fascinating findings of the study was the divergent views of online influence.

For example, 40% of SMBs prefer a smaller but highly engaged audience, while 27% would prefer a huge following with little engagement. 

What’s important to note is the 27% that prefer a large following are also more likely to report social media has been very helpful to their efforts. 

 

By Vocus. http://bit.ly/QN896C & John Jantsch. http://bit.ly/OOdqIv

Download Path To Influence: An Industry Study Of SMBs And Social Media. http://bit.ly/NtkpJP

Source. http://bit.ly/QqnXKy


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Interactive brands stand out from the crowd | Trends | Marketing Week

Interactive brands stand out from the crowd | Trends | Marketing Week | News and Insights from the Marketing World | Scoop.it
Innovative brands are taking advantage of advances in technology to make their mark at trade shows by turning their stands into interactive spaces that create high levels of engagement.
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Six marketing lessons from Red Bull Stratos - Marketing magazine

Six marketing lessons from Red Bull Stratos - Marketing magazine | News and Insights from the Marketing World | Scoop.it
Six marketing lessons from Red Bull Stratos marketing news. Read Six marketing lessons from Red Bull Stratos and other marketing news online.
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Marketing budgets decline forecast for Q4 with 23% of companies to reduce spend according to latest IPA Bellwether report

Marketing budgets decline forecast for Q4 with 23% of companies to reduce spend according to latest IPA Bellwether report | News and Insights from the Marketing World | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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Customers crave more than the right price | Marketing Week

Customers crave more than the right price | Marketing Week | News and Insights from the Marketing World | Scoop.it
Retailers are giving manufacturer brands a run for their money with wider ranges of own-label products but research shows that consumers’ buying decisions are rarely guided by price alone...
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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | News and Insights from the Marketing World | Scoop.it

The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.

 

The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.

 

1. Search is Changing

2. Content is the New SEO

3. Social is the Turbo Charger for Content

 


Via Antonino Militello, Benjamin Di Crescenzo
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Lower-income consumers snap up big brands | Trends | Marketing Week

Lower-income consumers snap up big brands | Trends | Marketing Week | News and Insights from the Marketing World | Scoop.it
People who say they are price-conscious are, in fact, sticking to big-name brands and shunning discounts, according to new research seen by Marketing Week.
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Starbucks Rewards Changes To Test Loyalty of "The Few"

Starbucks Rewards Changes To Test Loyalty of "The Few" | News and Insights from the Marketing World | Scoop.it

All Starbucks rewards will now be delivered electronically — and more often — whether on not you use a smartphone app. Bye bye postcards!

While this seems like a nearly unequivocal victory, it comes at some cost and Starbucks seems to have followed Mr. Spock’s Vulcan philosophy: “The needs of the many outweigh the needs of the few.” To that end, some rewards have been improved, some have been dropped. Let’s take a look at the winners and losers ...


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Top tips for applying app strategy: know your customer, release early, listen and learn

Top tips for applying app strategy: know your customer, release early, listen and learn | News and Insights from the Marketing World | Scoop.it
Knowing how to effectively implement apps is crucial for brands adopting mobile strategies. The Drum caught up with individuals from the app development sector to find out what advice they'd give brands looking to implement apps.
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White paper: Can smartphones save the high street? The role of mobile in consumer spending behaviour

White paper: Can smartphones save the high street? The role of mobile in consumer spending behaviour | News and Insights from the Marketing World | Scoop.it
A report on the shopping behaviour of smartphone users in Europe has highlighted the role of mobile in consumer habits.
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3 Alternative Ways to Boost Brand Advocacy

3 Alternative Ways to Boost Brand Advocacy | News and Insights from the Marketing World | Scoop.it

To attract loyal customers, firms need to start with the most crucial and basic building blocks of loyalty: building relationships and creating experiences with customers. These are the missing links that businesses and loyalty programs have lost true focus of in recent times.


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Social Media Image Sizing Guide [Infographic]

Social Media Image Sizing Guide [Infographic] | News and Insights from the Marketing World | Scoop.it
» Social Media Image Sizing Guide [Infographic] | Where all the pieces to online marketing come together via Cody Ward...

Via Jody_COC, Jody MacPherson
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Ten Reasons People Resist Change

Ten Reasons People Resist Change | News and Insights from the Marketing World | Scoop.it

A business owner's greatest challenges often come after the business is established, and growing pains necessitate the need to introduce change, to ensure ongoing success.

 

Any business owner who has been down this path, will attest to the problems they encountered from the resistence of staff, towards embracing the changes proposed for the future health of the business.

 

This excellent article, suggests that leaders need to understand the predictable, universal sources of resistance, and it identifies the 10 most common that need to be strategised around  to overcome resistence.


Via The Learning Factor, Daniel Watson
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Ra-Will-Holly-Mandy's curator insight, December 8, 2015 12:22 AM
This is an interesting article which shares about ten reasons people can resist change. This is applicable for social change i believe. The reason being is that resisting change can be due to multiple of reasons. Therefore, there could be different reasons why certain people weren't interested in participating in the social change of the ALS bucket challenge. Resistance can often begin with the beliefs or the perspectives of the individual, as people wouldn't want to do something if it has no meaning or purpose to themselves. This article highlights some main aspects to why people resist change. In addition the major factors which i think relates to people resisting the ALS challenge are everything is different, concerns about competence and the fact that it will be more work. The attitudes can be birthed from fear of entering into pain or a place of uncomforted or even anxiety of whether it will be an embarrassment or humiliation.  
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90 Percent of Small Business Use Social Media [Infographic] | Social Media Today

90 Percent of Small Business Use Social Media [Infographic] | Social Media Today | News and Insights from the Marketing World | Scoop.it
 A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.
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