News and Insights from the Marketing World
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36% of B2B Companies NOT Investing in Social Media Marketing [Infographic]

36% of B2B Companies NOT Investing in Social Media Marketing [Infographic] | News and Insights from the Marketing World | Scoop.it
A new study by Eloqua revealed that 36 percent of B2B companies aren't investing in social media marketing. The study examined 548 companies and how they use social media to promote, interact, and sel...

Via Elise Franzetta Ware
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Gartner: 10 Critical Tech Trends For The Next Five Years

Gartner: 10 Critical Tech Trends For The Next Five Years | News and Insights from the Marketing World | Scoop.it

At a Gartner Symposium IT Expo session analyst David Cappuccio laid out 10 "critical"  trends and technologies impacting IT for the next five years.


Via Alex Butler, Benjamin Di Crescenzo
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MUST READ STUDY - Insights 2013 from SapientNitro

MUST READ STUDY - Insights 2013 from SapientNitro | News and Insights from the Marketing World | Scoop.it

Second edition of SapientNitro's Insights. This year, they have focused on "connected thinking" and the evolving nature of experience, something they strongly believe to be momentous—even crucial—for business proliferation and profit in the upcoming years.


Via Benjamin Di Crescenzo
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British Airways, Virgin and Qantas paint moustaches on planes in support of Movember

British Airways, Virgin and Qantas paint moustaches on planes in support of Movember | News and Insights from the Marketing World | Scoop.it
News for the marketing & media industries, with stories, job search resources, events listing, and features.
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Making the right responsible noise

Making the right responsible noise | News and Insights from the Marketing World | Scoop.it
Whose responsibility is it to behave responsibly?! Are retailers, manufacturers and shoppers all ‘doing their bit’? And when it comes to responsible behaviour, are retailers engaging with shoppers in the best way?
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Brands placing greater faith in the crowd | News | Marketing Week

Brands placing greater faith in the crowd | News | Marketing Week | News and Insights from the Marketing World | Scoop.it
Brands are stepping up consumer participation to optimise their strategies.
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3 Tactics to Drive Marketing Success From Your Community This Holiday

3 Tactics to Drive Marketing Success From Your Community This Holiday | News and Insights from the Marketing World | Scoop.it
It'shardtobelievetheholidayseasonisuponusonceagain.Asmarketersscrambletotweaktheirlast-minuteholidayplansandpromotions,topprioritieslikelyincludeacquiringnewcustomers,amplifyingexistingefforts,improvi...
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How To Turn Your Twitter Feed Into An Infographic

A quick guide to turning your Twitter feed into an infographic using the tweetsheet tool. It's fast, simple, and adorable.

Via Stan Smith
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QR codes under threat from new tech | ZDNet

QR codes under threat from new tech | ZDNet | News and Insights from the Marketing World | Scoop.it
Quick Response (QR) codes need to avoid being passed off as a fad, and be more strategically used to engage customers as newer technologies threaten to erode its relevance.
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Chilly weather helps clothing sales

Chilly weather helps clothing sales | News and Insights from the Marketing World | Scoop.it
Clothing and footwear sales were helped in October by chilly weather, which encouraged shoppers to spend, despite retail sales delivering the worst growth since November 2011.
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Shoppers to spend more this Christmas | News | Marketing Week

Shoppers to spend more this Christmas | News | Marketing Week | News and Insights from the Marketing World | Scoop.it
A fifth of shoppers will spend more this year than last, while most plan to spend at least the same.
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Are Social Media Users Looking for Alternatives to Facebook? - The Daily Campus

Are Social Media Users Looking for Alternatives to Facebook? - The Daily Campus | News and Insights from the Marketing World | Scoop.it

RetailWire - Are social media users looking for alternatives to Facebook? The Daily CampusSocial media users are now flocking to other sites such as Tumblr, Instagram, and Pinterest to communicate and share.


Via Elise Franzetta Ware
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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | News and Insights from the Marketing World | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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In The Era Of Transparency, Trust Is The Key To Success - Forbes

In The Era Of Transparency, Trust Is The Key To Success - Forbes | News and Insights from the Marketing World | Scoop.it

"As technology marches on, it will lead to the inevitable revolution of businesses acting in the genuine interest of their customers.”


Via Alex Butler, Benjamin Di Crescenzo
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lauryn burkhalter's curator insight, December 11, 2012 11:03 AM

Trust is a major component of constituent engagement both on and off line.

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Understanding Shopping Cart Abandonment [Infographic]

Understanding Shopping Cart Abandonment [Infographic] | News and Insights from the Marketing World | Scoop.it

Online Orphans The Rise of Shopping Cart Abandonment The Importance of Analyzing Order Fulfillment Challenges Any company with an ecommerce website...

Marty Note
One day right around this time of year I realized there was a business as large as the one I was managing out there in the ether. Our shopping cart abandonment could get as high as 64%. At that level the money lost is greater than the money we were making. Bringing customers back with emails and special offers has come a long way, but we have some hard road to travel yet.

We need to understand WHY shopping carts get abandoned. This infographic helps define the sources for the most common drops. Lucky, as is usually the case, many of these problems are simple fixes, small tweaks that could make a BIG difference in your website's money to the back and recovery from shopping cart abandonment.


Via Martin (Marty) Smith, William Deckers, Benjamin Di Crescenzo
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Christmas campaigns: The key trends - Marketing news - Marketing magazine

Christmas campaigns: The key trends - Marketing news - Marketing magazine | News and Insights from the Marketing World | Scoop.it
Christmas campaigns: The key trends marketing news. Read Christmas campaigns: The key trends and other marketing news online.
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70% of CEOs have lost trust in marketers | News | Marketing Week

70% of CEOs have lost trust in marketers | News | Marketing Week | News and Insights from the Marketing World | Scoop.it
CEOs accuse marketers of living in a” brand, creative and social media bubble”. ...
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Banks ramp up investment in innovation despite slowdown

Banks ramp up investment in innovation despite slowdown | News and Insights from the Marketing World | Scoop.it
Retail banks are increasing spending on innovation as they attempt to better engage customers through mobile and online channels...
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4 Examples of Social Media Amplification in Action | Our Social Times

4 Examples of Social Media Amplification in Action | Our Social Times | News and Insights from the Marketing World | Scoop.it
One of the biggest social media marketing buzzwords this year will doubtless be: amplification.
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How To Improve Your SEO Social Indicators

How To Improve Your SEO Social Indicators | News and Insights from the Marketing World | Scoop.it

What do social signals have to do with your SEO campaign? Maybe more than you think. And the divide between SEO and social media seems to shrink every day.

 

Google and Bing have both confirmed that social indicators are becoming increasingly important and that they are already being used to some degree, to create ranking results.

 

Twitter, Facebook, and Google+ are the most important to Google and, unsurprisingly, Google+ leads the way in helping to promote a site in Google rankings.

 

Choose your social sites wisely, integrate your efforts within your own site, and conduct some competitor analysis on the top performers in your industry. Then try these six techniques to improve your social indicators.

 

Find Out More: http://raventools.com/blog/6-techniques-improve-seo-social-indicators/


Via Antonino Militello
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The 4 Reasons Your Facebook Advertising Fails [Infographic] - JonLoomer.com

The 4 Reasons Your Facebook Advertising Fails [Infographic] - JonLoomer.com | News and Insights from the Marketing World | Scoop.it
Your Facebook ads didn't work? Don't tell me. Chances are good that I can guess the reason is one of these four things...

Via Genevieve Lachance, Jody MacPherson
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The grey swan of marketing: measuring value

The grey swan of marketing: measuring value | News and Insights from the Marketing World | Scoop.it
Advertising guru Sir Martin Sorrel talked about the ‘four grey swans’ affecting the global economy when he released WPPs quarterly figures last week.
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77% Of Users Prefer Social Logins To Registration Forms On Websites [INFOGRAPHIC] - AllTwitter

77% Of Users Prefer Social Logins To Registration Forms On Websites [INFOGRAPHIC] - AllTwitter | News and Insights from the Marketing World | Scoop.it
77% Of Users Prefer Social Logins To Registration Forms On Websites [INFOGRAPHIC]...

Via Jody MacPherson
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