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Consumers are likely to share and view content that gives them an experience but marketers should not fall into the trap of over-branding.
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mobile marketing association study says spending on mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.
13 bad marketing habits to ditch in 2013.
Point number 6 rings strong...
'If you follow the road of price promotions, you will quickly realise it's a dead end, with no profits'. Thierry Billot, Pernod Ricard
This list, called Best Ads on purpose, is intended to showcase what brand creativity can be beyond advertising, or, if you like, demonstrate that advertising means many more things today than paid ad units.The ideas on this list include...
Microsoft (Nasdaq: MSFT) has unveiled its own social network, known as Socl, to allow users to create visual posts in a manner similar to Pinterest.
Shoppers are cutting back on staple products, including bread, tea, fruit juice, cheese, pasta and breakfast cereals…
Are you trading up on your basic shop? No white bread in your basket- only organic olive loaf? This comes as no surprise based on the increased cost of the basic loaf and the premiumisation of our standard trolley shop. We're looking for added value everywhere and for a lot of us the basics just don't cut it. We're looking for alternatives all the time- 5 years ago the kooky cous cous lunchbox was geographically limited to the yummy mummy's of Crouch End, yet now it's found in Justin Beiber lunchboxes across the UK.
As Instagram disables its photos from appearing in Twitter, Cake's digital planner Steve Cater looks at the battle between the two...
Sarah Druce, creative director at MARS London, discusses what makes a great Christmas ad in her eyes, and her favourite Christmas ads of...
It’s taken shuffling of fixtures, but stores have made room for a massive 12% year-on-year hike in promotions….
14 Content Marketing Tips That Will Hook Your Readers - iBusinessBuzz on 14 content marketing tips you’ll read because they’re in a list / Constant...
Emotional engagement is the key to content marketing success. People discover and share information, videos, pictures and other types of media constantly.
In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners.Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year?Here are the biggest social media updates of 2012, and why they were so darn important to marketers.
Growth of 2.7% forecast for 2013 and inflation-busting 5% in 2014 London, 9th May 2013: Advertising expenditure in the UK reached £17,172bn in 2012, up
Inflation and weak consumer spending made trading difficult for everyone in 2012…
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
Increased involvement in brands conception and growth is inevitable with the increase in platforms in which a consumer can communication and interact with brands.
The right balance of targeting both existing and loyal customers can can double profit, says new study.
Every year at this time, analysts, prognosticators and pundits alike try to size up the year ahead in technology. And -- no surprise -- cloud computing is this year's hottest topic.
The Wise Marketer - daily news alerts, articles, facts, figures, research, best practices, reviews and how-to guidance on customer loyalty and engagement, customer retention, customer relationship marketing, CRM, customer lifetime value, win-back...
The final weeks of the year are the most important in the retail calendar.
We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research firm SiriusDecisions predicts the adoption of Marketing Automation technology will grow to 50% by 2015. How do companies benefit from the usage of Marketing Automation? Research shows that businesses who use Marketing Automation to nurture prospects experience a 451% increase in qualified leads.