News and Insights...
Follow
239 views | +0 today
 
Scooped by TLC Marketing
onto News and Insights from the Marketing World
Scoop.it!

Twelve months of retail | Opinion | Marketing Week

Twelve months of retail | Opinion | Marketing Week | News and Insights from the Marketing World | Scoop.it
The final weeks of the year are the most important in the retail calendar.
more...
No comment yet.
Your new post is loading...
Your new post is loading...
Scooped by TLC Marketing
Scoop.it!

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 | News and Insights from the Marketing World | Scoop.it
mobile marketing association study says spending on mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

#Marketing2013 13 bad habits to ditch in 2013 by @nickykc

#Marketing2013 13 bad habits to ditch in 2013 by @nickykc | News and Insights from the Marketing World | Scoop.it
13 bad marketing habits to ditch in 2013.
TLC Marketing's insight:

Point number 6 rings strong...

 

'If you follow the road of price promotions, you will quickly realise it's a dead end, with no profits'. Thierry Billot, Pernod Ricard

more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

The 15 Best Ads of 2012

The 15 Best Ads of 2012 | News and Insights from the Marketing World | Scoop.it
This list, called Best Ads on purpose, is intended to showcase what brand creativity can be beyond advertising, or, if you like, demonstrate that advertising means many more things today than paid ad units.The ideas on this list include...
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

Microsoft Unveils New Social Network Socl to Public

Microsoft Unveils New Social Network Socl to Public | News and Insights from the Marketing World | Scoop.it
Microsoft (Nasdaq: MSFT) has unveiled its own social network, known as Socl, to allow users to create visual posts in a manner similar to Pinterest.
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

Big brands feel the pinch as shoppers buy fewer staples | News | The Grocer

Big brands feel the pinch as shoppers buy fewer staples | News | The Grocer | News and Insights from the Marketing World | Scoop.it
Shoppers are cutting back on staple products, including bread, tea, fruit juice, cheese, pasta and breakfast cereals…
TLC Marketing's insight:

Are you trading up on your basic shop? No white bread in your basket- only organic olive loaf? This comes as no surprise based on the increased cost of the basic loaf and the premiumisation of our standard trolley shop. We're looking for added value everywhere and for a lot of us the basics just don't cut it. We're looking for alternatives all the time- 5 years ago the kooky cous cous lunchbox was geographically limited to the yummy mummy's of Crouch End, yet now it's found in Justin Beiber lunchboxes across the UK.

more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

Instagram vs Twitter: time for users to pick sides

Instagram vs Twitter: time for users to pick sides | News and Insights from the Marketing World | Scoop.it
As Instagram disables its photos from appearing in Twitter, Cake's digital planner Steve Cater looks at the battle between the two...
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

Brands need to spread a little low-cost happiness | In-Depth Analysis | Marketing Week

Brands need to spread a little low-cost happiness | In-Depth Analysis | Marketing Week | News and Insights from the Marketing World | Scoop.it
more...
No comment yet.
Rescooped by TLC Marketing from Customer Centric Innovation
Scoop.it!

Nielsen | Social Media Report 2012 [EN]

Nielsen | Social Media Report 2012 [EN] | News and Insights from the Marketing World | Scoop.it

Via Commerce Digital, Benjamin Di Crescenzo
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

Christmas advertising: Like a box of (not so) assorted chocolates?

Christmas advertising: Like a box of (not so) assorted chocolates? | News and Insights from the Marketing World | Scoop.it
Sarah Druce, creative director at MARS London, discusses what makes a great Christmas ad in her eyes, and her favourite Christmas ads of...
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

Supermarkets make space for 12% hike in promotions | Analysis & Features | The Grocer

It’s taken shuffling of fixtures, but stores have made room for a massive 12% year-on-year hike in promotions….
more...
No comment yet.
Rescooped by TLC Marketing from Marketing Engagement News from theMarketingblog
Scoop.it!

Latest comments – theMarketingblog | TheMarketingblog

Latest comments – theMarketingblog | TheMarketingblog | News and Insights from the Marketing World | Scoop.it
14 Content Marketing Tips That Will Hook Your Readers - iBusinessBuzz on 14 content marketing tips you’ll read because they’re in a list / Constant...

Via Will Corry
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

Emotional Engagement Is the Key to Viral Content Marketing | Social Media Today

Emotional engagement is the key to content marketing success. People discover and share information, videos, pictures and other types of media constantly.
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

How to Calculate the Value of Your Social Media Followers [CALCULATOR]

How to Calculate the Value of Your Social Media Followers [CALCULATOR] | News and Insights from the Marketing World | Scoop.it

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners.

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year?

Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

UK adspend hits £17bn in 2012 – the first time since 2007 | TheMarketingblog

Growth of 2.7% forecast for 2013 and inflation-busting 5% in 2014 London, 9th May 2013: Advertising expenditure in the UK reached £17,172bn in 2012, up
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

Retailers look to fight back as tough trading continues | Analysis & Features | The Grocer

Retailers look to fight back as tough trading continues | Analysis & Features | The Grocer | News and Insights from the Marketing World | Scoop.it
Inflation and weak consumer spending made trading difficult for everyone in 2012…
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

10 Online Marketing Trends for 2013

10 Online Marketing Trends for 2013 | News and Insights from the Marketing World | Scoop.it
From gamification to local to analytics, a look at what's going to move the needle in marketing this year.
more...
TLC Marketing's comment, January 4, 2013 5:48 AM
Point number 6 rings strongly in our ears. Get in touch today if you're interested in increasing you customer loyalty in 2013 lets.talk@tlcmarketing.com
Scooped by TLC Marketing
Scoop.it!

Embrace the alternative | Trends | Marketing Week

Embrace the alternative | Trends | Marketing Week | News and Insights from the Marketing World | Scoop.it
Consumers are likely to share and view content that gives them an experience but marketers should not fall into the trap of over-branding.
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013"

trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013" | News and Insights from the Marketing World | Scoop.it
TLC Marketing's insight:

Increased involvement in brands conception and growth is inevitable with the increase in platforms in which a consumer can communication and interact with brands.

more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

IPA: 'Chasing customer loyalty alone not effective' | News | Marketing Week

IPA: 'Chasing customer loyalty alone not effective' | News | Marketing Week | News and Insights from the Marketing World | Scoop.it
The right balance of targeting both existing and loyal customers can can double profit, says new study.
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

7 Predictions for Cloud Computing in 2013 That Make Perfect Sense - Forbes

7 Predictions for Cloud Computing in 2013 That Make Perfect Sense - Forbes | News and Insights from the Marketing World | Scoop.it
Every year at this time, analysts, prognosticators and pundits alike try to size up the year ahead in technology. And -- no surprise -- cloud computing is this year's hottest topic.
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

The Wise Marketer

The Wise Marketer | News and Insights from the Marketing World | Scoop.it
The Wise Marketer - daily news alerts, articles, facts, figures, research, best practices, reviews and how-to guidance on customer loyalty and engagement, customer retention, customer relationship marketing, CRM, customer lifetime value, win-back...
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

Twelve months of retail | Opinion | Marketing Week

Twelve months of retail | Opinion | Marketing Week | News and Insights from the Marketing World | Scoop.it
The final weeks of the year are the most important in the retail calendar.
more...
No comment yet.
Scooped by TLC Marketing
Scoop.it!

Marketing Automation By The Numbers (Infographic)

Marketing Automation By The Numbers (Infographic) | News and Insights from the Marketing World | Scoop.it

We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research firm SiriusDecisions predicts the adoption of Marketing Automation technology will grow to 50% by 2015. How do companies benefit from the usage of Marketing Automation? Research shows that businesses who use Marketing Automation to nurture prospects experience a 451% increase in qualified leads.

 

more...
No comment yet.
Rescooped by TLC Marketing from Marketing Engagement News from theMarketingblog
Scoop.it!

This Monday will only be the start of a record breaking four week period of ecommerce spend / Simon Jackson, chief commercial officer at NetNames | TheMarketingblog

This Monday will only be the start of a record breaking four week period of ecommerce spend / Simon Jackson, chief commercial officer at NetNames | TheMarketingblog | News and Insights from the Marketing World | Scoop.it

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners.

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year?

Here are the biggest social media updates of 2012, and why they were so darn important to marketers.


Via Will Corry
more...
No comment yet.