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Marketing Automation By The Numbers (Infographic)

Marketing Automation By The Numbers (Infographic) | News and Insights from the Marketing World | Scoop.it

We love this infographic outlining the Marketing Automation industry by Carlos Hidalgo from the Annuitas Group. While the Marketing Automation field is only about a decade old, experts expect the field to grow rapidly. Leading B2B research firm SiriusDecisions predicts the adoption of Marketing Automation technology will grow to 50% by 2015. How do companies benefit from the usage of Marketing Automation? Research shows that businesses who use Marketing Automation to nurture prospects experience a 451% increase in qualified leads.

 

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Facebook Timeline For Business Cheat Sheet (Infographic)

Facebook Timeline For Business Cheat Sheet (Infographic) | News and Insights from the Marketing World | Scoop.it

If you’re searching for a quick go-to guide for optimizing your Facebook business page– look no further! This infographic, brought to us by Hubspot, works as a cheat sheet for any business using Facebook Timeline. Check out these 6 steps to set up your page and get started today.

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Display Advertising on Facebook versus Google: Who Wins?

Display Advertising on Facebook versus Google: Who Wins? | News and Insights from the Marketing World | Scoop.it

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?


Facebook has been testing several methods and formats lately, although not with big success. So it seems. The discussions on the effectiveness of Facebook ads have received lots of attention with many different opinions and quite some hype.


Wordstream, a Search Engine Marketing agency, earlier this year collected some data on the display advertising and overall reach and efficiency of Facebook and Google and presented them in a (rather loaded) comparative infographic.

 

The highlights regarding reach:

Facebook: reach of nearly 1 billion users with 1 trillion page views a month. Facebook reaches 51% of the world’s online users. Google reaches 90% of all internet users (including YouTube, Blogger and Gmail) Google serves up 180 billion advertisement impressions a month.

 

The CTR of Facebook and Google display advertising:

Those are quite impressive numbers, but what about Click Through Rate (CTR), an important metric to measure effectiveness?

Facebook ads have a “Click Through Rate” (CTR) of 0.051% (US numbers). CTR for Google ads is an average of 0.4% Depending on the targeting options used, the CTR on the Google Display Advertising Network can be up to 36 times higher.
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Businesses are Lagging Behind Their Customers in the Digital Age

Businesses are Lagging Behind Their Customers in the Digital Age | News and Insights from the Marketing World | Scoop.it

Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence.


Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012.


Content marketing has established as a powerful way to engage customers in social media. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers on the web and in social media to their products and services.


The most popular channel to share content is social media. About 76% of marketers say they used a social network as the main channel for content distribution.


Successful companies use every possible communication channel to get in touch with their target audience. They are interested in what their recent and future customers are thinking and communicating about them.


This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field.


Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them.


Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Why should the customer than care about to make any further business with them?

 

Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around.

 

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