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How to Calculate the Value of Your Social Media Followers [CALCULATOR]

How to Calculate the Value of Your Social Media Followers [CALCULATOR] | News and Insights from the Marketing World | Scoop.it

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners.

Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year?

Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

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Facebook Timeline For Business Cheat Sheet (Infographic)

Facebook Timeline For Business Cheat Sheet (Infographic) | News and Insights from the Marketing World | Scoop.it

If you’re searching for a quick go-to guide for optimizing your Facebook business page– look no further! This infographic, brought to us by Hubspot, works as a cheat sheet for any business using Facebook Timeline. Check out these 6 steps to set up your page and get started today.

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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | News and Insights from the Marketing World | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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